About Chandler Wieberg

Contributing Writer

INMA

Austin, Texas, United States

Chandler Wieberg is a contributing writer for INMA, based in Austin, Texas, United States. She can be reached at cwieberg55@gmail.com.

Written by Chandler

53 Blog Posts

Data shows post-pandemic path forward for Latin American media subscriptions

28 August 2022 By Paula Felps & Chandler Wieberg

Organización Editorial Mexicana plans for post-COVID sustainability

25 August 2022 By Chandler Wieberg

Understanding the role of print advertising in a digital world

16 August 2022 By Chandler Wieberg

Nielsen data shows Indian media consumer trust print, are digitally connected

14 August 2022 By Chandler Wieberg

3 East Asian media companies bring the business of news to their newsrooms

17 July 2022 By Chandler Wieberg & Sarah Schmidt

When APAC media companies reduced churn rates, growth began

14 July 2022 By Paula Felps & Chandler Wieberg

Data shows frequency, content consumption predict churn rates

7 July 2022 By Chandler Wieberg, Jalisa Haggins, Michelle Palmer Jones

Media companies share how they build data culture into their foundations

23 June 2022 By Paula Felps, Michelle Palmer Jones, Jessica Spiegel, Chandler Wieberg, Sarah Schmidt

Media companies share how they gather, act on, interpret data

22 June 2022 Paula Felps, Jessica Spiegel, Chandler Wieberg, Jalisa Haggins

Arab News, CNN, Reuters share how they are building international brands

24 May 2022 Jessica Spiegel, Chandler Wieberg, Sarah Schmidt

Audio, app products are worth the investment to attract audiences

19 May 2022 Michelle Palmer Jones & Chandler Wieberg

The future of media advertising is being built with the 4 Cs

17 May 2022 Jessica Spiegel & Chandler Wieberg

La Nación, O Globo create new products to bundle with subscriptions

12 May 2022 Jessica Spiegel & Chandler Wieberg

Data strategies for media come down to first-party data, privacy, and personalisation

10 May 2022 Chandler Wieberg

Data can improve customer experience while preserving privacy

13 April 2022 Chandler Wieberg & Paula Felps

News media companies share lessons in creating value from data

12 April 2022 Chandler Wieberg, Paula Felps, Michelle Palmer Jones

Disruption requires media companies rethink engagement strategies

6 April 2022 Paula Felps & Chandler Wieberg

News companies must create a culture newsrooms will buy into

5 April 2022 Paula Felps, Chandler Wieberg, Michelle Palmer Jones

Print media advertising plays a key role alongside digital

3 March 2022 Michelle Palmer Jones, Chandler Wieberg, Paula Felps

5 news companies share best practices in print advertising

2 March 2022 Michelle Palmer Jones, Chandler Wieberg, Paula Felps

Growing subscriptions requires evolving strategy with changing reader needs

15 February 2022 Michelle Palmer Jones, Paula Felps, Chandler Wieberg

Dow Jones prioritises experimentation mindset in product development

10 February 2022 Chandler Wieberg

Conversion funnels, authentic content, chosen metrics grow digital subscriptions

9 February 2022 Shelley Seale, Chandler Wieberg, Michelle Palmer Jones

Gannett, Time reorganise to focus on fundamentals of digital subscriptions

3 February 2022 Paula Felps & Chandler Wieberg

INMA research, 3 case studies illustrate state of media subscriptions in 2022

1 February 2022 Shelley Seale, Michelle Palmer Jones, Chandler Wieberg

Communicating to product team is a key part of the product process

11 January 2022 Shelley Seale, Paula Felps, Chandler Wieberg

Media continue transitioning to successful subscription-first strategies in COVID era

7 December 2021 Chandler Wieberg & Dawn McMullan

Data is a key to growing reader, advertiser revenue

30 November 2021 Paula Felps & Chandler Wieberg

From fast testing to an open house paywall, experimentation drives subscriptions

23 November 2021 Brie Logsdon, Chandler Wieberg, Michelle Palmer Jones, Paula Felps, Shelley Seale

4 media companies share user-centered digital subscriptions strategies

22 November 2021 Paula Felps, Michelle Palmer Jones, Chandler Wieberg

Ad tech starts with understanding the consumer

21 November 2021 Chandler Wieberg

Dagens Næringsliv establishes its 5 data foundation principles

9 November 2021 Chandler Wieberg

Ekstra Bladet uses AI to drive audience growth

28 October 2021 Chandler Wieberg

NYT, Nikkei, Independent UK succeed with first-party data strategies

19 October 2021 Paula Felps, Michelle Palmer Jones, Chandler Wieberg

Ringier Axel Springer, Sifted reach audiences through data

14 October 2021 Chandler Wieberg & Dawn McMullan

Guardian, Gannett, SCMP share case studies in building popular news products

13 October 2021 Paula Felps, Chandler Wieberg, Michelle Palmer Jones

OKRs, data sharing are key to building successful product teams

5 October 2021 Chandler Wieberg & Michelle Palmer Jones

Media companies up their game reporting audience data, results to advertisers

29 September 2021 Shelley Seale, Michelle Palmer Jones, Paula Felps, Chandler Wieberg

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