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Contest offers proof that job section gets people hired
The Cape Times uses employment contest to show the influence of its Career Times supplement.
Section’s integrated approach increases online sales
Real estate agents spurred an integrated approach for The Sydney Morning Herald’s Domain section, spawning a new “launch” to sell its print and online strengths, growing online sales by 15% and increasing market share.
Bringing family values to classified advertising
Instead of using gimmicks, which is traditional in the Brazil market, Gazeta do Povo uses a “family” to represent its classified ads, increasing sales by almost 20%.
71 ways to build up your newspaper
Promoting unique content, indexing, surveying readers, guaranteeing advertising results — some advice for publishers is timeless.
HR works brand campaign
CATS Classified Revamp
Homecenter
We’ve got the numbers, so you’ll get the numbers (property section)
"It's where the action is" classified campaign
 
CATS classified advertising “Rev Up”

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