Annual global research study on native advertising in magazines.

FIPP

Africa, Americas, EMEA, Europe: EU+Rest

Category Advertising Spend

Media associated with this project

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Overview

The new results of the Native Advertising Trends 2017 study on native advertising in the magazine media industry show that in 2016, native accounted for 21% of overall advertising revenue. By 2020, that's expected to almost double to 40%.

Methodology

This year 207 magazine executives from 53 countries have shared their native advertising experiences and their insights provide food for thought for everyone working in the industry.

Reach of Media Related to the Research

national media digital

Type of Media Related to the Research

Cross-media