Press Room

89 finalists selected in INMA Awards 2015 competition, rewarding top media sales and marketing initiatives

2 March 2015

DALLAS (2 March 2015) – The International News Media Association (INMA) today announced 89 finalists in the INMA Awards 2015 competition. The annual competition rewards global excellence in sales and marketing among media companies.

“The INMA Awards represent a snapshot of the creativity, passion, and soul of the news media industry,” said Earl J. Wilkinson, executive director and CEO of INMA. “Finalists announced today have demonstrated a world-class ability to communicate their value proposition in fast-changing times.”

The coveted INMA Awards, created in 1935, represent the pinnacle in media industry creativity to energize news brands, stimulate audiences, innovate in product development, and grow revenue in transformational times.

The INMA Awards 2015 competition generated 578 entries from 190 companies in 38 countries.

The 80th annual competition was judged in February by an international jury of 33 executives from 15 countries representing the world of news media marketing.

First-place recipients in the INMA Awards 2015 competition will be announced Tuesday, May 12, at the conclusion of the INMA World Congress in New York. The awards ceremony will be held at the Edison Ballroom in Times Square.

In addition to the announcement of 30 first-place recipients, the INMA Awards dinner in New York will conclude with the presentation of the “Best In Show,” representing the top sales and marketing campaign by a media company from the past year.

Who among the finalists will take home the 30 first-place awards in 15 categories and two audience groups? Find out for yourself by joining the INMA World Congress May 10-12 in New York and witness the best the news media industry has to offer.

The INMA World Congress May 10-12 in New York’s TimesCenter will focus on strategy, revenue, and transformation of media companies. It is designed for strategists, catalysts, audience-builders, marketers, and revenue executives from the world’s leading news media companies.
 

About INMA


The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-media environment. The INMA community consists of more than 7,000 executives at 600+ media companies in 80+ countries. Headquartered in Dallas, INMA has offices in Antwerp, New Delhi, San Salvador, and São Paulo. Click here for complete INMA Awards information.
 

INMA Awards 2015 finalists


Editor’s note: Group 1 below represents regional/local publications under 300,000 print circulation or with an online audience of under 3 million unique visitors per month. Group 2 represents regional/local publications over 300,000 print circulation or with an online audience of more than 3 million unique visitors per month and national/international publications of all sizes.


Category 1: Best Brand Awareness Campaign Across Platforms
 

Group 1
• Correio, Salvador, Brazil, “Correio24horas Campaign”
• Gazeta do Povo, Curitiba, Brazil, “Political Citizenship”
• Ottawa Citizen, Canada, “Ottawa Citizen Trending Since 1845 Campaign”
 

Group 2
• Montreal Gazette and Calgary Herald, Canada, “Montreal Gazette Calgary Herald Reimagined Launch Campaign”
• De Morgen, Brussels, Belgium, “A Renewed De Morgen: This Country Needs More Salmon”
• VG, Oslo, Norway, “The Magnus-Sweater: A Tribute to Chess World Champion, Magnus Carlsen”
 

Category 2: Best Public Relations or Community Service Campaign
 

Group 1
• The Daily Telegraph, Sydney, Australia, “Fair Go For the West Campaign”
• Gazeta do Povo, Curitiba, Brazil, “Read and Think Gazeta do Povo”
• Gazeta do Povo, Curitiba, Brazil, “Political Citizenship”
 

Group 2
• Dainik Jagran, New Delhi, India, “Can a Newspaper Save the City of Brass from Motherboards?”
• Radikal, Istanbul, Turkey, “Radikal #4Hours”
• The Times of India, New Delhi, India, “Rise Up”
 

Category 3: Best Use of an Event to Grow a News Brand
 

Group 1
• The Daily Telegraph, Sydney, Australia, “Fair Go For The West Campaign”
• Metroland Media Group, Hamilton, Canada, “Ontario Entrepreneur Week (OEW) 2014”
• Zero Hora, Porto Alegre, Brazil, “Estação ZH”
 

