2023 Finalist


Hindustan Media Ventures

New Delhi, India

Category Creative Advertising

Media associated with this campaign

Overview of this campaign

LICIOUS OBJECTIVE: To build an online community to bring people together who have two things in common: a love for meat and an appetite to experiment

KAI KNIVES: To Create experimental engagements and connections with the customers

Results for this campaign

Successfully delivered more than committed page views, video views, impressions, and engagement for both campaigns. Details are attached in the deck.


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