SMS partnership brings in new advertisers
MiD DAY collaborates with SMS company to bring in new advertising revenue, controlling costs, and attracting 200,000 subscribers.
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4 August 2010 | Nirvan Biswas |
Ideas Magazine
Views: 183,
Favourites: 0,
Comments: 0,
Length: 417 words
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Barcodes aim for new dimension with readers, advertisers
ScanLife application gives the Edmonton Journal a new high-tech way to gain market share with advertisers and reach its ever-evolving readership any time, anywhere.
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7 July 2010 | Sandra Marocco |
Ideas Magazine
Views: 278,
Favourites: 0,
Comments: 0,
Length: 513 words
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Mobile paid subscription model can work
The Wall Street Journal’s Mobile Reader launch creates framework for keeping readers engaged while bringing in new revenue.
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5 July 2010 | Adrian Skinner |
Ideas Magazine
Views: 318,
Favourites: 2,
Comments: 0,
Length: 477 words
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Is mobile media ready for primetime? Asia thinks so
Greg Kahn, executive vice president of business development for Optimedia International, led a panel discussion about Asia’s quicker adoption of mobile media technology and ad spending than the ...
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22 June 2010 |
Reports:
ARF Audience Measurement Conference | New York, United States
Views: 233,
Favourites: 0,
Comments: 0,
Length: 296 words
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Wireless devices: the panacea for print media digital revenues?
INMA Board member Mark Challinor drew on recent presentations at the INMA tablet seminar in Oxford to address the question of wireless devices. Today it’s not just about print versus digital. Newspapers ...
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9 June 2010 |
Reports:
World Telemedia 360 Conference | St. Julian's, Malta
Views: 340,
Favourites: 0,
Comments: 0,
Length: 657 words
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Apps versus mobile web: what’s best?
Tom Horsey of Froggie Mobile Solutions Group in Madrid addressed a key question newsmedia companies face with the emergence of the iPad: Should we develop an app or optimise the mobile web experience ...
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9 June 2010 |
Reports:
World Telemedia 360 Conference | St. Julian's, Malta
Views: 228,
Favourites: 0,
Comments: 0,
Length: 224 words
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Using mobile for outdoor events
Going to an event is an experience and, in this day and age of social networking and tweeting one’s every move, experience is all. So how can stadia, event venues and sponsoring companies such as ...
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9 June 2010 |
Reports:
World Telemedia 360 Conference | St. Julian's, Malta
Views: 213,
Favourites: 0,
Comments: 0,
Length: 1391 words
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Men are from Mars, women aren’t from Planet Mobile!
World Telemedia 360’s editorial director Paul Skeldon delved into the different ways men and women use their mobile connections. According to the sixth Digital Media Index (ODMI) from network operator ...
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9 June 2010 |
Reports:
World Telemedia 360 Conference | St. Julian's, Malta
Views: 232,
Favourites: 0,
Comments: 0,
Length: 378 words
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Charity begins at home – or on mobile
A segment on the synergy between charity opportunities and mobile featured presentations by Keith Brown, managing director and co-founder of Paythru, Andrew Darling, mobile consultant with West Pier Media, ...
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9 June 2010 |
Reports:
World Telemedia 360 Conference | St. Julian's, Malta
Views: 187,
Favourites: 0,
Comments: 0,
Length: 362 words
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New revenue growth strategies for the mobile value-added services industry
Anuj Khanna, CEO of Wireless Expertise Consulting, outlined some growth and profit opportunities with mobile network operators. The mobile value-added services industry was built on the premise that the ...
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9 June 2010 |
Reports:
World Telemedia 360 Conference | St. Julian's, Malta
Views: 174,
Favourites: 0,
Comments: 0,
Length: 486 words
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