Group 2
• Aftenposten, Oslo, Norway, “Urban Development Case”
• Gazeta Wyborcza, Warsaw, Poland, “Polish Your English”
• Singapore Press Holdings, Singapore, “See The Big Picture”
 

Category 4: Best New Print Product
 

Group 1
• The Desert Sun, Palm Springs, United States, “Thrive!”
• Landmark Magazine, Hong Kong, China, “Landmark Magazine”
• Milenio Diario, Mexico City, Mexico, “Milenio Magazines and Special Editions”
 

Group 2
• Aftenposten, Oslo, Norway, “Aftenposten History - Market Leader from the First Issue”
• The Atlanta Journal-Constitution, United States, “Living Intown Magazine”
• Die Welt, Berlin, Germany, “Bilanz - The German Business Magazine”
 

Category 5: Best New Mobile App or Mobile Web Site
 

Group 1
• Austin American-Statesman, United States, “Austin360 App”
• O Popular, Goiânia, Brazil, “Expresso - O Popular”
• Die Welt, Berlin, Germany, “Kompakt”
 

Group 2
• Los Angeles Times, United States, “Responsive Web Redesign”
• The New York Times, United States, “NYT Now”
• VG, Oslo, Norway, “The Magnus-Sweater: A Tribute to Chess World Champion, Magnus Carlsen”
 

Category 6: Best New Mobile Service
 

Group 1
• Diário do Pará, Belém, Brazil, “Interactive Journal in Cup”
• La Presse, Montréal, Canada, “La Presse+ Digital Edition for Tablets / Hors-séries Section on the Home Screen ‘Vitrine’ ”
 

Group 2
• The New York Times, United States, “NYT Now”
• NYT Now Morning Briefing, New York, United States, “The NYT Now Morning Briefing”
• Omni, Stockholm, Sweden, “Omni”
 

Category 7: Launch of a Brand or Product to Create a New Audience Segment
 

Group 1
• Diário do Pará, Belém, Brazil, “Tudoaquitem”
• El Nuevo Día, San Juan, Puerto Rico, “Audience Profile”
• Le Soir, Brussels, Belgium, “Le Soir's Fabulous Garden”
 

Group 2
• Hürriyet, Istanbul, Turkey, “Hurriyet.com.tr”
• Lajkat.se, Stockholm, Sweden, “Lajkat.se”
• VG, Oslo, Norway, “VG: Linear TV Channel Launch”
 

Category 8: Best Idea to Encourage Print Readership or Engagement
 

Group 1
• Diário do Pará, Belém, Brazil, “Passport Belem: 100 Things to Do in Here”
• The Gympie Times, Australia, “The Gympie Times”
• Vanguardia, Saltillo, Mexico, “Leer Mata”
 

Group 2
• The Daily Telegraph, Herald Sun, The Advertiser, The Courier-Mail, Australia, “Sir David Attenborough Essential Collection”
• Dainik Jagran, New Delhi, India, “A Newspaper Acts as a Catalyst to Transform the World’s Largest Democracy to the World’s Best Democracy”
• South China Morning Post, Hong Kong, China, “Occupy Central Coverage”
 

Category 9: Best Idea to Grow Digital Audience or Engagement
 

Group 1
• Austin American-Statesman, United States, “Personalize Emails for Better Digital Engagement with Subscribers”
• Berliner Morgenpost, Germany, “Berliner Morgenpost Interactive Team Portfolio”
• Traveller.com.au, Sydney, Australia, “The Travel Bug Competition”
 

Group 2
• Hürriyet, Istanbul, Turkey, “Hurriyet.com.tr”
• Radikal, Istanbul, Turkey, “Radikal #4Hours”
• VG, Oslo, Norway, “The Magnus-Sweater: A Tribute to Chess World Champion, Magnus Carlsen”
 

