Overview of this campaign
Provides a new experience to read the printed replica on the digital plataforma.
Offers interactivity in a traditional media, including video, photo gallery and puzzles;
reduces delivery and print costs.
Builds customer loyalty to the brand and its products.
Focused in the digital conservative niche but provides great experience to the traditional print reader as well.
Results for this campaign
1.388 acquisitions in one month, 65% of migration of former base and 35% of new subscribers.
Conversion of 8,81% of exploration mailing.
Over 80% of the sales on e-commerce in just 5 days.