The INMA World Congress is officially Sunday-Wednesday, May 21-23. Extend your opportunity to get the most out of your time in New York by registering for a pre-Congress study tour of New York media companies — both legacy and digital.
Two fast-paced, two-day study tours of New York's leading media innovators will cover the key questions facing every media company today:
Study tour leaders:
One tour will be led by Silicon Valley's Alan Mutter, an international consultant who teaches at the University of California at Berkeley. The other tour will be conducted by Robert Whitehead, a former Fairfax Media executive and self-styled “disruptionist.”
Both tours will begin and end:
Westin Hotel Times Square Lobby
220 West 43rd Street
New York, New York 10036
Map and Directions
Note: It is not possible to switch between one tour and the other.
Using data and analytics to build audience engagement.
The state of art (and science) of programmatic advertising.
Best practices for generating audience revenues.
How to address the global growth in ad blocking.
Building audience loyalty for major global magazines.
World Trade Center
Bonus: After the Condé Nast/Advance visit, end Day 1 with a trip to the Observatory atop the World Trade Center.
New York Times
The Gray Lady's aggressive pivot to digital.
How data is unlocking new readership and sales.
Analytics to develop content and audience.
Audience-building techniques and ad insights.
An emerging native-advertising network.
New technologies and tools to automate content production.
The latest content, partnership and ad opportunities.
A legacy TV broadcaster's approach to digital video.
Global publisher capitalizing on native advertising.
Inside its multi-platform mobile strategy.
Leveraging data to boost ad sales and CPMs.
A traditional broadcaster dives into podcasting.
Turning data journalism into a profit center.
Creating, sharing and monetising content.
Westin Hotel Times Square
The semi-annual meeting of the INMA Board of Directors will take place at the Westin Hotel Times Square.
Plunge Rooftop Bar, Gansevoort Hotel Meatpacking District, 18 9th Avenue
Supported by OwnLocal
A private, invitation-only reception for INMA Board members and guests will be held at The Plunge Rooftop Bar at the Gansevoort Hotel in the Meatpacking Distrrict.
World Congress attendees may register, pick up their badge and registration materials, and network with peers.
Celebrate international case studies in growing audience, engagement, revenue, and brand in this rapid-fire, high-energy, and fun pre-World Congress seminar that INMA calls “Brainsnacks.” These are 7-minute, to-the-point presentations with no more than 15 slides. The seminar represents a potpourri of ideas from INMA members worldwide - punctuated by two keynotes.
>> Theme: Revenue Diversification
Establishing a Gamification Platform Fully Integrated In a Regional News Service
What Scale Buys in New Zealand: ISP, Social Network, Payment Platform
Revenue Diversification: Studio, Seminars, and More
Chief Commercial Officer, Folha de S.Paulo, Brazil LinkedIn
>> Theme: Online Video
Keynote: How to Break the Internet with Videos by Mobiles and For Mobile Devices
>> Storytelling in Virtual Reality, Live and On-Demand
El País' 360 Lab
Don't Look Away: 16 Days of Activism
>> Theme: Data and Engagement
Moving From Engagement to Monetisation: Which Data Points Count
What Star TV Does with Predictive Analytics
>> Theme: Platforms and Distributed Content
Keynote: An Update on Distributed Content Strategies
Nordic Traffic Cooperation Initiative and the Need to Create Your Own Traffic Ecosystem
>> Theme: Potpourri
The Surprising Re-Branding of the Atlanta Journal-Constitution
Weekend Super Edition: Moving from 7-Day Publishing to 6 Days
Google, 76 9th Avenue, New York
This session will focus on how technology can empower journalism, and equip you with practical tips and techniques to help you get more from using Google. Google executives will point to data journalism tools which can help you research and visualise story ideas, and explore how Google Trends can enhance your political, sports or general news coverage. From a breaking news situation to a feature-length article, learn how Google Maps and Earth images can complement your social media posts or add a visual element to your print and online articles. We will also address developments in virtual reality journalism and how 360-degree video can bring your story to life. Finally, we will explore how technology can help make the world safer — from mitigating digital attacks on news organisations, to safeguarding free speech and thwarting online censorship. Only INMA World Congress delegates who have registered in advance for the Masterclass are eligible to attend.
Hear an update on INMA activities and elect officers and directors at this members-only meeting held once a year.
