Cricket is Pakistan’s passion. We eat, breathe, and live it. Having a league of our own seemed the best entertainment option for a Cricket-loving nation, so the Pakistan Super League (PSL), the biggest international Cricket event, was initiated a few years ago.
Habib Bank Limited, the official brand partners of PSL, joined with The News to create Jang Real, an Augmented Reality (AR) mobile app, through which we gave PSL cross-media reach for their promotions.
The advent of Jang Real not only engaged our Cricket-loving audience, but also generated revenue for our organisation. The newspaper demonstrated its willingness to not only keep up with the times, but also pave the way for future growth.
Jang Real is available on Apple iTunes and Google Play. It allows readers to scan print newspaper headlines with their phones. This launches a version of the article with additional digital content, including video and photos, and continuously updated information. It essentially brings the newspaper to life by creating a seamless connection between the print and digital content.
While all other publications in Pakistan were focusing on covering the PSL as news, Jang Media Group went a step beyond with AR sports stories. And the main headlines from PSL led to news bulletins from our Geo TV news channel.
With the Jang Real app, readers can scan the PSL headlines and watch the highlights, bulletins, and inside stories, as well as picture gallery of the tournament. They also can subscribe to the latest updates on the PSL series via their mobile phones.
With PSL, Jang Media Group highlighted the company’s AR capabilities while engaging audiences across print, TV, and digital — offering them a complete cross-media experience. Jang already has VR and QR codes embedded into the print newspaper, and has a far-reaching distribution network — larger than any other newspaper in the country.
As an early media house to launch AR, we had the first-mover advantage and further demonstrated how our brands can use AR to reach print audiences.