The INMA World Congress is officially Sunday-Wednesday, May 21-23. Extend your opportunity to get the most out of your time in New York by registering for a pre-Congress study tour of New York media companies — both legacy and digital.

Thursday, May 18

Media Innovation Study Tours

Two fast-paced, two-day study tours of New York's leading media innovators will cover the key questions facing every media company today:

  • How do we efficiently develop more and better content?
  • How do we build audience and deepen engagement?
  • How do we build advertising and audience revenues?

Study tour leaders:

One tour will be led by Silicon Valley's Alan Mutter, an international consultant who teaches at the University of California at Berkeley. The other tour will be conducted by Robert Whitehead, a former Fairfax Media executive and self-styled “disruptionist.”

Alan Mutter Alan Mutter
Tapit Partners, University of California - Berkeley LinkedIn@newsosaur

Robert Whitehead Robert Whitehead
Disruptionist, McPherson Media LinkedIn@robertwhitehead

Both tours will begin and end:
Westin Hotel Times Square Lobby
220 West 43rd Street
New York, New York 10036
Map and Directions

Note: It is not possible to switch between one tour and the other.

8:30 a.m. - 6:30 p.m.

The Red Tour: How Legacy Media Are Mastering Innovation
Using data and analytics to build audience engagement.

The state of art (and science) of programmatic advertising.

Best practices for generating audience revenues.

Page Fair
How to address the global growth in ad blocking.

Condé Nast/Advance
Building audience loyalty for major global magazines.

World Trade Center
Bonus: After the Condé Nast/Advance visit, end Day 1 with a trip to the Observatory atop the World Trade Center.

The Blue Tour: New Avenues for Content, Audience and Revenues

New York Times
The Gray Lady's aggressive pivot to digital.

How data is unlocking new readership and sales.

Analytics to develop content and audience.

Audience-building techniques and ad insights.

An emerging native-advertising network.

Friday, May 19

8:30 a.m. - 6:30 p.m.

The Red Tour: How Legacy Media Are Mastering Innovation (Day 2)

New technologies and tools to automate content production.

The latest content, partnership and ad opportunities.

NBC Universal
A legacy TV broadcaster's approach to digital video.

Global publisher capitalizing on native advertising.

The Blue Tour: New Avenues for Content, Audience and Revenues (Day 2)

Dow Jones
Inside its multi-platform mobile strategy.

Leveraging data to boost ad sales and CPMs.

WNYC Studios
A traditional broadcaster dives into podcasting.

Pro Publica
Turning data journalism into a profit center.

Creating, sharing and monetising content.

Saturday, May 20

9:00 a.m. - 1:00 p.m.

INMA International Board of Directors Meeting

Westin Hotel Times Square

The semi-annual meeting of the INMA Board of Directors will take place at the Westin Hotel Times Square.

6:30 p.m. - 8:00 p.m.

President's Reception

Plunge Rooftop Bar, Gansevoort Hotel Meatpacking District, 18 9th Avenue

Supported by OwnLocal

A private, invitation-only reception for INMA Board members and guests will be held at The Plunge Rooftop Bar at the Gansevoort Hotel in the Meatpacking Distrrict.

OwnLocal logo

Sunday, May 21

8:00 a.m. - 5:00 p.m.

Registration Desk

TimesCenter Lobby

World Congress attendees may register, pick up their badge and registration materials, and network with peers.

9:00 a.m. - 12:30 p.m.

Brainsnack Seminar


Celebrate international case studies in growing audience, engagement, revenue, and brand in this rapid-fire, high-energy, and fun pre-World Congress seminar that INMA calls “Brainsnacks.” These are 7-minute, to-the-point presentations with no more than 15 slides. The seminar represents a potpourri of ideas from INMA members worldwide - punctuated by two keynotes.

>> Theme: Revenue Diversification

Establishing a Gamification Platform Fully Integrated In a Regional News Service

Gerold Riedmann Gerold Riedmann
CEO, Russmedia Digital, Austria LinkedIn@GeroldRiedmann

What Scale Buys in New Zealand: ISP, Social Network, Payment Platform

Sinead Boucher Sinead Boucher
Group Executive Editor, Fairfax Media, New Zealand LinkedIn@sineadboucher

Revenue Diversification: Studio, Seminars, and More

Marcelo Benez Marcelo Benez
Chief Commercial Officer, Folha de S.Paulo, Brazil LinkedIn