11 West 53rd Street (between Fifth and Sixth Avenues)
Supported by Facebook
In an extraordinary opening cocktail reception, INMA World Congress attendees will experience exclusive access to the Museum of Modern Art (MoMA). Spaces opened exclusive to INMA include the Agnes Gund Garden Lobby, the Abby Aldrich Sculpture Garden and Gallery, as well as the Louise Lawler or Contemporary Collection. Meet media peers from around the world while experiencing a museum billed as a place that fuels creativity, ignites minds, and provides inspiration. Galleries open to INMA feature works by Van Gogh, Picasso, Cezanne, Gauguin, Monet, Matisse, Dali, and more. The MoMA is an 18-minute walk from the Westin Hotel.
Pick up registration materials and get guidance from the INMA team on what to do, where to go, and maybe how to get more involved with INMA.
INMA has selected 15 companies that best reflect World Congress programming to demonstrate their services to you in a relaxed interactive environment. Register early and join us for coffee and peer connections.
Disruptive forces continue to pound the media business model, as a game of “musical chairs” plays out across an international landscape: winners, losers. How to fight back on one track while simultaneously optimising the audience engagement and revenue development on a day-to-day business? In this opening ceremony, INMA aims to put the challenge in context while introducing the World Congress.
Having studied disruption patterns across industries, from unbundling to disintermediation, there is an emerging new wave of technology-enabled disruption: decoupling. Digital disruptors decouple, or break links between consumer activities, that have traditionally been offered together like viewing content and advertising. At a time when users are disrupting publishers' advertising revenue models with ad blockers, or increasingly accessing news on social media, the new theory provides a lens to understand the hidden patterns of these shifts, predict future disruptions, and defend the publishers' business. For the boldest publishers, this presentation is a recipe how to disrupt others.
If ever there was a legacy company that could be disrupted, it’s the 105-year-old IBM. Yet despite decades of constant change and disruptions, IBM today is at the forefront of artificial intelligence (AI). How did they develop ways of evaluating new ideas, look ahead, not be surprised by change, and yet get work done day by day? In this presentation by a noted futurist and best-selling author, learn how media companies specifically can plan around the rise of AI, machine learning, bots, and the Internet of Things.
Visit with 15+ solution providers to the news media industry in an informal lounge atmosphere punctuated by coffee, tea, snacks, and a book signing by Amy Webb, author of the new book, The Signals Are Talking: Why Today's Fringe Is Tomorrow's Mainstream (first 200 in line get a free book).
With media companies adopting data analytics as part of their technology, marketing, and content infrastructures, the question becomes how one can define success amid a firehose that is an investment in time, money, and culture. In this session, learn what leading media companies are doing at different speeds of their data journey — and how to evaluate the opportunities becoming more affordable and digestible.
Supported by CCI
Join INMA for lunch in the Networking Lounge where you can meet with peers and solution providers while re-charging devices.
Most media companies know that digital subscriptions are central to their business model — some today, some tomorrow. Yet the experiences of news brands in national markets differ from regional markets, as do markets flooded by free news sources. What best practices or market contexts allow the metered model to work vs. the freemium model? This session will include blunt talk about content economics’ Achilles Heel and how to work around it.
General Manager Premium, Bild, Axel Springer LinkedIn
Siri Holstad Johannessen
Head of Sales and Marketing, Schibsted Norway LinkedIn
Some companies are on acquisition binges. Some are incubating companies. Some are buying minority equity stakes. Some are developing businesses nearer to their media core, while others are developing businesses far away. In this session, learn the strategy behind diversification strategies at media companies (and pick up a few ideas on the assets themselves).
Deputy CEO, Singapore Press Holdings LinkedIn
Renew acquaintances, meet new peers, even ask INMA for introductions. Re-caffeinate and pick up new ideas from companies providing outsourced solutions to all of the challenges presented during the World Congress.
As Facebook continues to embrace the responsibility it has as a platform for helping people connect to the content they care about, it's investing heavily to tackle the “fake news” epidemic. In this session, get an up-to-the-minute update on Facebook's efforts to help confront the problem — from algorithms to rating systems to credibility partners to media companies.
