Agenda

WORLD CONGRESS AGENDA

The INMA World Congress is officially Sunday-Wednesday, May 21-23. Extend your opportunity to get the most out of your time in New York by registering for a pre-Congress study tour of New York media companies – both legacy and digital.

Thursday, May 18

9:00 a.m. - 6:00 p.m.

Media Innovation Study Tour of New York (Day 1)

The first day of the two-day study tour will dive into legacy media companies breaking new ground reinventing themselves. On this tour, learn how the leading traditional news companies are creating bridges from their mother brands to carve out new audience niches and monetising them in ways far different than their legacy pasts.

Friday, May 19

9:00 a.m. - 6:00 p.m.

Media Innovation Study Tour of New York (Day 2)

The second day of the study tour will go inside digital media innovators – some you have heard of, some you have not. Learn how to infuse your corporate DNA with Big Data, e-commerce, and the emerging audience metrics that no longer include growth at all costs. Get up close with visits to environments that attract and retain young digital talent.

Saturday, May 20

9:00 a.m. - 1:00 p.m.

INMA International Board of Directors Meeting

The semi-annual meeting of the INMA Board of Directors will take place in the Meatpacking District (location to be announced).

1:00 p.m. - 3:00 p.m.

Board Luncheon in Meatpacking District

Following the Board of Directors meeting is a luncheon for Board members and guests in the Meatpacking District (location to be announced).

Sunday, May 21

8:00 a.m. - 6:00 p.m.

Registration Desk

TimesCenter Lobby

World Congress attendees may register, pick up their badge and registration materials, and network with peers.

9:00 a.m. - 12:30 p.m.

Brainsnack Seminar

Celebrate international case studies in growing audience, engagement, revenue, and brand in this rapid-fire, high-energy, and fun pre-World Congress seminar that INMA calls “Brainsnacks.” These are 7-minute, to-the-point presentations with no more than 15 slides. The seminar represents a potpourri of ideas from INMA members worldwide.

12:30 p.m. - 1:00 p.m.

INMA Annual Business Meeting

Hear an update on INMA activities and elect officers and directors at this members-only meeting held once a year.

6:00 p.m. - 9:00 p.m.

Welcome Reception at Museum of Modern Art (MoMA)

11 West 53rd Street (between Fifth and Sixth Avenues)

In an extraordinary opening cocktail reception, INMA World Congress attendees will experience exclusive access to the Museum of Modern Art (MoMA). Spaces opened exclusive to INMA include the Agnes Gund Garden Lobby, the Abby Aldrich Sculpture Garden and Gallery, as well as the Louise Lawler or Contemporary Collection. Meet media peers from around the world while experiencing a museum billed as a “place that fuels creativity, ignites minds, and provides inspiration.” Galleries open to INMA feature works by Van Gogh, Picasso, Cezanne, Gauguin, Monet, Matisse, Dali, and more. The MoMA is an 18-minute from the Westin Hotel.

Monday, May 22

8:00 a.m. - 6:30 p.m.

Registration Desk

TimesCenter Lobby

Pick up registration materials and get guidance from the INMA team on what to do, where to go, and maybe how to get more involved with INMA.

8:00 a.m. - 9:00 a.m.

Welcome Coffee at Networking Lounge

INMA has selected 15 companies that best reflect World Congress programming to demonstrate their services to you in a relaxed interactive environment. Register early and join us for coffee and peer connections.

9:00 a.m.

Opening Ceremony of the INMA World Congress

Disruptive forces continue to pound the media business model, as a game of “musical chairs” plays out across an international landscape: winners, losers. How to fight back on one track while simultaneously optimising the audience engagement and revenue development on a day-to-day business? In this opening ceremony, INMA aims to put the challenge in context while introducing the World Congress.

Mark Challinor Mark Challinor
President, International News Media Association (INMA) LinkedIn@challinor

Juan Señor World Congress Moderator: Juan Señor
Partner, Innovation Media, LondonLinkedIn@JuanSenor

9:30 a.m.

The Third Wave of Digital Disruption and a Recipe to Fight It

Having studied disruption patterns across industries, from unbundling to disintermediation, there is an emerging new wave of technology-enabled disruption: decoupling. Digital disruptors decouple, or break links between consumer activities, that have traditionally been offered together like viewing content and advertising. At a time when users are disrupting publishers' advertising revenue models with ad blockers, or increasingly accessing news on social media, the new theory provides a lens to understand the hidden patterns of these shifts, predict future disruptions, and defend the publishers' business. For the boldest publishers, this presentation is a recipe how to disrupt others.

Thales Teixeira Thales Teixeira
Professor, Harvard Business School, and Author, The Economics of AttentionLinkedIn@thaleshbs

10:15 a.m.

