About Greg Piechota

Researcher-in-Residence

INMA

Oxford, United Kingdom

Greg Piechota is researcher-in-residence and Readers First Initiative lead for the International News Media Association (INMA). He can be reached at grzegorz.piechota@inma.org.

Written by Greg

63 Blog Posts

On the 1-year anniversary of the invasion of Ukraine, how are local media companies holding up?

23 February 2023 By Greg Piechota

Denník N publishes AI-generated illustration on its front page

6 February 2023 By Greg Piechota

Which paywall models are most popular and which are most effective?

5 February 2023 By Greg Piechota

Are the most popular paywalls also the most effective?

1 February 2023 By Greg Piechota

News companies can maximise subscription value during economic downturn

23 January 2023 By Greg Piechota

What happened when we asked ChatGPT to develop a new product for Financial Times?

22 January 2023 By Greg Piechota

Media companies can maximise reader revenue amid the economic downturn

18 January 2023 By Greg Piechota

Here’s what happens when ChatGPT analyses the New York Times’ landing page

9 January 2023 By Greg Piechota

Subscription marketing analytics should start small, involve humans

8 January 2023 Greg Piechota

Subscription marketing analytics should start small and involve humans

4 January 2023 Greg Piechota

AI can help grow news subscriptions, says AI

14 December 2022 Greg Piechota

INMA forecasts slower but continued digital subscription growth in 2023

14 December 2022 Greg Piechota

Prediction: Digital subscriptions will further grow in 2023, albeit more slowly

13 December 2022 Greg Piechota

3 ways to add value to a new subscription bundle

25 April 2022 Greg Piechota

SWOT analyses details strengths, weaknesses of digital subscriptions

20 April 2022 Greg Piechota

3 ways to add value to a new subscription bundle, add new readers

20 April 2022 Greg Piechota

New framework helps publishers manage portfolio of e-mail newsletters

4 April 2022 Greg Piechota

What are the benefits, risks of long trials?

3 April 2022 Greg Piechota

What are the benefits and risks of long trials?

31 March 2022 Greg Piechota

INMA’s new Subscription Benchmark Service offers peer-to-peer data exchange

21 March 2022 Greg Piechota

New INMA research reveals winning subscription strategies

20 March 2022 Greg Piechota

New INMA research reveals winning subscription strategies, new benchmarking service

17 March 2022 Greg Piechota

News media publishers pitch the value of journalism during Ukraine invasion

14 March 2022 Greg Piechota

Top European editors are writing letters to their subscribers about the war

13 March 2022 Greg Piechota

High interest in news on Ukraine seen in search, traffic to media sites

10 March 2022 Greg Piechota

Media adapts communication to prospective, current subscribers amid war-led traffic spike

10 March 2022 Greg Piechota

Amid war, Ukraine media verify, make sense of news, and help keep people from despair

3 March 2022 Greg Piechota

Spike in demand for news amid the war in Europe creates “pandemic peak-like traffic”

1 March 2022 Greg Piechota

Creating a data-positive newsroom culture requires concessions to journalists

17 October 2021 Greg Piechota

UK start-ups are going beyond engagement, measuring journalism impact

13 October 2021 Greg Piechota

Audio is the new promising channel for daily briefings

4 October 2021 Greg Piechota

Past print subscriptions predict future digital subscription opportunities

3 October 2021 Greg Piechota

Past print subscription numbers could predict future digital subscription opportunities

29 September 2021 Greg Piechota

Google holds up the Cookie Apocalypse, yet what does it mean for news publishers?

24 June 2021 Greg Piechota

Why a data puddle might be better than a data lake

15 June 2021 Greg Piechota

Apple undercuts a key metric for media: e-mail opens

13 June 2021 Greg Piechota

Research, case studies shed light on top subscriber retention tactics

5 May 2021 Greg Piechota

Do you know when new subscribers cross the “Retention Point?”

4 May 2021 Greg Piechota

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