Press Room

INMA announces Global Media Awards finalists, focus on innovation

7 March 2017

DALLAS (6 March 2017) – The International News Media Association (INMA) today announced finalists in the Global Media Awards competition rewarding innovation in audience, revenue, and brand development.

Unveiled for the shortlist are 115 finalists in 20 categories and two groups for global/national brands and regional/local brands. 

From these finalists, 40 first-place winners, regional winners, and the international “Best In Show” will be announced at the Global Media Awards Dinner Tuesday, May 23, at the Harvard Club of New York. The dinner is held at the conclusion of the 87th Annual INMA World Congress of News Media.

The INMA Global Media Awards competition received 655 entries from 196 media companies in 36 countries. Participants included newspaper media, magazine media, digital media, television media, and radio media.

Competition entries were judged in February by an international panel of 44 executives from 17 countries. Judges represented a wide range of media-related companies.

INMA has run an annual competition rewarding excellence in media since 1937. This year’s Global Media Awards competition focused on six activities crucial to success:

  • Energizing brands.
     
  • Creating new products.
     
  • Growing, engaging, and monetising audiences.
     
  • Growing advertising revenue.
     
  • Developing customer insights.
     
  • Instilling innovation.

“Across the media community internationally, creativity abounds,” said Earl J. Wilkinson, executive director and CEO of INMA. “Notable this year was the diversity of media companies, including television and digital, along with strong performances from the South Pacific and Scandinavia. The news media industry gets smarter as that diversity expands.”

About INMA

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-media environment. The INMA community consists of 8,000+ executives at 600+ media companies in 70+ countries. INMA has offices in the United States, Belgium, India, and El Salvador.

INMA Global Media Awards finalists

Editor’s note: Finalists below are listed alphabetically. Group 1 represents regional/local brands. Group 2 represents global/national brands.

Category 1: Best Brand Awareness Campaign

Group 1: Regional/Local Brands

  • Berliner Morgenpost, Berlin, Germany, “Brand Campaign for the Launch of Berliner Morgenpost Compact”
     
  • Toronto Star, Canada, “Toronto Star Touch”
     
  • Winnipeg Free Press, Canada, “The Value of Local Journalism”

Group 2: Global/National Brands

  • Financial Times, New York, United States, “Facts. Truths.”
     
  • Singapore Press Holdings, Singapore, “A Micro Film entitled Pa's Expressions”
     
  • WeltN24, Berlin, Germany, “WELT Campaign”

Category 2: Best Public Relations or Community Service Campaign

Group 1: Regional/Local Brands

  • El Colombiano, Envigado, Colombia, “Plebiscite on the Scale: Casting a Conscientious Vote”
     
  • DMNmedia/The Dallas Morning News, United States, “The Dallas Morning News Charities Campaign 2016-2017”
     
  • Kasturi & Sons, Chennai, India,  “The Hindu Tamil – Tamil Nadu Election Campaign 2016”

Group 2: Global/National Brands

  • 24sata, Zagreb, Croatia, “Better Education for Better Croatia”
     
  • Independent Media, Cape Town, South Africa, “Racism Stops with Me”
     
  • KSF Media, Helsingfors, Finland, “HBL Launching the Mobile Service Recommend a Refugee – A Small Step for a Greater Good”

Category 3: Best Use of an Event to Build a News Brand

Group 1: Regional/Local Brands

  • ABP, Kolkata, India, “The Telegraph SHE Awards”
     
  • HT Media, Mumbai, India, “HT No TV Day”
     
  • Leader Community News, Melbourne, Australia, “Snap Melbourne”

Group 2: Global/National Brands

  • The Economist, London, United Kingdom, “The Economist's Pride & Prejudice Event and Campaign”
     
  • Jagran Prakashan, New Delhi, India, “The Road to India’s ‘Epic’ Issue”
     
  • NBC News Digital, New York, United States, “Virtual Democracy Plaza”