>> Theme: Online Video

Keynote: How to Break the Internet with Videos by Mobiles and For Mobile Devices

Yusuf Omar Yusuf Omar
Senior Social Reporter, CNN Digital LinkedIn@YusufOmarSA

>> Storytelling in Virtual Reality, Live and On-Demand

Russell Torres Russell Torres
Vice President, Digital Video and Strategy, USA Today Network, United States LinkedIn@russtorresnyc

El País' 360 Lab

David Alandete David Alandete
Managing Editor, El País, Spain LinkedIn@alandete

Don't Look Away: 16 Days of Activism

Vasantha Angamuthu Vasantha Angamuthu
Chief Strategy Officer, Independent Media, South Africa LinkedIn@vasantha68

>> Theme: Data and Engagement

Moving From Engagement to Monetisation: Which Data Points Count

Nicki Purcell Nicki Purcell
Chief Digital Officer, Dallas Morning News, United States LinkedIn@nickipurcell1

What Star TV Does with Predictive Analytics

Arunabh Das Sharma Arunabh Das Sharma
CEO, Sagacito Technologies, India LinkedIn@adassharma

>> Theme: Platforms and Distributed Content

Keynote: An Update on Distributed Content Strategies

Grzegorz Piechota Grzegorz Piechota
Author, Evaluating Distributed Content in the News Media Ecosystem (INMA, 2016) LinkedIn@g_piechota

Nordic Traffic Cooperation Initiative and the Need to Create Your Own Traffic Ecosystem

Thomas Peterssohn Thomas Peterssohn
CEO, HSS Media, Finland LinkedIn@peterssohn

>> Theme: Potpourri

The Surprising Re-Branding of the Atlanta Journal-Constitution

Rob Yarin Rob Yarin
Vice President, Content Strategy and Research at Cox Media Group, United States LinkedIn @robyarin

Weekend Super Edition: Moving from 7-Day Publishing to 6 Days

Sidney Zamel Sidney Zamel
Marketing and Sales Director, RBS, Brazil LinkedIn@sidzam

10:30 a.m. - 12:30 p.m.

Google News Lab Masterclass for INMA

Google, 76 9th Avenue, New York

This session will focus on how technology can empower journalism, and equip you with practical tips and techniques to help you get more from using Google. Google executives will point to data journalism tools which can help you research and visualise story ideas, and explore how Google Trends can enhance your political, sports or general news coverage. From a breaking news situation to a feature-length article, learn how Google Maps and Earth images can complement your social media posts or add a visual element to your print and online articles. We will also address developments in virtual reality journalism and how 360-degree video can bring your story to life. Finally, we will explore how technology can help make the world safer — from mitigating digital attacks on news organisations, to safeguarding free speech and thwarting online censorship. Only INMA World Congress delegates who have registered in advance for the Masterclass are eligible to attend.

Google logo
12:30 p.m. - 1:00 p.m.

INMA Annual Business Meeting


Hear an update on INMA activities and elect officers and directors at this members-only meeting held once a year.

6:30 p.m. - 9:00 p.m.

Welcome Reception at Museum of Modern Art (MoMA)

11 West 53rd Street (between Fifth and Sixth Avenues)

Supported by Facebook

In an extraordinary opening cocktail reception, INMA World Congress attendees will experience exclusive access to the Museum of Modern Art (MoMA). Spaces opened exclusive to INMA include the Agnes Gund Garden Lobby, the Abby Aldrich Sculpture Garden and Gallery, as well as the Louise Lawler or Contemporary Collection. Meet media peers from around the world while experiencing a museum billed as a place that fuels creativity, ignites minds, and provides inspiration. Galleries open to INMA feature works by Van Gogh, Picasso, Cezanne, Gauguin, Monet, Matisse, Dali, and more. The MoMA is an 18-minute walk from the Westin Hotel.

Facebook logo

Monday, May 22

8:00 a.m. - 6:30 p.m.

Registration Desk

TimesCenter Lobby

Pick up registration materials and get guidance from the INMA team on what to do, where to go, and maybe how to get more involved with INMA.

8:00 a.m. - 9:00 a.m.

Welcome Coffee at Networking Lounge

INMA has selected 15 companies that best reflect World Congress programming to demonstrate their services to you in a relaxed interactive environment. Register early and join us for coffee and peer connections.

9:00 a.m.

Opening Ceremony of the INMA World Congress

Disruptive forces continue to pound the media business model, as a game of “musical chairs” plays out across an international landscape: winners, losers. How to fight back on one track while simultaneously optimising the audience engagement and revenue development on a day-to-day business? In this opening ceremony, INMA aims to put the challenge in context while introducing the World Congress.

