Social media use empowers readers, connects to newsroom and marketing
Austin American-Statesman embraces the opportunities provided by social media by using Twitter and Facebook as extensions of the newsroom and marketing department.
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22 August 2010 | Robert Quigley |
Ideas Magazine
Views: 235,
Favourites: 0,
Comments: 0,
Length: 472 words
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Editorial series uses live blogging, experts to draw in public
The Hamilton Spectator highlights problems with Canada’s children’s mental health services, bringing in experts to educate public on startling statistics.
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12 August 2010 | Diana MacKay |
Ideas Magazine
Views: 125,
Favourites: 0,
Comments: 0,
Length: 499 words
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Making the most of multiple screens: ITV’s approach
Ben McOwen Wilson, director of online at UK mainstream broadcaster ITV, discussed ITV’s approach to digital platforms in a multi-screen viewing world. The online arm of a broadcaster has to strike ...
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9 June 2010 |
Reports:
World Telemedia 360 Conference | St. Julian's, Malta
Views: 200,
Favourites: 0,
Comments: 0,
Length: 622 words
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Haiti backdrop for how to tap into community’s wisdom to tell stories
The family-owned U.S. newspaper Wenatchee World takes its community reporting to Haiti, following a local medical team’s work with earthquake victims.
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19 May 2010 | Rufus Woods |
Ideas Magazine
Views: 536,
Favourites: 0,
Comments: 0,
Length: 547 words
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There is no future with free
The Record moves to a paid online subscription model for local content, bringing in new revenue stream, upsetting a few customers yet setting the foundation for a sustainable future.
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25 April 2010 | Roger Coover |
Ideas Magazine
Views: 542,
Favourites: 0,
Comments: 0,
Length: 499 words
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ePaper reaches out to overseas audience
The Manila Bulletin reaches Filipino workers living abroad and those less Internet-savvy through its new web-based e-edition.
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8 April 2010 | Emilio C. Yap III |
Ideas Magazine
Views: 607,
Favourites: 1,
Comments: 0,
Length: 403 words
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How social media has transformed the communications landscape
Arianna Huffington, co-founder and editor-in-chief of The Huffington Post, introduced her thoughts about the power of digital media and how to appeal to a Web audience as newspaper circulation goes down ...
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15 March 2010 |
Reports:
American Association of Advertising Agencies (4 A’s) Transformation 2010 | San Francisco, United States
Views: 520,
Favourites: 0,
Comments: 0,
Length: 609 words
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Obama inauguration provides social media opportunity
New York Times' Facebook campaign grows web site users, raises awareness of multi-media capabilities, and increases its fan base.
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23 February 2010 | Murray Gaylord |
Ideas Magazine
Views: 491,
Favourites: 0,
Comments: 0,
Length: 708 words
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Relaunched web site campaign increases traffic 45% year-over-year
The Gazette realises launching a web site campaign requires two campaigns: one for print, one for the web.
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22 February 2010 | Bernard Asselin |
Ideas Magazine
Views: 505,
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Comments: 0,
Length: 541 words
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Reader panel contributes to strategy, everyday decisions
The Dominion Post’s online reader panel keeps newspaper connected to its readers, bringing in their opinions as part of the long- and short-term decision-making process
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15 February 2010 | Paul Williams |
Ideas Magazine
Views: 636,
Favourites: 0,
Comments: 0,
Length: 503 words
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