360* Campaign Print and Digital
2017 Finalist

360* Campaign Print and Digital

Schibsted

Oslo, Norway

Category Print Readership or Engagement

Overview of this campaign

In a time where it is more important than ever to have trustworthy news sources, we decided that our largest sales campaign should shift its focus, moving away from free news provision towards inspiring more readers to pay for quality news. 

To stand out from the crowd of a myriad offers and to show what you get as a subscriber, we had to find good ambassador: people you could trust. 

The concept, combining our sales force and marketing power, trying a full-scale offer and working towards a common objective for all Schibsted’s subscription newspapers. - gave remarkable results.


Results for this campaign

Our sales charts expandanded with almost 40 000 new, paying subscribers. With such tremendous growth in digital sign-ups, we achieved the goal of 100 000 digital subscribers for the year, and we got more print subscribers than in any other previous sales and marketing campaign. Moreover, 40% chose the weekend or complete package, with the paper delivered every day! And as a result the readers now have new reasons to subscribe; someone theu can rely on to bring them real news.


Contact

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