Top 10 Viewed Bottom-Line Marketing Blog Posts From the Past Year

• 5 key facets to Wall Street Journal’s digital subscriber growth
• Schibsted retains digital subscribers with automated onboarding
• Wall Street Journal searches for low-hanging fruit of reader subscriptions
• Wall Street Journal campaigns capture changing reader demographic
• Helsingin Sanomat targets younger audience, digital subscriptions rebound
• How Aftenposten increased its purchase flow conversion rate from 17% to 30%
• Schibsted audience analysis indicates churn likelihood, dictates communication
• Wall Street Journal’s 3-year transformation from subscription to membership
• How Wall Street Journal uses a data-led, member-first metric to reduce churn
• Research reinforces effectiveness of print advertising