Study Tour

INMA study tours are considered the best in the news media industry. Sign up for the May 18-19 Media Disruption Study Tour and learn why this is one of the hottest tickets today.

Study Tour of New York’s Leading Media Innovators
Sold Out

The INMA Media Innovator Study Tour of New York is sold out as of March 14, 2017. If you want to be put on a waiting list, contact Katy Schaff.


A fast-paced, two-day Study Tour of New York’s Leading Media Innovators will cover the key questions facing every media company today:

• How do we efficiently develop more and better content?

• How do we build audience and deepen engagement?

• How do build advertising and audience revenues?

In a combination of visits with technology leaders, legacy media and native digital publishers, we will explore:


How new technology makes it possible to create, acquire and share content.

Audience Building

How to use data and analytics to broaden audience and engage visitors.

Video, Video, Video

It’s the Next Big Thing in digital publishing - and digital advertising.

Programmatic Advertising

The art and science of audience segmentation and programmatic advertising.

Native Advertising

What works? What are the best practices?

Audience Revenue

What models are best? Who is succeeding? How do you implement them?

The companies scheduled to present to the group include Conde Nast, Facebook, NBC Universal and Hearst. And the roster is growing.

Alan Mutter

The tour will be guided by Alan D. Mutter, an internationally known consultant and faculty member of the Graduate School of Journalism at the University of California at Berkeley.

The study tour will sell out with the first 30 registrants. Registrations are on a first-come, first-served basis, so register early.

Ready to attend the conference?Register Now!