There is, perhaps, no topic that is more discussed in the news media industry than digital subscriptions. So this week, INMA will spend four days focusing on the subscription strategies and best practices of news media companies worldwide.
Starting with a two-day study tour throughout the city and continuing with a two-day summit at Reuters on Canary Wharf, the INMA Media Subscriptions Summit offers an inside look at what media subscription models are working best, the science behind what triggers subscriptions, and the art of pricing in the emerging subscription economy.
In all, 230 attendees from 33 countries will join INMA for the summit.
“Never in my career have I seen a topic burn so hot as digital subscriptions,” said INMA’s Executive Director/CEO Earl J. Wilkinson, who is leading the study tour. “Maybe it’s the news industry’s desperation to find a digital business model moving forward. Maybe it’s the perfect nexus where journalism, revenue, values, brands, data, and audience engagement collide.
“Yet we instinctively know that there is much to learn and that thousands of publishers working separately are nowhere near as effective or efficient as sharing those best practices — which we aim to do in London. We are seeking common language, common definitions of success, common metrics. We seek to be inspired by our peers.”
The study tour includes in-depth visits with Financial Times, Telegraph Media Group, The Guardian, The Times/The Sunday Times, Piano, Immediate Media, Sky Media. Study tour participants will also take part in an in-depth analysis of Netflix and Spotify by Grzegorz Piechota, senior research fellow at the University of Oxford.
Themes of the summit include the emerging membership and subscription economies, changing the news media culture, where data is taking the industry, pricing strategies, newsroom leadership, personalisation, platform support, what’s next, and a town hall on media subscriptions.
Speakers from Facebook, Google, The New York Times, The Times/The Sunday Times, Fairfax Media, Schibsted Media Group, Financial Times, The Economist, and The Wall Street Journal will share best practices and advice with delegates.