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March 22, 2023
August 10, 2022
June 08, 2022
April 20, 2022
December 08, 2021
October 27, 2021
ALL ADVERTISING INITIATIVE MEET-UPS ON DEMANDMarch 22, 2023
March 20, 2023
March 19, 2023
March 01, 2023
February 28, 2023
February 16, 2023
ALL ADVERTISING INITIATIVE BLOGS22 March 2023 | INMA Webinar: The Importance of Creativity and Design In Media Advertising
27 October 2022 | The Future of Advertising Sales Teams
27 October 2022 | The Future of Advertising Sales Teams
27 October 2022 | The Future of Advertising Sales Teams
27 October 2022 | The Future of Advertising Sales Teams
ALL ADVERTISING INITIATIVE PRESENTATIONSHow to rejuvenate data- and research-backed media advertising sales for a resurgent post-pandemic market is the focus of INMA’s Advertising Initiative. Our aim is to provide actionable, unique insights, thought leadership, and education into future media advertising opportunities for CEOs, senior managements, and sales teams. Our 2021-2022 focus is on media-oriented ad formats, sales teams, and print. The INMA Advertising Initiative was approved by the association’s Board of Directors and implemented September 1, 2021
Mark Challinor is a London-based media executive with extensive commercial experience in marketing and mobile spaces. His more than three-decade career includes senior roles at Associated Newspapers, Telegraph Media Group, and Trinity Mirror (now Reach), and today he consults with media companies, is a panel member with the U.K. Committee of Advertising Practice at the Advertising Standards Authority, and co-hosts the U.K. Brand Show on business radio. In addition to his role with the INMA Advertising Initiative, Mark is the association’s executive producer in charge of Webinar programming and a former INMA president.