Top 10 Viewed Bottom-Line Marketing Blog Posts From the Past Year

• Newspaper marketing success requires 4 steps
• In branding Hong Kong newspapers, there’s no such thing as a free lunch
• Wall Street Journal searches for low-hanging fruit of reader subscriptions
• Wall Street Journal campaigns capture changing reader demographic
• Research reinforces effectiveness of print advertising
• The 5th “P” in marketing: people
• How Wall Street Journal uses a data-led, member-first metric to reduce churn
• The art of listening: lessons in analytics at Wall Street Journal
• How Aftenposten increased its purchase flow conversion rate from 17% to 30%
• Wall Street Journal’s 3-year transformation from subscription to membership