Press Room

30 INMA Award winners unveiled for sales and marketing excellence, El Colombiano takes top prize

12 May 2015

New York (12 May 2015) – Thirty of the world’s best news media sales and marketing initiatives were honoured tonight by the International News Media Association (INMA), punctuated by El Colombiano taking the coveted “Best in Show.”
 
The INMA Awards were presented at the closing dinner of the 85th Annual INMA World Congress at the Edison Ballroom in New York’s Times Square before nearly 300 media executives.
 
The INMA Awards 2015 competition generated 578 entries from 190 market-leading companies in 38 countries. The competition was judged in February by an international jury of 33 executives from 15 countries representing the worlds of media and marketing.
 
Created in 1935, the INMA Awards competition is the news media industry’s premier barometer for growing audience, revenue, and brand across platforms. Overall, 30 first place awards in 15 categories across two audience groups were presented to 26 media companies.
 
“Innovation ruled the winning entries in this year’s INMA Awards competition,” said Earl J. Wilkinson, executive director and CEO of INMA. “We live in a transformation era, and the stand-out initiatives contributed to that transformation – whether innovation processes, social media breakthroughs, or new digital products conceived in new ways.”
 
The “Best in Show” award, signifying the top initiative among the 578 entries in the INMA Awards 2015 competition, went to:
  • First Place: Medellín-based El Colombiano for “ECOlab,” an internal media lab that has incubated new initiatives that have led to increases in revenue, audience, and market share. Judges praised El Colombiano for a “sea change” in innovation that empowers employees and changes their daily routines.
     
  • Second Place: Turkey’s Radikal for “Radikal #4Hours,” an initiative conceived against a Turkish law to censor Internet content that reached 32 million people without a media budget.
     
  • Third Place: The New York Times for “NYT Now,” a new mobile app that allows users in one tab to scroll through the top stories, delivering compelling content in a highly visual style.
 Four companies won two first-place awards: El Colombiano, Gazeta do Povo, The New York Times and Radikal.
 
About INMA
 
The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-media environment. The INMA community consists of more than 7,000 executives at 600+ media companies in 80+ countries. Headquartered in Dallas, INMA has offices in Antwerp, New Delhi, San Salvador, and São Paulo.
 
 
INMA Awards 2015 First Place Recipients
 
Editor's Note: Group 1 below is regional/local publications under 300,000 print circulation or with an online audience of under 3 million unique visitors per month. Group 2 is regional/local publications over 300,000 print circulation or with an online audience of more than 3 million unique visitors per month and national/international publications of all sizes.
 
 
Category 1: Best Brand Awareness Campaign Across Platforms
 
Group 1
  • First Place: Gazeta do Povo, Curitiba, Brazil, “Political Citizenship”
  • Second Place: Ottawa Citizen, Canada, “Ottawa Citizen Trending Since 1845 Campaign”
  • Third Place: Correio, Salvador, Brazil, “Correio24horas Campaign”
Group 2
  • First Place: De Morgen, Brussels, Belgium, “A Renewed De Morgen: This Country Needs More Salmon”
  • Second Place: VG, Oslo, Norway, “The Magnus-Sweater: A Tribute to Chess World Champion, Magnus Carlsen”
  • Third Place: Montreal Gazette and Calgary Herald, Canada, “Montreal Gazette Calgary Herald Reimagined Launch Campaign”
Category 2: Best Public Relations or Community Service Campaign

Group 1
  • First Place: Gazeta do Povo, Curitiba, Brazil, “Political Citizenship”
  • Second Place: Gazeta do Povo, Curitiba, Brazil, “Read and Think Gazeta do Povo”
  • Third Place: The Daily Telegraph, Sydney, Australia, “Fair Go For the West Campaign”
Group 2
  • First Place: Radikal, Istanbul, Turkey, “Radikal #4Hours”
  • Second Place: The Times of India, New Delhi, India, “Rise Up”
  • Third Place: Dainik Jagran, New Delhi, India, “Can a Newspaper Save the City of Brass from Motherboards?”
Category 3: Best Use of an Event to Grow a News Brand

