Data plays a critical role in accelerating digital transformation of news media. We surface best ways to align data initiatives to editorial and business objectives. Build a business case for the investment in data infrastructure and partnerships.
Armed with data insights and through rigorous experimentation, news publishers aspire to engage audiences better, grow reader revenue and reinvent advertising in the post-third-party cookie era. Benchmark your efforts with the peers. Discover opportunities. Scale experiments.
New tech and data infrastructure becomes a backbone for digital publishing. Understand the technology stack required to enable monetisation. Register, log in your audiences to unlock the value.
Thanks to machine learning and AI, publishers learn more about customers and their journeys, predict behaviours, and segment them to better fit their products, services, and their marketing mix. Unleash the potential of new methods and technologies.
As media companies reset their internal culture around engagement, they democratise the use of data for decision-making and make it central to their day-to-day work. Share ideas and inspire change at your organisation.
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Access our global membership’s vast learnings distilled into good reads.
Link to the best data minds, exchange ideas at master classes focused on transforming what we do with data and transforming how we work and our business using data. Register now
For corporate members of INMA, connect your data teams with Ariane Bernard for private mentoring.
March 06 | Webinar
March 13 | Webinar
March 14-21 | Master Class
April 10 | Webinar
June 05 | Webinar
November 08, 2023
September 06, 2023
July 26, 2023
June 07, 2023
April 26, 2023
February 22, 2023
October 26, 2022ALL SMART DATA INITIATIVE MEET-UPS ON DEMAND
December 18, 2023
December 04, 2023
November 21, 2023ALL SMART DATA INITIATIVE BLOGS
08 November 2023 | INMA Webinar: Understanding News Avoidance from a Data Perspective
06 September 2023 | INMA Webinar: VG’s Smashing Success With Article Summaries from AI
26 July 2023 | INMA Webinar: Navigating IP, Licensing, and the Opportunities of Generative AI
07 June 2023 | INMA Webinar: From Automation to AI: A Progress Report with Tamedia
24 May 2023 | World Congress of News MediaALL SMART DATA INITIATIVE PRESENTATIONS
Heading the Smart Data Initiative for INMA is Ariane Bernard, a consultant who focuses on publishing utilities and data projects. She is the CEO of a young incubated company, Helio.cloud. She previously served as chief digital officer at Le Parisien, product lead for editorial products at Taboola, and held a variety of roles during her 14 years at The New York Times. Ariane has served on the board of Le Geste, the French trade union for internet publishers.
INMA's Smart Data Initiative aspires to provide a blueprint for revolutionising publishers’ value propositions, operating and monetisation models, while maintaining their missions and values. We aim to transform the online news business and make journalism sustainable by helping publishers analyse and act on data in new and creative ways.