Mark Challinor Mark Challinor
President, International News Media Association (INMA) LinkedIn@challinor

Juan Señor World Congress Moderator: Juan Señor
Partner, Innovation Media, LondonLinkedIn@JuanSenor

9:30 a.m.

The Third Wave of Digital Disruption and a Recipe to Fight It

Having studied disruption patterns across industries, from unbundling to disintermediation, there is an emerging new wave of technology-enabled disruption: decoupling. Digital disruptors decouple, or break links between consumer activities, that have traditionally been offered together like viewing content and advertising. At a time when users are disrupting publishers' advertising revenue models with ad blockers, or increasingly accessing news on social media, the new theory provides a lens to understand the hidden patterns of these shifts, predict future disruptions, and defend the publishers' business. For the boldest publishers, this presentation is a recipe how to disrupt others.

Thales Teixeira Thales Teixeira
Professor, Harvard Business School, and Author, The Economics of AttentionLinkedIn@thaleshbs

10:15 a.m.

Where the Signals Point News Media Next

If ever there was a legacy company that could be disrupted, it’s the 105-year-old IBM. Yet despite decades of constant change and disruptions, IBM today is at the forefront of artificial intelligence (AI). How did they develop ways of evaluating new ideas, look ahead, not be surprised by change, and yet get work done day by day? In this presentation by a noted futurist and best-selling author, learn how media companies specifically can plan around the rise of AI, machine learning, bots, and the Internet of Things.

amy webb Amy Webb
Futurist, and Author, The Signals Are Talking: Why Today’s Fringe Is Tomorrow’s MainstreamLinkedIn@amywebb

11:00 a.m.

Networking Lounge Break

Visit with 15+ solution providers to the news media industry in an informal lounge atmosphere punctuated by coffee, tea, snacks, and a book signing by Amy Webb, author of the new book, The Signals Are Talking: Why Today's Fringe Is Tomorrow's Mainstream (first 200 in line get a free book).

11:45 a.m.

Big Data, AI, and the Strategic Priorities for Media

With media companies adopting data analytics as part of their technology, marketing, and content infrastructures, the question becomes how one can define success amid a firehose that is an investment in time, money, and culture. In this session, learn what leading media companies are doing at different speeds of their data journey — and how to evaluate the opportunities becoming more affordable and digestible.

Reg Chua Reg Chua
Executive Editor, Editorial Operations, Data and Innovation, Reuters LinkedIn@reginaldchua

Gary Liu Gary Liu
CEO, South China Morning Post LinkedIn@garyliu

12:45 p.m.


Supported by CCI

Join INMA for lunch in the Networking Lounge where you can meet with peers and solution providers while re-charging devices.

CCI logo
2:00 p.m.

Optimising Digital Subscriptions For Your Audience and Ecosystem

Most media companies know that digital subscriptions are central to their business model — some today, some tomorrow. Yet the experiences of news brands in national markets differ from regional markets, as do markets flooded by free news sources. What best practices or market contexts allow the metered model to work vs. the freemium model? This session will include blunt talk about content economics’ Achilles Heel and how to work around it.

Tobias Henning Tobias Henning
General Manager Premium, Bild, Axel Springer LinkedIn

Siri Holstad Johannessen Siri Holstad Johannessen
Head of Sales and Marketing, Schibsted Norway LinkedIn

Suzi Watford Suzi Watford
Executive Vice President and Chief Marketing Officer, The Wall Street Journal LinkedIn@suziwatford

2:45 p.m.

Strategies Behind Revenue Diversification Away From the Core

Some companies are on acquisition binges. Some are incubating companies. Some are buying minority equity stakes. Some are developing businesses nearer to their media core, while others are developing businesses far away. In this session, learn the strategy behind diversification strategies at media companies (and pick up a few ideas on the assets themselves).

Mike Federle Mike Federle
President and Chief Operating Officer, Forbes Media LinkedIn@mike_federle

Michael Friedenberg Michael Friedenberg
CEO, IDG LinkedIn@mfriedenberg

Anthony Tan Anthony Tan
Deputy CEO, Singapore Press Holdings LinkedIn

3:30 p.m.

Networking Lounge Break

Renew acquaintances, meet new peers, even ask INMA for introductions. Re-caffeinate and pick up new ideas from companies providing outsourced solutions to all of the challenges presented during the World Congress.