Where the Signals Point News Media Next

If ever there was a legacy company that could be disrupted, it’s the 105-year-old IBM. Yet despite decades of constant change and disruptions, IBM today is at the forefront of artificial intelligence (AI). How did they develop ways of evaluating new ideas, look ahead, not be surprised by change, and yet get work done day by day? In this presentation by a noted futurist and best-selling author, learn how media companies specifically can plan around the rise of AI, machine learning, bots, and the Internet of Things.

amy webb Amy Webb
Futurist, and Author, The Signals Are Talking: Why Today’s Fringe Is Tomorrow’s MainstreamLinkedIn@amywebb

11:00 a.m.

Networking Lounge Break

Visit with 15+ solution providers to the news media industry in an informal lounge atmosphere punctuated by coffee, tea, snacks, and a book signing by Amy Webb, author of the new book, The Signals Are Talking: Why Today’s Fringe Is Tomorrow’s Mainstream (first 200 in line get a free book).

11:45 a.m.

Next Steps in Distributed Platforms

Media companies have moved beyond the question of whether to “distribute or not distribute” content on platforms such as Facebook Instant Articles, Google AMP, Apple News, and Snapchat Discover. The data is in about what works and doesn’t work in terms of content genres and even what content to attempt to monetise. In this session, distill the broad lessons learned and take home what fits with your company’s DNA.

12:45 p.m.

Lunch

Join INMA for lunch in the Networking Lounge where you can meet with peers and solution providers while re-charging devices.

2:00 p.m.

Optimising Digital Subscriptions For Your Audience and Ecosystem

Most media companies know that digital subscriptions are central to their business model – some today, some tomorrow. Yet the experiences of news brands in national markets differ from regional markets, as do markets flooded by free news sources. What best practices or market contexts allow the metered model to work vs. the freemium model? This session will include blunt talk about content economics’ Achilles Heel and how to work around it.

2:45 p.m.

Strategies Behind Revenue Diversification Away From the Core

Some companies are on acquisition binges. Some are incubating companies. Some are buying minority equity stakes. Some are developing businesses nearer to their media core, while others are developing businesses far away. In this session, learn the strategy behind diversification strategies at media companies (and pick up a few ideas on the assets themselves).

3:30 p.m.

Networking Lounge Break

Renew acquaintances, meet new peers, even ask INMA for introductions. Re-caffeinate and pick up new ideas from companies providing outsourced solutions to all of the challenges presented during the World Congress.

4:15 p.m.

Mobile and the News Brand: Plugging the Engagement-Revenue Hole

As news audiences shift to smartphones, media companies are employing new engagement tactics that fit the mobile ecosystem — and finding new ways to monetise those eyeballs. In this session, learn the latest in mobile engagement and monetisation by the top media companies and practical steps to consider in the year ahead.

5:00 p.m.

Why Negativity Destroys the Media and How Constructive News Might Improve Journalism of Tomorrow

Conflicts, drama, crooks, and victims. That's news. This is our world. Or is it? This first international book on constructive news shows the consequences of media negativity. To people, to the media itself, to the public debate, to democracy. In this closing keynote, learn how a paradigm shift in news content has succeeded at the Danish Broadcasting Corporation by changing bad news habits and making journalism more meaningful. Constructive News is both a wake-up call to a media world struggling for a future and an inspirational handbook on the next mega-trend in journalism.

Ulrik Haagerup Ulrik Haagerup
Executive Director of News, Danish Broadcasting Corporation, and Author, Constructive NewsLinkedIn@ulrikhaagerup

5:45 p.m.

Takeaways of the Day

After a long day of sessions and interactions, close the day with some key takeaways from the keynotes and panels and a tee-up of Tuesday programming.

Juan Señor Juan Señor
ModeratorLinkedIn@JuanSenor

6:00 p.m. - 7:00 p.m.

Cocktail Reception

The Congress sessions are behind you for the day. A Broadway show or power dinner are a few hours ahead. Kick off the evening with a cocktail reception in the Networking Lounge before tackling the City That Never Sleeps (remember, sessions in the morning!).

Tuesday, May 23

8:00 a.m. - 6:30 p.m.

Registration Desk

TimesCenter Lobby

Pick up registration materials and get guidance from the INMA team on what to do, where to go, and how to get more involved with INMA.

8:00 a.m. - 9:00 a.m.

Welcome Coffee at Networking Lounge

The best way to prepare for a full day of programming and an amazing Awards Dinner is with coffee, tea, and snacks in the relaxed atmosphere of the Networking Lounge.

9:00 a.m.

Welcome Back and Introductions

Pivot from a first day focused on strategy and audience to a second day aimed at advertising innovation and the indispensability of news brands.

Juan Señor Juan Señor
ModeratorLinkedIn@JuanSenor

9:05 a.m.

A New Narrative for News Media Advertising: How We Failed and How We Can Still Win

The last decade has seen an unprecedented drop in news media advertising. That was partly caused by the emergence of new digital competition but also by an inherent inability to identify, respond, and execute any kind of suitable strategic response. In this presentation by a globally recognised brand expert, gain first-hand knowledge on what needs to be done to prevent the further decline in news media advertising.

