Digital Strategies Blog
About This Blog
At one time, digital was a sub-category of media. While that is no longer the case and examples of digital innovation can be found throughout INMA.org, this blog is a designated space for thought leadership a topic that is the future of our industry.
67 Blog Posts
Top 10 Viewed Digital Strategies Blog Posts From the Past Year
- Tronc research shows healthy engagement behaviour mitigates churn
- Research makes case for renaissance of the digital print edition ... sort of
- Data-driven conversion strategy pays off for tronc
- Build, buy, or barter: 3 alternative revenue streams for news publishers
- Tribune Interactive maximises conversion rates with behavioural analysis
- News media companies are fighting back against Facebook
- Online tests at tronc show readers respond to offer + journalism
- Telegraph begins move to Trello management system
- Tech investments news media companies must make
- 8 steps to becoming a digital subscription business
Blog Authors
Upcoming INMA Events
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25Feb INMA Master Classes: Road Map to Reader Revenue in India
Hyderabad and New Delhi, India
25-28 February 2019
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18Mar INMA Media Subscriptions Week
Stockholm, Sweden
18-22 March 2019
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13May INMA World Congress of News Media
New York, United States
13-17 May 2019
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28Aug INMA Congreso Latinoamericano
Bogotá, Colombia
28-30 August 2019
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23Sep INMA Media Innovation Week
Hamburg, Germany
23-27 September 2019
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21Oct INMA Silicon Valley Study Tour
San Francisco, United States
21-25 October 2019
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11Nov INMA South Asia Media Festival
New Delhi, India
11-15 November 2019