Category 4: Best New Print Product

Group 1: Regional/Local Brands

  • Independent Media, Cape Town, South Africa, “Home Property Magazine Kwa-Zulu Natal”
     
  • LNP Media Group, Lancaster, United States, “Sunday Magazine: For People Who Love Lancaster County”
     
  • News Corp, Surry Hills, Australia, “Summer Time Magazine”

Group 2: Global/National Brands

  • Blank Spot Project, Stockholm, Sweden, “Blankspot #0”
     
  • The Economist, London, United Kingdom, “The Economist’s 1843 Magazine”
     
  • South China Morning Post, New Territories – Hong Kong, “This Week in Asia”

Category 5: Best Use of Mobile

Group 1: Regional/Local Brands

  • Correio, Salvador, Brazil, “Segmented WhatsApp Groups”
     
  • Newsday, Melville, United States, “Newsday Sports App”
     
  • Toronto Star, Canada, “thestar.com, Toronto Star, SMG Digital”

Group 2: Global/National Brands

  • O Estado de São Paulo, Brazil, “Songs of Violence”
     
  • Grupa Onet-RAS Polska, Warsaw, Poland, “Onet 4.0”
     
  • Wall Street Journal, New York, United States, “WSJ VR for Daydream”

Category 6: Best Use of Video

Group 1: Regional/Local Brands

  • Calgary Herald, Canada, “Without Limits: Kids with Special Needs”
     
  • Domain, Pyrmont, Australia, “Domain Satirical Video Series: Avalon Now”
     
  • KIT, Stockholm, Sweden, “Doing Something Different – How KIT Video Changed Social Video in Sweden”

Group 2: Global/National Brands

  • The Guardian, London, United Kingdom, “Dab – Shareable Videos from The Guardian”
     
  • Hürriyet, Istanbul, Turkey, “Hürriyet – Kilis 360”
     
  • Independent Media MOJO, Cape Town, South Africa, “Don't Look Away: 16 Days of Activism”

Category 7: Best Launch of a Brand or Product to Create An Audience Segment

Group 1: Regional/Local Brands

  • Austin American-Statesman, United States, “Austin360 Live Video Concert Series”
     
  • Berliner Morgenpost, Berlin, Germany, “Brand Campaign for the Launch of Berliner Morgenpost Compact”
     
  •  News Corp, Surry Hills, Australia, “delicious.100 – Catering to a New Audience”

Group 2: Global/National Brands

  • De Persgroep, Kobbegem, Belgium, “Topics”
     
  • Financial Times, London, United Kingdom, “FT.com New Website”
     
  • NZME, Auckland, New Zealand, “NZ Herald Focus”

Category 8: Best Use of New Technology to Generate Revenue and Engage

Group 1: Regional/Local Brands

  • Advertiser Newspapers, Adelaide, Australia, “News Corp Australia's Digital Retail Impulse Stands”
     
  • Albuquerque Journal, United States, “Print in Motion / Classifieds”
     
  • MittMedia, Gävle, Sweden, “Local MittMedia takes the Lead on Live News Video in Sweden”

Group 2: Global/National Brands

  • O Estado de São Paulo, Brazil, “Songs of Violence”
     
  • Financial Times, London, United Kingdom, “FT.com: The Fastest Publisher Site Worldwide”
     
  •  
  • Multipass, Paris, France, “Multipass”

Category 9: Best Idea to Encourage Print Readership or Engagement

Group 1: Regional/Local Brands

  • Advertiser Newspapers, Adelaide, Australia, “News Corp Australia's Digital Retail Impulse Stands”
     
  • Berliner Morgenpost, Berlin, Germany, “Brand Campaign for the Launch of Berliner Morgenpost Compact”
     
  • BZV Medienhaus, Braunschweig, Germany, “Citizen´s Newspaper – Die Bürgerzeitung”

Group 2: Global/National Brands

  • Agora, Warsaw, Poland, “Writers’ Newspaper”
     