Mark Ritson Mark Ritson
Professor, Melbourne Business School and Singapore Management UniversityLinkedIn@markritson

9:45 a.m.

How Media Companies Can Disrupt Media Agencies

Face it, you are already there: Your advertising sales force has shifted to consultative selling, you are recommending an array of platforms and audience clusters, you have developed a digital or SMB consulting arm, and you may have even sold into a competitor's inventory. In this presentation, learn the media companies that have marched up to the edge of becoming media agencies themselves — with a closing loop on how to break through to the next level.

10:30 a.m.

Networking Lounge Break

Get your business cards ready as we wind down face time with our VIP solution providers and peers from around the world.

11:15 a.m.

What's Next for Native Advertising and How to Create Scale

Having moved beyond the toddler stage, native advertising is becoming an important piece of media company business models. Who are the “best practice” leaders in this space, how are they creating scale, and what is the role of advertisers in creating their own native for media companies?

12:00 noon

How to Institutionalise Programmatic and How It Changes the Role of Advertising Sales

Programmatic buying of digital advertising — machines talking to machines and purchasing ad inventory on a real-time basis — is no longer a “race to the bottom.” It is increasingly mobile and increasingly video. In this session, learn what best practice is in this space, the latest trends in programmatic, and what the rise in programmatic means for people-based sales forces at media companies.

12:45 p.m.

Lunch

With a sumptuous buffet lunch served up by a world-class caterer, this is the bon voyage to the Networking Lounge.

2:00 p.m.

The New York Times and the Evolving Media Ecosystem: An Interview

Digital subscriptions. Innovation. Credibility vs. fake news. Managing the print transition. Global aspirations. No media company on the planet sits more central to the technology-driven changes of consumer and advertiser behaviour than The New York Times. Navigating those changes is the mandate of President and CEO Mark Thompson, who will address these and other strategic issues facing The New York Times and media companies worldwide in this exclusive INMA interview session.

Mark Thompson Mark Thompson
President and CEO, The New York Times Company    Bio

3:00 p.m.

Takeaways of the Day

Close the formal Congress programme day with some key takeaways from the keynotes and panels.

Juan Señor Juan Señor
ModeratorLinkedIn@JuanSenor

3:15 p.m.

News Media Outlook: The Indispensability of News Brands

Media companies have under-invested in their own news brands for much of the past century. As fake news floods a borderless platform ecosystem, as governments and sports clubs and companies become their own reporters and editors, and as newspaper and magazine consumer perceptions are tied up more in (declining) print than in journalism, the need to promote the value of news brands is more vital than ever. This is not a simple marketing exercise; it could be the difference between life and death. In this closing session, INMA aims to tie together these trends and recommend a road map for companies and the broader news media industry.

Earl J. Wilkinson Earl J. Wilkinson
Executive Director and CEO, International News Media Association (INMA)LinkedIn@earljwilkinson

4:00 p.m.

Closing Ceremony: Congress Conclusions and What's Next for INMA

The INMA president will provide a cap on the 87th Annual INMA World Congress, as well as his two-year presidency. The new president of INMA – the general manager of one of Colombia's most respective news brands, El Espectador, will make remarks about the year ahead.

Mark Challinor Mark Challinor
Outgoing President, INMALinkedIn@challinor

Eduardo Garces Eduardo Garces
Incoming President, INMALinkedIn

4:15 p.m.

Congress Programme Concludes

7:00 p.m. - 11:00 p.m.

INMA Global Media Awards Dinner at Harvard Club

35 West 44th Street

The presentation of the 82nd Annual INMA Global Media Awards takes place in the exclusive confines of the Harvard Club of New York City – a warm and friendly venue and an oasis of calm in hectic midtown Manhattan. Join INMA for a cocktail reception, dinner, and an evening of awards in a grand setting. The Harvard Club is only a 10-minute walk from the World Congress hotel, the Westin at Times Square.

Wednesday, May 24

9:30 a.m. - 4:00 p.m.

INMA Media Group Summit

Every conversation for news media groups begins and ends with one word: scale. How to take great ideas and scale them across multiple properties stretched across geographies and interests. How much to centralize vs. how much to operationalise at the local level. In this one-day seminar, INMA will bring together media groups across an international landscape to compare and contrast revenue and cost initiatives and put peers in direct contact with peers to benchmark and learn.

9:30 a.m. - 4:00 p.m.

INMA Print Innovation Seminar

For traditional media companies, digital is where the business is going – but print remains 80%-90% of the business. In this one-day seminar, INMA aims to bring together speakers and unconference methodologies to discuss clever ways to generate new print revenue and reduce costs in a clever way.

Ready to attend the conference?Register Now!