Group 1
  • First Place: Zero Hora, Porto Alegre, Brazil, “Estação ZH”
  • Second Place: The Daily Telegraph, Sydney, Australia, “Fair Go For The West Campaign”
  • Third Place: Metroland Media Group, Hamilton, Canada, “Ontario Entrepreneur Week (OEW) 2014”
Group 2
  • First Place: Gazeta Wyborcza, Warsaw, Poland, “Polish Your English”
  • Second Place: Singapore Press Holdings, Singapore, “See The Big Picture”
  • Third Place: Aftenposten, Oslo, Norway, “Urban Development Case”
Category 4: Best New Print Product
 
Group 1
  • First Place: The Desert Sun, Palm Springs, United States, “Thrive!”
  • Second Place: Landmark Magazine, Hong Kong, China, “Landmark Magazine”
  • Third Place: Milenio Diario, Mexico City, Mexico, “Milenio Magazines and Special Editions”
Group 2
  • First Place: Die Welt, Berlin, Germany, “Bilanz - The German Business Magazine”
  • Second Place: Aftenposten, Oslo, Norway, “Aftenposten History - Market Leader from the First Issue”
  • Third Place: The Atlanta Journal-Constitution, United States, “Living Intown Magazine”
Category 5: Best New Mobile App or Mobile Web Site
 
Group 1
  • First Place: O Popular, Goiânia, Brazil, “Expresso - O Popular”
  • Second Place: Die Welt, Berlin, Germany, “Kompakt”
  • Third Place: Austin American-Statesman, United States, “Austin360 App”
Group 2
  • First Place: The New York Times, United States, “NYT Now”
  • Second Place: Los Angeles Times, United States, “Responsive Web Redesign”
  • Third Place: VG, Oslo, Norway, “The Magnus-Sweater: A Tribute to Chess World Champion, Magnus Carlsen”
Category 6: Best New Mobile Service
 
Group 1
  • First Place: La Presse, Montréal, Canada, “La Presse+ Digital Edition “Hors-séries' Section”
  • Second Place: Diário do Pará, Belém, Brazil, “Interactive Journal in Cup”
Group 2
  • First Place: The New York Times, United States, "NYT Now"
  • Second Place: The New York Times, United States, “The NYT Now Morning Briefing”
  • Third Place: Omni, Stockholm, Sweden, “Omni”
Category 7: Launch of a Brand or Product to Create a New Audience Segment
 
Group 1
  • First Place: Le Soir, Brussels, Belgium, “Le Soir's Fabulous Garden”
  • Second Place: El Nuevo Día, San Juan, Puerto Rico, “Audience Profile”
  • Third Place: Diário do Pará, Belém, Brazil, “Tudoaquitem”
Group 2
  • First Place: Lajkat.se, Stockholm, Sweden, “Lajkat.se”
  • Second Place: VG, Oslo, Norway, “VG: Linear TV Channel Launch”
  • Third Place: Hürriyet, Istanbul, Turkey, “Hurriyet.com.tr”
Category 8: Best Idea to Encourage Print Readership or Engagement
 
Group 1
  • First Place: The Gympie Times, Australia, “The Gympie Times”
  • Second Place: Diário do Pará, Belém, Brazil, “Passport Belem: 100 Things to Do in Here”
  • Third Place: Vanguardia, Saltillo, Mexico, “Leer Mata”
Group 2
  • First Place: Dainik Jagran, New Delhi, India, “A Newspaper Acts as a Catalyst to Transform the World’s Largest Democracy to the World’s Best Democracy”
  • Second Place: The Daily Telegraph, Herald Sun, The Advertiser, The Courier-Mail, Australia, “Sir David Attenborough Essential Collection”
  • Third Place: South China Morning Post, Hong Kong, China, “Occupy Central Coverage”
Category 9: Best Idea to Grow Digital Audience or Engagement
 
Group 1
  • First Place: Berliner Morgenpost, Germany, “Berliner Morgenpost Interactive Team Portfolio”
  • Second Place: Austin American-Statesman, United States, “Personalize Emails for Better Digital Engagement with Subscribers”
  • Third Place: Traveller.com.au, Sydney, Australia, “The Travel Bug Competition”
Group 2
  • First Place: VG, Oslo, Norway, “The Magnus-Sweater: A Tribute to Chess World Champion, Magnus Carlsen”
  • Second Place: Hürriyet, Istanbul, Turkey, “Hurriyet.com.tr”
  • Third Place: Radikal, Istanbul, Turkey, “Radikal #4Hours”
Category 10: Best Use of Social Media
 
