About Phil Schroder

Head of Digital User Engagement

Gannett

McLean, Virginia, USA

Phil Schroder is head of digital user engagement at Gannett in McLean, Virginia, USA. Phil can be reached at PSchroder@gannett.com or @digitalguyphil.

Written by Phil

23 Blog Posts

Gannett tests e-mail strategies to re-engage at-risk, zombie subscribers

19 March 2023 By Phil Schroder

Gannett’s fresh onboarding process indicates new subscribers are more engaged

14 February 2023 By Phil Schroder

Gannett’s Subscriber Appreciation Month rewards subscribers “just because” while testing gamification

12 December 2022 By Phil Schroder

Voice of customer programmes serve as touchpoint for publisher processes

4 October 2022 By Phil Schroder

Gannett uses contests, social media to reengage “zombies”

8 August 2022 By Phil Schroder

Books, sports merchandise offer compelling e-commerce opportunities

4 January 2022 By Phil Schroder

McClatchy’s 3-pronged subscriber retention strategy lessons cancellations

8 November 2021 By Phil Schroder

McClatchy’s marketing strategy nudges users toward paywall, drives conversions

31 August 2021 By Phil Schroder

Fail quickly, cheaply, successfully

25 March 2015 Phil Schroder

#AdviceForYoungJournalists from a sales, marketing perspective

26 February 2015 Phil Schroder

Revenue-generating special editions can’t be replicated in digital space

18 January 2015 Phil Schroder

Can your readers reach you instantaneously?

18 December 2014 Phil Schroder

7 ways media companies — and Olive Garden — can attract Millennials

19 October 2014 Phil Schroder

4 single-copy opportunities for publishers

17 September 2014 Phil Schroder

News Tribune mines Big Data for reader acquisition, retention

27 August 2014 Phil Schroder

What can media companies learn from Amazon, top social media sites about social transactions?

27 July 2014 Phil Schroder

4 key areas of subscriber retention media companies must address

16 July 2014 Phil Schroder

Sports contests bring in revenue, data, readers for regional media company

28 May 2014 Phil Schroder

Stay sane — and profitable — by shaking up the status quo with your subscriber acquisition strategy

7 May 2014 Phil Schroder

Coupon clippers still a force to be reckoned with

15 April 2014 Phil Schroder

News Tribune looks beyond print to grow audience, revenue with 5 building blocks

18 March 2014 Phil Schroder

Super Bowl brings super sales for News Tribune

16 February 2014 Phil Schroder

News Tribune asks 10,000 former subscribers why they left

22 December 2013 Phil Schroder

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