How the Advertisers Community Looks at the Viewability topic
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Overview
What? Survey on how the Viewability topic is living amongst the Advertisers CommunityWhy? The UBA – Union of Belgian Advertisers – did not want to stay on the sideline and wants to take a clear position in this debate. Advertisers express an urgent need for a standard on Viewability and the currently used definitions are not doing the job. UBA estimates only 9% of its members find the current definitions acceptable.
Methodology
On line questionnaire Invitation sent to UBA members on Jan,19 – Feb, 2 2017
Reach of Media Related to the Research
national media digital
Type of Media Related to the Research
Desktop internet, Mobile