Conflicts, drama, crooks, and victims. That's news. This is our world. Or is it? This first international book on constructive news shows the consequences of media negativity. To people, to the media itself, to the public debate, to democracy. In this closing keynote, learn how a paradigm shift in news content has succeeded at the Danish Broadcasting Corporation by changing bad news habits and making journalism more meaningful. Constructive News is both a wake-up call to a media world struggling for a future and an inspirational handbook on the next mega-trend in journalism.
Supported by PressReader
The Congress sessions are behind you for the day. A Broadway show or power dinner are a few hours ahead. Kick off the evening with a cocktail reception in the Networking Lounge before tackling the City That Never Sleeps (remember, sessions in the morning!).
Pick up registration materials and get guidance from the INMA team on what to do, where to go, and how to get more involved with INMA.
The best way to prepare for a full day of programming and an amazing Awards Dinner is with coffee, tea, and snacks in the relaxed atmosphere of the Networking Lounge.
The last decade has seen an unprecedented drop in news media advertising. That was partly caused by the emergence of new digital competition but also by an inherent inability to identify, respond, and execute any kind of suitable strategic response. In this presentation by a globally recognised brand expert, gain first-hand knowledge on what needs to be done to prevent the further decline in news media advertising.
Having moved beyond the toddler stage, native advertising is becoming an important piece of media company business models. Who are the “best practice” leaders in this space, how are they creating scale, and what is the role of advertisers in creating their own native for media companies?
Chief Operating Officer, Bloomberg Media LinkedIn
Head of U.S. News and Publishing, Global Partnerships, Google LinkedIn
Get your business cards ready as we wind down face time with our VIP solution providers and peers from around the world.
As news audiences shift to smartphones, media companies are employing new engagement tactics that fit the mobile ecosystem — and finding new ways to monetise those eyeballs. In this session, learn the latest in mobile engagement and monetisation by the top media companies and practical steps to consider in the year ahead.
How media companies are creating storytelling tools for readers and advertisers through virtual reality (VR) is the focus of this session. What is realistic in 2017, and where will VR fit in a media company’s arsenal in the coming years? Learn from the first-movers.
Supported by Chartbeat
With a sumptuous buffet lunch served up by a world-class caterer, this is the bon voyage to the Networking Lounge.
Digital subscriptions. Innovation. Credibility vs. fake news. Managing the print transition. Global aspirations. No media company on the planet sits more central to the technology-driven changes of consumer and advertiser behaviour than The New York Times. Navigating those changes is the mandate of President and CEO Mark Thompson, who will address these and other strategic issues facing The New York Times and media companies worldwide in this exclusive INMA interview session.
President and CEO, The New York Times Company Bio
Media companies have under-invested in their own news brands for much of the past century. As fake news floods a borderless platform ecosystem, as governments and sports clubs and companies become their own reporters and editors, and as newspaper and magazine consumer perceptions are tied up more in (declining) print than in journalism, the need to promote the value of news brands is more vital than ever. This is not a simple marketing exercise; it could be the difference between life and death. In this closing session, INMA aims to tie together these trends and recommend a road map for companies and the broader news media industry.
The INMA president will provide a cap on the 87th Annual INMA World Congress, as well as his two-year presidency. The new president of INMA – the general manager of one of Colombia's most respective news brands, El Espectador, will make remarks about the year ahead.
Incoming President, INMALinkedIn
Harvard Club of New York City, 35 West 44th Street
The presentation of the 82nd Annual INMA Global Media Awards takes place in the exclusive confines of the Harvard Club of New York City — a warm and friendly venue and an oasis of calm in hectic midtown Manhattan. Join INMA for a cocktail reception, dinner, and an evening of awards in a grand setting. The Harvard Club is only a 10-minute walk from the World Congress hotel, the Westin at Times Square.
Evening hosted by:
Innovation in print has reached a new high in some media companies where it is now pursued with the same frenetic energy and scientific rigor as digital. In this special one-day workshop, INMA will examine what's unfolding at the forefront of a dynamic new phase for print.
Among the objectives of the Print Innovation Workshop:
This INMA Print Innovation Workshop is for senior executives and practitioners whose companies are locked in to transforming print into a must-have publishing platform of the future. Meet and learn from like-minded innovators. Learn how print radicals influence the internal agenda to ensure print innovation figures strongly in the corporate strategy. The workshop will include cases, interrogation, recommendations, and discussions. Plus, participants set the agenda for a hands-on session that will help create a blueprint of best practices for rigorous innovation in print.
Ready to attend the conference?Register Now!