  • Jagran Prakashan, New Delhi, India, “When a Newspaper Decided to Become the Nation’s Teacher”
     
  • Schibsted, Oslo, Norway, “360° Campaign Print and Digital”

Category 10: Best Idea to Grow Digital Readership or Engagement

Group 1: Regional/Local Brands

  • Bergens Tidende & Schibsted, Oslo, Norway, “BT Junior”
     
  • Newsday, Melville, United States, “Newsday’s Battle of the Bands”
     
  • Winnipeg Free Press, Canada, “The Winnipeg Free Press Insiders Program” 

Group 2: Global/National Brands

  • Schibsted, Oslo, Norway, “Good Taste – Good Reading”
     
  • Stuff, Fairfax, Wellington, New Zealand, “Civil Society”
     
  • USA Today Network, McLean, United States, “Voting Because”

Category 11: Best Use of Social Media

Group 1: Regional/Local Brands

  • Brilio.net, Jakarta Selatan, Indonesia, “Instagram Competition – 29 Day Challenge”
     
  • NewsLocal, Surry Hills, Australia, “SnapAustralia”
     
  • Zero Hora, Porto Alegre, Brazil, “Zero Hora Social Networks”

Group 2: Global/National Brands

  • Aftenposten, Oslo, Norway, “#DearMark: How Aftenposten Stood up against Facebook”
     
  • Kvällstidningen Expressen, Stockholm, Sweden, “Magda Gad – World-Class War Coverage and Interaction on Facebook”
     
  • NBC News Digital, New York, United States, “NBCNews Social Media: Election 2016”

Category 12: Best New Paid Content or Subscription Initiative

Group 1: Regional/Local Brands

  • Herald Sun, Southbank, Australia, “Data-Driven Subscription Audience Growth”
     
  • News Regional Media, Fortitude Valley, Australia, “Free NutriBullet or Fitbit”

Judges awarded only two finalists in this group

Group 2: Global/National Brands

  • 15min, Vilnius, Lithuania, “Stop Selling – Start Telling: 15min's Paywall Initiative Against Ad-Blockers”
     
  • De Persgroep, Kobbegem, Belgium, “Topics for Subscribers of Newsbrands”
     
  • Fairfax Media, Sydney, Australia, “Fairfax Media – Instant Access to Premium Content for Australian Businesses”

Category 13: Best Idea to Grow Advertising Sales or Retain Advertising Clients

Group 1: Regional/Local Brands

  • Australian Community Media, Fairfax Media, Nowra, Australia, “Connect with Classifieds”
     
  • Russmedia, Schwarzach, Austria, “VN – Brand Initiative for SMBs”
     
  • The Oklahoman Media Company, United States, “New Business Acquisition Campaign”

Group 2: Global/National Brands

  • Bonnier News, Stockholm, Sweden, “Bonnier News Brand Studio Full Service Integrated Marketing Solutions – The Mazda Case”
     
  • Ekstra Bladet, Copenhagen, Denmark, “Programmatic Print – Revolutionizing the Trading of Print”
     
  • Jagran Prakashan, New Dehli, India, “The Gamification of Advertising Sales for Revenue Growth”

Category 14: Best Marketing Solution for an Advertising Client

Group 1: Regional/Local Brands

  • Adtaxi, Denver, United States, “Driving the Metrics that Matter with Magellan”
     
  • News Regional Media, Fortitude Valley, Australia, “Hey Mumma and OMO”
     
  • Singapore Press Holdings, Singapore, “Courts BrandInsider”

Group 2: Global/National Brands

  • The Irish Times, Dublin, Ireland, “The Irish Times and VHI – Let's Talk Fertility”
     
  • Made By Fairfax, Pyrmont, Australia, “The Podcast that Turned a Brand into a Storyteller”
     
  • NZME, Auckland, New Zealand, “Brand USA 2016 Road Trip”