Group 1
  • First Place: El Colombiano, Medellín, Colombia, “Twittercrónica”
  • Second Place: Sunshine Coast Daily, Maroochydore, Australia, “Sunshine Coast Daily: Connecting the Coast”
  • Third Place: 7DAYS, Dubai, United Arab Emirates, “7DAYS Football Fever”
Group 2
  • First Place: Radikal, Istanbul, Turkey, “Radikal #4Hours”
  • Second Place: VG, Oslo, Norway, “The Magnus-Sweater: A Tribute to Chess World Champion, Magnus Carlsen”
  • Third Place: The New York Times, United States, “United States of Thanksgiving”
Category 11: Best Idea to Grow Subscription Sales
 
Group 1
  • First Place: MLive Media Group/ ACS-MI, Grand Rapids, United States, “My Michigan Membership Program”
  • Second Place: The New Paper, Singapore, “The New Paper Big Walk 2014”
  • Third Place: El Diario de Hoy, San Salvador, El Salvador, “EDH Pack”
Group 2
  • First Place: The Globe and Mail, Toronto, Canada, “Investor Tools Flash Sale”
  • Second Place: Aftonbladet, Stockholm, Sweden, “Aftonbladet Plus: Historic Campaign for a Leading Freemium Service”
  • Third Place: Dainik Bhaskar, Bhopal, India, “MiE- Magazine in Education”
Category 12: Best Idea to Grow Single-Copy Sales
 
Group 1
  • First Place: APN Australian Regional Media, Brisbane, Australia, “APN ARM Dinosaurs Collector Cards”
  • Second Place: APN Australian Regional Media, Brisbane, Australia, “APN ARM Free Seeds Giveaway”
  • Third Place: Diario Panorama, Maracaibo, Venezuela, “100 Triunfadores - Edición Aniversario 100 Años”
Group 2
  • First Place: Irish Independent, Dublin, Ireland, “Provincial Rugby Sponsorship”
  • Second Place: Bild, Berlin, Germany, “Inkjet: Individualization of 2.4 million Bild Newspapers Per Day”
  • Third Place: VG, Oslo, Norway, “Win Through VG”
Category 13: Best Idea to Grow Advertising Sales or Retain Advertising Clients

Group 1
  • First Place: The Oklahoman, Oklahoma City, United States, “The Oklahoman Small Business VIP Sales Event”
  • Second Place: Fairfax Regional and Community Newspapers, New Zealand, “AdPlan National Frequency Plan Initiative”
  • Third Place: The Post-Crescent, Appleton, United States, “State of Opportunity”
Group 2
  • First Place: South China Morning Post, Hong Kong, China, “APAC Innovation Summit 2014”
  • Second Place: VG, Oslo, Norway, “Win Through VG”
  • Third Place: APN ARM Group of Newspapers, Australia, “APN ARM Bundles”
Category 14: Best Marketing Solution for an Advertising Client
 
Group 1
  • First Place: The Advertiser /Sunday Mail, Adelaide, Australia, “Clipsal 500 Adelaide”
  • Second Place: Diário do Pará, Belém, Brazil, “Interactive Journal in Cup”
  • Third Place: The Hamilton Spectator, Hamilton, Canada, “Legal Matters”
Group 2
  • First Place: The Times of India, Bennett Coleman & Company, Mumbai, India, “Lavasa Women's Drive”
  • Second Place: Bild / Bild.de / 1414 Reader Reporter, Berlin, Germany, “1414: Germany's First Photo and Video Community Introduces Branded Missions”
  • Third Place: Gazeta Wyborcza, Warsaw, Poland, “Open Your City”
Category 15: Best Idea or Innovation to Create New Profit Centers
 
Group 1
  • First Place: El Colombiano, Medellín, Colombia, “ECOlab”
  • Second Place: The Day and Day.com, New London, United States, “Revenue Diversification: Expanded Marketing Division Develops Commercial Content”
  • Third Place: Winnipeg Free Press, Canada, “City Beautiful”
Group 2
  • First Place: Hindustan Times, New Delhi, India, “One India”
  • Second Place: The New York Times, United States, “Paid Posts”
  • Third Place: GFR Media (El Nuevo Día, Primera Hora and Índice), Guaynabo, Puerto Rico, “BrandShare”
 
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