4:15 p.m.

Facebook and the Fake News Phenomenon

As Facebook continues to embrace the responsibility it has as a platform for helping people connect to the content they care about, it's investing heavily to tackle the “fake news” epidemic. In this session, get an up-to-the-minute update on Facebook's efforts to help confront the problem — from algorithms to rating systems to credibility partners to media companies.

Patrick Walker Patrick Walker
Director of Media Partnerships, Facebook LinkedIn@nowherian

5:00 p.m.

Why Negativity Destroys the Media and How Constructive News Might Improve Journalism of Tomorrow

Conflicts, drama, crooks, and victims. That's news. This is our world. Or is it? This first international book on constructive news shows the consequences of media negativity. To people, to the media itself, to the public debate, to democracy. In this closing keynote, learn how a paradigm shift in news content has succeeded at the Danish Broadcasting Corporation by changing bad news habits and making journalism more meaningful. Constructive News is both a wake-up call to a media world struggling for a future and an inspirational handbook on the next mega-trend in journalism.

Ulrik Haagerup Ulrik Haagerup
Executive Director of News, Danish Broadcasting Corporation, and Author, Constructive NewsLinkedIn@ulrikhaagerup

5:45 p.m.

Takeaways of the Day

After a long day of sessions and interactions, close the day with some key takeaways from the keynotes and panels and a tee-up of Tuesday programming.

Juan Señor Juan Señor

6:00 p.m. - 7:00 p.m.

Cocktail Reception

Supported by PressReader

The Congress sessions are behind you for the day. A Broadway show or power dinner are a few hours ahead. Kick off the evening with a cocktail reception in the Networking Lounge before tackling the City That Never Sleeps (remember, sessions in the morning!).

PressReader logo

Tuesday, May 23

8:00 a.m. - 5:00 p.m.

Registration Desk

TimesCenter Lobby

Pick up registration materials and get guidance from the INMA team on what to do, where to go, and how to get more involved with INMA.

8:00 a.m. - 9:00 a.m.

Welcome Coffee at Networking Lounge

The best way to prepare for a full day of programming and an amazing Awards Dinner is with coffee, tea, and snacks in the relaxed atmosphere of the Networking Lounge.

9:00 a.m.

Welcome Back and Introductions

Pivot from a first day focused on strategy and audience to a second day aimed at advertising innovation and the indispensability of news brands.

Juan Señor Juan Señor

9:05 a.m.

A New Narrative for News Media Advertising: How We Failed and How We Can Still Win

The last decade has seen an unprecedented drop in news media advertising. That was partly caused by the emergence of new digital competition but also by an inherent inability to identify, respond, and execute any kind of suitable strategic response. In this presentation by a globally recognised brand expert, gain first-hand knowledge on what needs to be done to prevent the further decline in news media advertising.

Mark Ritson Mark Ritson
Professor, Melbourne Business School and Singapore Management UniversityLinkedIn@markritson

9:45 a.m.

What's Next for Native Advertising and How to Create Scale

Having moved beyond the toddler stage, native advertising is becoming an important piece of media company business models. Who are the “best practice” leaders in this space, how are they creating scale, and what is the role of advertisers in creating their own native for media companies?

Jacki Kelley Jacki Kelley
Chief Operating Officer, Bloomberg Media LinkedIn

Hayley Romer Hayley Romer
Vice President and Publisher, The Atlantic LinkedIn@hromer17

Nathalie Sajous Nathalie Sajous
Head of U.S. News and Publishing, Global Partnerships, Google LinkedIn

10:30 a.m.

Networking Lounge Break

Get your business cards ready as we wind down face time with our VIP solution providers and peers from around the world.

11:15 a.m.

Mobile and the News Brand: Plugging the Engagement-Revenue Hole

As news audiences shift to smartphones, media companies are employing new engagement tactics that fit the mobile ecosystem — and finding new ways to monetise those eyeballs. In this session, learn the latest in mobile engagement and monetisation by the top media companies and practical steps to consider in the year ahead.

David Ho David Ho
Vice President and Executive Editor, Digital Audience and News Innovation, Hearst Newspapers LinkedIn@davidho

Yusuf Omar Yusuf Omar
Senior Social Reporter, CNN Digital LinkedIn@YusufOmarSA

12:00 noon

The Early Hope for Virtual Reality

How media companies are creating storytelling tools for readers and advertisers through virtual reality (VR) is the focus of this session. What is realistic in 2017, and where will VR fit in a media company’s arsenal in the coming years? Learn from the first-movers.