Category 10: Best Use of Social Media
 

Group 1
• 7DAYS, Dubai, United Arab Emirates, “7DAYS Football Fever”
• El Colombiano, Medellín, Colombia, “Twittercrónica”
• Sunshine Coast Daily, Maroochydore, Australia, “Sunshine Coast Daily: Connecting the Coast”
 

Group 2
• The New York Times, United States, “United States of Thanksgiving”
• Radikal, Istanbul, Turkey, “Radikal #4Hours”
• VG, Oslo, Norway, “The Magnus-Sweater: A Tribute to Chess World Champion, Magnus Carlsen”
 

Category 11: Best Idea to Grow Subscription Sales
 

Group 1
• El Diario de Hoy, San Salvador, El Salvador, “EDH Pack”
• MLive Media Group/ ACS-MI, Grand Rapids, United States, “My Michigan Membership Program”
• The New Paper, Singapore, “The New Paper Big Walk 2014”
 

Group 2
• Aftonbladet, Stockholm, Sweden, “Aftonbladet Plus: Historic Campaign for a Leading Freemium Service”
• Dainik Bhaskar, Bhopal, India, “MiE- Magazine in Education”
• The Globe and Mail, Toronto, Canada, “Investor Tools Flash Sale”
 

Category 12: Best Idea to Grow Single-Copy Sales
 

Group 1
• APN Australian Regional Media, Brisbane, Australia, “APN ARM Dinosaurs Collector Cards”
• APN Australian Regional Media, Brisbane, Australia, “APN ARM Free Seeds Giveaway”
• Diario Panorama, Maracaibo, Venezuela, “100 Triunfadores - Edición Aniversario 100 Años”
 

Group 2
• Bild, Berlin, Germany, “Inkjet: Individualization of 2.4 million Bild Newspapers Per Day”
• Irish Independent, Dublin, Ireland, “Provincial Rugby Sponsorship”
• VG, Oslo, Norway, “Win Through VG”
 

Category 13: Best Idea to Grow Advertising Sales or Retain Advertising Clients
 

Group 1
• Fairfax Regional and Community Newspapers, New Zealand, “AdPlan National Frequency Plan Initiative”
• The Oklahoman, Oklahoma City, United States, “The Oklahoman Small Business VIP Sales Event”
• The Post-Crescent, Appleton, United States, “State of Opportunity”
 

Group 2
• APN ARM Group of Newspapers, Australia, “APN ARM Bundles”
• South China Morning Post, Hong Kong, China, “APAC Innovation Summit 2014”
• VG, Oslo, Norway, “Win Through VG”
 

Category 14: Best Marketing Solution for an Advertising Client
 

Group 1
• The Advertiser /Sunday Mail, Adelaide, Australia, “Clipsal 500 Adelaide”
• Diário do Pará, Belém, Brazil, “Interactive Journal in Cup”
• The Hamilton Spectator, Hamilton, Canada, “Legal Matters”
 

Group 2
• Bild/Bild.de /1414 Reader Reporter, Berlin, Germany, “1414: Germany's First Photo and Video Community Introduces Branded Missions”
• Gazeta Wyborcza, Warsaw, Poland, “Open Your City”
• The Times of India, Bennett Coleman & Company, Mumbai, India, “Lavasa Women's Drive”
 

Category 15: Best Idea or Innovation to Create New Profit Centers
 

Group 1
• El Colombiano, Medellín, Colombia, “ECOlab”
• The Day and Day.com, New London, United States, “Revenue Diversification: Expanded Marketing Division Develops Commercial Content”
• Winnipeg Free Press, Canada, “City Beautiful”
 

Group 2
• FR Media (El Nuevo Día, Primera Hora and Índice), Guaynabo, Puerto Rico, “BrandShare”
• Hindustan Times, New Delhi, India, “One India”
• The New York Times, United States, “Paid Posts”


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