About This Blog

101 Articles since August 2013

This blog looks at how Big Data is used to bring more content and advertising personalisation, better audience engagement, and more value to advertising clients. We seek to share thought leadership to turn data oil into a gold mine of opportunities.

Generative AI in journalism: Publishers are in the driver’s seat

15 February 2023 By Cecilia Campbell

AI can play a role in creating an attractive media workplace

21 December 2022 By Cecilia Campbell

Small newsrooms have the most to gain from AI and automation

31 October 2022 By Cecilia Campbell

Data may underpin the new era of journalism

27 September 2022 By Cecilia Campbell

Robot revives local business journalism at Bergens Tidende

12 July 2022 By Cecilia Campbell

Top Viewed Big Data For News Publishers Posts

SCMP converts readers with prediction models that enhance personalisation

13 June 2022 By Romain Rouquier

Automated editorial content is a community, business asset at McClatchy

16 May 2022 By Cecilia Campbell

Rink Live demonstrates the power of automating junior sports league coverage

29 March 2022 By Cecilia Campbell

Is 2022 the year robot journalism goes mainstream?

01 February 2022 By Cecilia Campbell

Dagens Nyheter builds a data model for its new marketing automation in 5 steps

28 December 2021 By Lovisa Bergström

Rolling out automated content is easier with these 3 tips

02 December 2021 By Cecilia Campbell

A growing number of publishers automate real estate coverage — here’s why

05 October 2021 By Cecilia Campbell

Personalised search calendar yields data for high-performing content

20 September 2021 By Lovisa Bergström

6 myths about robot journalism — busted

01 August 2021 By Cecilia Campbell

Dagens Nyheter launches data-informed ad-free digital subscription

12 July 2021 By Lovisa Bergström

NDC to cover 60,000 football matches using robot journalism

06 June 2021 By Cecilia Campbell

Data dashboards yield insights, foster collaboration at SCMP

24 May 2021 By Korey Lee & Romain Rouquier

Volume is the stand-out star of content automation

21 April 2021 By Cecilia Campbell

Aggregating data flags notable reader behaviour at Dagens Nyheter

29 March 2021 By Lovisa Bergström

Data-driven culture leads Grupo RBS in times of uncertainty

02 March 2021 By Arthur Ruckert

SCMP changed data culture with an in-house data champions programme

22 February 2021 By Korey Lee & Romain Rouquier

Small, local media leverage automated journalism to drive conversions, pageviews

21 February 2021 By Cecilia Campbell

SCMP shares best practices for building user loyalty using AI

11 January 2021 By Korey Lee

Grupo RBS details its 2-year data-driven journey

03 January 2021 By Arthur Ruckert

2 approaches to forecasting pageviews offer insight to advertising targets

27 December 2020 By Lovisa Bergström

Newsroom automation moves ahead of schedule in 2020

20 December 2020 By Cecilia Campbell

Grupo RBS shares 5 lessons from its data-driven journey

03 November 2020 By Arthur Ruckert

Aftonbladet uses automated content to quickly build local coverage

28 October 2020 By Cecilia Campbell

South China Morning Post’s data-driven personas empower stakeholders to take action

08 September 2020 By Korey Lee & Tommy Tse

Pragmatic approach to natural language generation delivers reliable robot journalism

30 August 2020 By Cecilia Campbell

Bergens Tidende uses automated journalism for real estate content

05 July 2020 By Cecilia Campbell

South China Morning Post begins digitising a century worth of content

08 June 2020 By Korey Lee

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