big data for news publishers
About This Blog
100 Articles since August 2013
This blog looks at how Big Data is used to bring more content and advertising personalisation, better audience engagement, and more value to advertising clients. We seek to share thought leadership to turn data oil into a gold mine of opportunities.
Top Viewed big data for news publishers Posts
- Dagens Nyheter launches data-informed ad-free digital subscription
- SCMP converts readers with prediction models that enhance personalisa...
- Is 2022 the year robot journalism goes mainstream?
- Aggregating data flags notable reader behaviour at Dagens Nyheter
- Small newsrooms have the most to gain from AI and automation
- SCMP changed data culture with an in-house data champions programme
- Data dashboards yield insights, foster collaboration at SCMP
- Small, local media leverage automated journalism to drive conversions, pageviews
- Personalised search calendar yields data for high-performing content
- NDC to cover 60,000 football matches using robot journalism