E-mail coupon deals are a win-win for advertisers, readers
The Commercial Appeal picks up on the popularity of e-mail deals like Groupon and Social Living, giving advertisers a new venue and generating online revenues.
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2 September 2010 | Paul Jewell |
Ideas Magazine
Views: 158,
Favourites: 0,
Comments: 0,
Length: 527 words
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Helsingin Sanomat: What a Free Web Site and Paid-For Digital Edition Has Yielded
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31 August 2010 | Minna Imponen | Speeches Archive
Views: 20,
Favourites: 0,
Comments: 0,
Length: 0 words
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Community-minded game brings publicity for newspaper, local charities
Democrat and Chronicle’s “Picture the Impossible” campaign uses online games, community challenges, newspaper puzzles to bring in revenue for local charities, teach local history.
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24 August 2010 | Traci Bauer |
Ideas Magazine
Views: 128,
Favourites: 0,
Comments: 1,
Length: 506 words
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Social media use empowers readers, connects to newsroom and marketing
Austin American-Statesman embraces the opportunities provided by social media by using Twitter and Facebook as extensions of the newsroom and marketing department.
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22 August 2010 | Robert Quigley |
Ideas Magazine
Views: 235,
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Comments: 0,
Length: 472 words
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Editorial series uses live blogging, experts to draw in public
The Hamilton Spectator highlights problems with Canada’s children’s mental health services, bringing in experts to educate public on startling statistics.
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12 August 2010 | Diana MacKay |
Ideas Magazine
Views: 125,
Favourites: 0,
Comments: 0,
Length: 499 words
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Health, fitness challenge increases online traffic, revenue
The Calgary Herald’s “Herald Health Club” brings in C$270,000 in print/online revenue, increases section size, advertising, and brings the community together.
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30 July 2010 | Siobhan Vinish |
Ideas Magazine
Views: 270,
Favourites: 0,
Comments: 0,
Length: 607 words
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KISS, George Bush help sell newspapers
The StarPhoenix’s “Beat the Box Office” campaign helps keep subscribers, gathers e-mail addresses for database, and fosters e-mail advertising relationship.
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21 July 2010 | Brad Lawlor |
Ideas Magazine
Views: 247,
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Comments: 0,
Length: 479 words
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Advertisers inspire, benefit from Christmas campaign
Townsville Bulletin draws in small advertisers with a prize to give and consumers looking for something to give or use during the Christmas season.
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15 July 2010 | Tara Furnell |
Ideas Magazine
Views: 214,
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Comments: 1,
Length: 544 words
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Recession makes coupons cool again
CNHI Coupon City programme successfully targets new advertisers, bringing in more than US$100,000 in new revenue annually.
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29 June 2010 | Pete Van Baalen |
Ideas Magazine
Views: 327,
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Comments: 0,
Length: 425 words
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World Cup fever takes hold in Montreal
The Gazette involves its readers in the excitement of the World Cup on many levels, from a sticker album contest to “superfan” blogs on a dedicated World Cup web site.
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21 June 2010 | Bernard Asselin |
Ideas Magazine
Views: 229,
Favourites: 1,
Comments: 0,
Length: 466 words
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