About This Blog

47 Articles since October 2020

As news media companies move to a reader revenue strategy, the importance of digital subscriptions has gained momentum as a — if not the — key focus of revenue strategy at news media companies. The pandemic increased that focus in 2020, and now publishers are working to build on that momentum.

Hyper-local strategies can help news publishers accelerate subscription growth

26 March 2023 By John DeFriest & Justin Eisenband

Are brand sponsorships at an inflection point?

14 February 2023 By Abhishek Dadoo

Financial publication Talouselämä introduces digital weekly edition as print alternative

24 January 2023 By Johanna Suhonen

Demanding subscribers, shorter copy among 2023 notification trends

18 December 2022 By Karina Arkhangelskaya

Are media micropayments back?

15 December 2022 By Abhishek Dadoo

Top Viewed Digital Subscriptions Blog Posts

Tuesday, Sunday are best days for push notifications

28 November 2022 By Karina Arkhangelskaya

Media companies must make improvements to counter involuntary churn

25 October 2022 By Johanna Suhonen

Targeting improvements, omnichannel marketing are among push notification trends

18 October 2022 By Karina Arkhangelskaya

Tenting, metering subscription strategies have different pros, cons

05 October 2022 By Abhishek Dadoo

News publishers need to look at audiences from multiple angles

02 October 2022 By Justin Eisenband

Push notifications reduce churn if used strategically

18 August 2022 By Karina Arkhangelskaya

Optimising subscriber checkout flow is essential to maximise conversions

04 August 2022 By Justin Eisenband

Global digital subscription trends suggest viability of pay-per-unit option

01 August 2022 By Dushyant Khare

Reorganising media product analytics teams reveals new decision-making opportunities

31 July 2022 By Utkarsh Arora

Relationship between reader, site type dictates push notification strategy

18 July 2022 By Karina Arkhangelskaya

Could mobile apps be the key to increasing digital subscription retention?

12 June 2022 By Justin Eisenband & Zachary Kempner

In globalised world, localised payment options reign supreme

02 June 2022 By Abhishek Dadoo

Kauppalehti’s New Audiences project collects new ideas to reach younger readers

24 April 2022 By Johanna Suhonen

4 à la carte payment myths ... debunked!

16 March 2022 By Dushyant Khare

Media companies can build an effective churn propensity model in 4 steps

14 February 2022 By Utkarsh Arora

Wall Street Journal builds relationships with students, drives future growth

14 February 2022 By Jodi Harrison

Supercharge a newsletter strategy by creating evangelists in these 6 steps

06 February 2022 By Justin Eisenband & Zachary Kempner

Creator economy offers 3 lessons for news publishers

24 January 2022 By Dushyant Khare

Kauppalehti’s self-hosted true crime podcast captures engaged audience

11 January 2022 By Johanna Suhonen

3 ways media should respond to declining news traffic

26 December 2021 By Ken Harding & Justin Eisenband

Regulatory changes are likely to change subscription strategies

21 November 2021 By Abhishek Dadoo

Wall Street Journal uses partnerships to drive growth internationally

08 November 2021 By Nick Pimm

Kauppalehti identifies “audience pockets” to advance customer funnel

24 October 2021 By Johanna Suhonen

Subscription marketing: 3 ways to build the engine to drive new acquisition

06 October 2021 By Ken Harding & Justin Eisenband

Pay-per-content paywall allows publishers to gauge price points, interest audiences

20 September 2021 By Dushyant Khare

Segmented approach to digital audience management maximises monetisation potential

17 August 2021 By Ken Harding & Justin Eisenband

4 keys to evaluating payment service providers for digital media

29 July 2021 By Abhishek Dadoo

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Blog Authors

Notix

Notix

Limassol, Cyprus

Fewcents

Fewcents

Singapore

Norkon

Norkon

Oslo, Norway

Utkarsh Arora

Group Product Manager

The Economic Times

Noida, Uttar Pradesh, India

FTI Consulting

FTI Consulting

Washington, DC, USA

Anjali Iyer

Head of Lifecycle Marketing

The Washington Post

Washington, DC, USA

Tyler Pisani

Director of Audience & Consumer Marketing

The Spokesman-Review

Spokane, Washington, USA

Johanna Suhonen

Commercial Director

Alma Media

Helsinki, Finland

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