About This Blog

62 Articles since June 2015

News audiences love audio and video. Within the news media industry, audio and video strategy and innovation are moving fast — as they should be. The Audio & Video Innovations Blog follows audio and video trends and research, best practices, what's happening now, and what is likely to happen next.

VG focuses on women’s health, launches vagina in 3D, reaches +1 million readers

27 February 2023 By Camilla Brække & Ingrid Alice Mortensen

To maximise its presence on TikTok, VG asks young users about their platform perceptions

04 January 2023 By Ingrid Alice Mortensen & Maren Olava Ask Hütt

VG successfully uses two complementary platforms to share a murder mystery

08 December 2022 By Natalie Remøe Hansen

South China Morning Post attracts younger generations with cultural documentaries

17 October 2022 By Qian Dai (Daisy)

VG produces a 3D map of a burnt-out apartment in Ukraine with an iPhone

29 August 2022 By Kyrre Lien

Top Viewed Audio & Video Innovations Posts

SCMP’s character-driven video narratives showcase Asian voices

11 July 2022 By Mat Booth

Gamers create VG inside multi-player action game Grand Theft Auto

04 July 2022 By Camilla Brække

Media companies must put facts into perspective for well-rounded war coverage

04 April 2022 By Mat Booth

VG pins verified videos in interactive map of Ukraine

21 March 2022 By Camilla Brække

VG uses video billboards to keep its content top of mind

10 January 2022 By Camilla Brække & Hilde Gammelsæter

SCMP’s climate coverage drives awareness with authenticity, insight through video

03 January 2022 By Mat Booth

VGTV’s successful podcast leads to book, TV show

11 October 2021 By Wibeke Nord Haugland & Elise Vatsvåg

SCMP uses personal narratives, explainer videos to keep people engaged in COVID content

12 September 2021 By Mat Booth

Amedia produces 21-episode shoestring documentary about elite marathoner

11 August 2021 By Tord Selmer-Nedrelid

VG relaunches its true crime podcast, listening rates skyrocket

19 July 2021 By Vilde Worren

User-generated content supports South China Morning Post’s hard news production

14 June 2021 By Mat Booth

VGTV’s cabin reality show creates subscription boom

03 May 2021 By Camilla Brække

HLN reaches 2.2 million viewers with livestreamed concert

13 April 2021 By Geert Dewaele

Video production is in every reporter’s toolbox in this small newsroom

01 April 2021 By Tord Selmer-Nedrelid

VG’s famous logo becomes a sound — complete with a hidden homage

08 March 2021 By Camilla Brække

Mobile video aids news gathering at SCMP but doesn’t replace professional gear

02 March 2021 By Mat Booth

SCMP video documentary series explores the evolution, emotional depth of Hong Kong protests

21 December 2020 By Mat Booth

HLN’s live video stream attracts 60 million starts in 6 months

16 November 2020 By Geert Dewaele

VGTV rebuilds in 6 months during pandemic

15 November 2020 By Kristoffer Iversen

SCMP reaches 1 million YouTube subscribers 6 months ahead of goal

02 November 2020 By Mat Booth

Evening Standard shares 7 reasons to invest in short-form audio content

26 October 2020 By Chris Stone

Amedia closes the gap on live graphic production despite 1,550-kilometre distance

21 September 2020 By Tord Selmer-Nedrelid

How Evening Standard grew its YouTube audience to 100,000 subscribers in 10 months

07 September 2020 By Chris Stone

VG reaches young, female audience with news explainer videos on Snapchat

24 August 2020 By Camilla Brække

London’s Evening Standard reaches global audiences with audio content

20 July 2020 By Chris Stone

How South China Morning Post’s video team stays agile, covers COVID-19 working from home

06 April 2020 By Mat Booth

Using third-party provides audience insights to shape content, product offerings

26 December 2019 By Philippe Guay

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