Category 15: Best Execution of Print Advertising

Group 1: Regional/Local Brands

  • APN Australian Regional Media, Fortitude Valley, Australia, “OMO Front Page Wrap” 
     
  • Russmedia, Schwarzach, Austria, “Shopping – Preferably in Vorarlberg”
     
  • The Oklahoman Media Company, United States, “The Oklahoman's Print Advertising Campaign”

Group 2: Global/National Brands

  • Metro Toronto, Canada, “Big Friendly Giant”
     
  • Singapore Press Holdings, Singapore, “The Animated and Interactive New Paper”
     
  • Times of India, New Delhi, India, “No Honking Drive”

Category 16: Best Execution of Native Advertising

Group 1: Regional/Local Brands

  • Domain, Pyrmont, Australia, “Domain and National Australia Bank Commercial Content”
     
  • Russmedia, Schwarzach, Austria, “The Gams Story”
     
  • USA Today Network – Gannett, Indianapolis, United States, “Banner Core”

Group 2: Global/National Brands

  • Forbes Media, Jersey City, United States, “Forbes with KPMG – The Great Rewrite”
     
  • The Irish Times, Dublin, Ireland, “The Irish Times and The Audi Q7 – The Best of Both Worlds”
     
  • News UK, London, United Kingdom, “News UK Video”

Category 17: Best Use of Data Analytics

Group 1: Regional/Local Brands

  • News Corp Australia, Bowen Hills, Australia, “More Valuable”
     
  • Newsday, Melville, United States, “Newsday’s Predictive Data Analytics Driving Subscriber Retention”
     
  • Toronto Star, Canada, “Toronto Star Touch”

Group 2: Global/National Brands

  • Aftenposten and Schibsted, Oslo, Norway, “Aftenposten Subscription Purchase Prediction”
     
  • Fairfax Media, Sydney, Australia, “Fairfax Media – Independent News for Independent Thinkers”
     
  • Fairfax Media, Auckland, New Zealand, “Driving Audience Growth and Consumption Using Data Analytics”

Category 18: Best Use of Consumer Research

Group 1: Regional/Local Brands

  • Leader Community News, Melbourne, Australia, “Your Neighbourhood Research”

Judges awarded only one finalist in this group

Group 2: Global/National Brands

  • The Globe and Mail, Toronto, Canada, “Context Matters”
     
  • Independent News & Media, Dublin, Ireland, “The Book of Evidence” 
     
  • Trinity Mirror, London, United Kingdom, “Modal Britain – Life Outside the Bubble”

Category 19: Best New Corporate Innovation Initiative

Group 1: Regional/Local Brands

  • La Voz del Interior, Córdoba, Argentina, “La Voz del Interior Shifting to Innovation”

Judges awarded only one finalist in this group

Group 2: Global/National Brands

  • Dainik Bhaskar, Bhopal, India, “A Newspaper's Quest to Unleash the Power of Comics”
     
  • Folha de São Paulo, Brazil, “Journalism for the Experienced”
     
  • Schibsted Media Group, Stockholm, Sweden, “Schibsted Creation Suite: Eliminating Legacy Workflows and Empowering Innovation”

Category 20: Best New Concept or Innovation to Create New Profit Centers

Group 1: Regional/Local Brands

  • News Corp Australia, Surry Hills, Australia, “delicious.100 – Creating Tasty New Revenue Streams”
     
  • Stadsporten Citygate, Stockholm, Sweden, “Repositioning the Local Media House as a One-Stop Shop for Local SME Marketing Needs”
     
  • Toronto Star, Canada, “Headline Coffee:  Because Coffee and the Newspaper Just Make Sense”

Group 2: Global/National Brands

  • 24sata, Zagreb, Croatia, “Going Where No Croatian Media has Gone Before”
     
  • Ekstra Bladet, Copenhagen, Denmark, “Programmatic Print – Revolutionizing the Trading of Print”
     
  • Fairfax Media, Sydney, Australia, “The Store”
 
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