Home Property Magazine Kwa-Zulu natal
2017 Finalist

Home Property Magazine Kwa-Zulu natal

Independent Media

Cape Town, South Africa

Category New Print Product

Media associated with this campaign

Overview of this campaign

  • To regain the property advertising market in the area from a national competitor who had lured our clients into their product through a very low priced supplement.
  • Provide a single high quality product to the Estate Agents
  • Although this is a high quality product we had to provide it to the market at affordable rates.
  • Include lifestyle content upfront to build audience
  • Lifestyle content to attract retail advertising at premium rates to secure affordable rates for Property advertising.
  • Extend the shelflife of product beyond the Sunday newspaper publication through additional distribution 
  • Limited marketing budget a challenge as only marketing through Independent print publications and newspaper posters was available.
  • Taking the above into consideration we needed ensure profitabilty of product as soon as possible after launch.

 


Results for this campaign

  • Sunday Tribune HOME embraced by the Estate Agents and property developers.
  • Within a six week period captured over 90% of the Property advertising market in the Kwa-Zulu Natal area.
  • Is now the premium property advertising product in the area and visitors to show houses regularly arrive with a copy in hand.
  • The number of pages have grown from 80 tabloid newsprint pages to 144 glossy A4 pages each week.
  • Revenues have increased by over 100%
  • Attracting other advertisers to our audience e.g. Motor dealers and lifestyle clients due to high quality offered
  • Interest shown in other three major South African cities for similar publications.
  • This glossy print magazine is holding its own against the Property portals and estate Agent websites.
  • Stabilised circulation of Sunday Tribune the newspaper carrier

Contact

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