Study Tours

INMA study tours are considered the best in the news media industry. Sign up for the May 18-19 Media Disruption Study Tour and learn why this is one of the hottest tickets today.

Study Tours of New York’s Leading Media Innovators

Owing to the growing popularity of INMA Study Tours, we are offering two separate itineraries on May 18-19 to visit New York’s leading media innovators. Both of the fast-paced tours will cover the key questions facing every media company today:


• How do we efficiently develop more and better content?


• How do we build audience and deepen engagement?


• How do build advertising and audience revenues?


The Red Tour will concentrate on how legacy media companies are mastering innovation. The Blue Tour will focus on new ways to enhance digital content, build audience across diverse digital platforms, and generate revenues from audiences and advertisers. Please note: It is not possible to switch tours between the first and second day.


In a combination of visits with technology and media leaders, both tours will explore:


New Content Pathways


How new technology makes it possible to create, acquire and share content.


Audience Building


How to use data and analytics to broaden audience and engage visitors.


Programmatic Advertising


The art and science of audience segmentation and programmatic advertising.


Data + Advertising


The art and science of audience segmentation and programmatic advertising.


Native Advertising


What works? What are the best practices?


Audience Revenue


What models are best? Who is succeeding? How do you implement them?


Some of the companies scheduled to present to the tours include Advance Digital Media, Bloomberg, Conde Nast, Dow Jones, Facebook, Google, Hearst, NBC Universal, New York Times and Reuters.




Alan Mutter

The Blue Tour will be guided by Alan D. Mutter, an internationally known consultant and faculty member of the Graduate School of Journalism at the University of California at Berkeley.


Robert Whitehead

The Red Tour will be conducted by Robert Whitehead, a former top executive at Fairfax Media, long-time INMA director and self-styled “Disruptionist.”




Ready to attend the conference?Register Now!