Jarrod Dicker Jarrod Dicker
Head of Ad Product and Tech, The Washington Post LinkedIn@jarroddicker

Mia Tramz Mia Tramz
Managing Editor, Life VR (Time Inc.) LinkedIn@miatramz

12:45 p.m.


Supported by Chartbeat

With a sumptuous buffet lunch served up by a world-class caterer, this is the bon voyage to the Networking Lounge.

Chartbeat logo
2:00 p.m.

The New York Times and the Evolving Media Ecosystem: An Interview

Digital subscriptions. Innovation. Credibility vs. fake news. Managing the print transition. Global aspirations. No media company on the planet sits more central to the technology-driven changes of consumer and advertiser behaviour than The New York Times. Navigating those changes is the mandate of President and CEO Mark Thompson, who will address these and other strategic issues facing The New York Times and media companies worldwide in this exclusive INMA interview session.

Mark Thompson Mark Thompson
President and CEO, The New York Times Company    Bio

3:00 p.m.

Takeaways of the Day

Close the formal Congress programme day with some key takeaways from the keynotes and panels.

Juan Señor Juan Señor

3:15 p.m.

News Media Outlook: The Indispensability of News Brands

Media companies have under-invested in their own news brands for much of the past century. As fake news floods a borderless platform ecosystem, as governments and sports clubs and companies become their own reporters and editors, and as newspaper and magazine consumer perceptions are tied up more in (declining) print than in journalism, the need to promote the value of news brands is more vital than ever. This is not a simple marketing exercise; it could be the difference between life and death. In this closing session, INMA aims to tie together these trends and recommend a road map for companies and the broader news media industry.

Earl J. Wilkinson Earl J. Wilkinson
Executive Director and CEO, International News Media Association (INMA)LinkedIn@earljwilkinson

4:00 p.m.

Closing Ceremony: Congress Conclusions and What's Next for INMA

The INMA president will provide a cap on the 87th Annual INMA World Congress, as well as his two-year presidency. The new president of INMA – the general manager of one of Colombia's most respective news brands, El Espectador, will make remarks about the year ahead.

Mark Challinor Mark Challinor
Outgoing President, INMALinkedIn@challinor

Eduardo Garces Eduardo Garces
Incoming President, INMALinkedIn

4:15 p.m.

Congress Programme Concludes

7:00 p.m. - 11:00 p.m.

INMA Global Media Awards Dinner at Harvard Club

Harvard Club of New York City, 35 West 44th Street

The presentation of the 82nd Annual INMA Global Media Awards takes place in the exclusive confines of the Harvard Club of New York City — a warm and friendly venue and an oasis of calm in hectic midtown Manhattan. Join INMA for a cocktail reception, dinner, and an evening of awards in a grand setting. The Harvard Club is only a 10-minute walk from the World Congress hotel, the Westin at Times Square.

Evening hosted by:

Terri-Karelle Reid Terri-Karelle Reid
Brand Manager, The Gleaner Company, Jamaica LinkedIn@TerriKarelle

Wednesday, May 24

9:30 a.m.- 3:30 p.m.

Print Innovation Workshop

Innovation in print has reached a new high in some media companies where it is now pursued with the same frenetic energy and scientific rigor as digital. In this special one-day workshop, INMA will examine what's unfolding at the forefront of a dynamic new phase for print.

Among the objectives of the Print Innovation Workshop:

  • Promoting your products like a fast-moving consumer goods (FMCG) company.
  • Applying science to advertising and subscription pricing.
  • Using algorithms to manage your print ordering and distribution reform.
  • Using print to drive success in multi-media bundles.
  • Discovering the tools driving hard-core subscription growth and smarter cost implementation.
  • Unleashing the data geeks to improve customer service.
  • Going behind business development that moves the dial for shareholders.

This INMA Print Innovation Workshop is for senior executives and practitioners whose companies are locked in to transforming print into a must-have publishing platform of the future. Meet and learn from like-minded innovators. Learn how print radicals influence the internal agenda to ensure print innovation figures strongly in the corporate strategy. The workshop will include cases, interrogation, recommendations, and discussions. Plus, participants set the agenda for a hands-on session that will help create a blueprint of best practices for rigorous innovation in print.

Robert Whitehead Robert Whitehead
Workshop Moderator and Disruptionist, McPherson Media LinkedIn@robertwhitehead

Ready to attend the conference?Register Now!