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Digital Strategies Blog

About This Blog

108 Articles since January 2016

At one time, digital was a sub-category of media. While that is no longer the case and examples of digital innovation can be found throughout INMA.org, INMA's Digital Strategies Blog is a designated space for thought leadership on digital engagement strategies, research, and case studies.

Publishers, creators should lean into new revenue streams

09 May 2022 By Josep Nolla

News publishers can create revenue, maintain integrity by back-populating native ads

03 April 2022 By Axel Wolrath

Consider these 6 factors when building a culture of experimentation in media companies

21 March 2022 By Alexandre Pedroso Cordeiro

Regional news site used an MVP approach to launch its app

01 March 2022 By Martin Dowideit

Module system at Sydney Morning Herald, Age adds context, depth to articles

14 February 2022 By Sophia Phan

Top Viewed Digital Strategies Blog Posts From the Past Year

Digital product teams should consider these 4 resolutions for 2022

24 January 2022 By Alexandre Pedroso Cordeiro

The Herald, Age break down COP26 content to engage, educate readers

15 November 2021 By Sophia Phan

CBC experiments with restricting Facebook comments

20 October 2021 By Paul Mcgrath

MediaNews Group grows its pageview referrals from story-driven newsletters

17 October 2021 By Dan Petty

The water rises and the paywall drops at Kölner Stadt-Anzeiger

16 September 2021 By Martin Dowideit

Sydney Morning Herald reaches younger demographic with Instagram strategy

30 August 2021 By Sophia Phan

2 e-commerce paths help news publishers maximise digital monetisation

25 August 2021 By David Jeremias Vogt

Kölner Stadt-Anzeiger launches regional podcast strategy

20 July 2021 By Martin Dowideit

Paid content + e-commerce can help media succeed with reader revenue

14 July 2021 By David Jeremias Vogt

Editorial and product teams must work together to acquire, retain subscribers

07 June 2021 By Nathaniel Bane

Live blogging enhancements increase engagement for Sydney Morning Herald, Age

24 May 2021 By Sophia Phan

The rise of direct e-commerce offers media a smart revenue path

23 May 2021 By David Jeremias Vogt

Canadian Broadcasting Corporation increases engagement with lineup experiment

18 April 2021 By Paul Mcgrath

Nine’s publications get new home page layouts, contextualising top stories

21 February 2021 By Sophia Phan

MediaNews Group launches premium-tier, ad-free digital subscriptions

09 December 2020 By Dan Petty & Ryan Nakashima

Handelsblatt shares 5 steps to expanding its brand into niche products

17 November 2020 By Martin Dowideit

Canadian Broadcasting Corporation creates tool to emphasise content engagement

04 October 2020 By Paul Mcgrath

Why Handelsblatt pulled the plug on its robot journalism

28 September 2020 By Martin Dowideit

10 reasons Herald Sun achieved record subscriber results during world’s toughest lockdown

21 September 2020 By Nathaniel Bane

4 tactics for growing e-mail newsletter lists

03 August 2020 By Dan Petty

Readers are leaning in to digital print editions

15 June 2020 By Nathaniel Bane

La Voz de Galicia sustains budding reader revenue strategy amid pandemic

01 June 2020 By Tomas Garcia Moran

2020: The year publishers regain control of their platforms

06 January 2020 By Kasper Lindskow

How the Herald Sun’s content drives digital subscriptions

25 November 2019 By Nathaniel Bane

Communicating internally about content behind paywalls leads to better decisions

29 September 2019 By Tomas Garcia Moran

Der Tag app uses automatic content curation to grow digital subscriptions

08 September 2019 By Nico Wilfer

Herald Sun harnesses popular podcast for subscription opportunities

03 September 2019 By Nathaniel Bane

Blog Authors

Tipser

Tipser

Stockholm, Sweden

Martin Dowideit

Head of Digital and Member of the Editorial Board

Kölner Stadt-Anzeiger, DuMont

Cologne, North Rhine-Westfalia, Germany

Paul Mcgrath

Senior Director, Digital Publishing

Canadian Broadcasting Corporation

Toronto, Ontario, Canada

Alexandre Pedroso Cordeiro

Product and Digital Strategy Manager

Editora Globo

São Paulo, São Paulo, Brazil

Dan Petty

Digital Director of Audience Development

MediaNews Group

Denver, Colorado, USA

Sophia Phan

Deputy Digital Editor

The Sydney Morning Herald

Sydney, New South Wales, Australia

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