As someone who deeply studies business practices and organisational and leadership behaviour, beyond being a great business leader himself, we would like Shiv to share with us his perspective of how organisations and industries can reinvent themselves in a rapidly-changing environment.
Chairman & CEO, Pepsico India @ShivShivakumarD
The idea is for a leading consulting practitioner to recommend how media companies should balance the pressures of running a profitable media business in the present time while creating a business for the future. We would like to follow this up with the CEOs of some of the leading media companies, asking the consultant questions from their current business reality, and asking for their reactions/solutions to those.
This session hears top publishers talk about how they navigate challenges in print-based advertising. What is their approach to the current economic and technological challenges?
Panelist: Pawan Agarwal
Deputy Managing Director, Dainik Bhaskar group linkedIn
CVL’s teams are often closest to the minds of brand owners and marketeers who seek to build brands using advertising. As we look to figure out future plans of the media industry, it is critical to understand how those marketeers’ needs are changing to understand what we need to do, to be relevant and a critical partner to them into that future.
Gone are the days when the best of the best advertising mind, like a David Ogilvy, would pour their best energies into print advertising. One of the biggest challenges for print advertising today is that the best creative minds are excited most to work on TVCs, and perhaps on the latest interactive digital campaigns. But it is critical to rekindle the magic of print, so that we have outstanding print advertising again, and marketeers get their best returns on print through memorable campaigns and they want to invest more in print. This session poses the question to the best in the industry: to find out what will get an Agnello excited about creating their best work on print...
Chairman & Co-Founder, TapRoot India
Publishers would ideally want that consumers should come to their home pages and bookmark them and purposively seek out the top news of the day or the hour. But the rapid growth of news aggregators has shown that consumers are increasingly preferring the idea of getting all their news in one place, much like going to multi-brand hypermarkets. While the aggregator platforms try to provide multiple benefits to the news consumer – multiple languages, news summaries, etc. – the publishers continue to do the core primary job of news gathering, checking, editing, curation, - and all of that costs money. What is the way that there can be a sustainable co-operation between the two?
Hear the case study of how ABP moved the weddings classified advertisements business onto a digital platform and therefore converted a declining business into a growing one.
Director Sales, ABP Pvt. Ltd linkedIn
We are certainly living in a globalized environment and our societies are each day more influenced by universal trends however each culture has a special identity and that is why we must think and find the right strategy for our very own media companies in our very own countries. Each year brings a new challenge and slogan: print first, digital first, mobile first, data first… it is a non stop challenge! We should welcome and listening to those trends and take (or not) actions about them according to what we consider smart. Creative thinking is a great tool to bring teams together to think about why and how to play. CASE: ECOlab, a space to think.
While most traditional print organisations have tried to accelerate their digital journey, and put in sharply increased focus on their online editions, it could be argued that many of these have been limited efforts of creating a bridge into the future. This session is to understand the story of how Times Internet is morphing itself or creating a new organisation-which is itself a disruptor and taking some very significant bets to create a large independent digital entity.
Managing Director, Republic TV
Hear the case of the Hindu as it has launched itself as a media organisation of the future.Rajiv Lochan, CEO The Hindu.
CEO, The Hindu
How do we transform the newsroom to regain the millennial audience. The millennial audience doesn't care for news written in the tone and manner that was created for print, but they also care for good journalism. They care for good story-telling that new digital platforms enable, but which old newsrooms need to learn to use. What does content reimagined for shrunk screen sizes, high mobility consumers and people with less attention look like ? If mobile is increasingly where digital audiences are, how do we engage them?
Panelist: Zakaria Jacob
Dy Executive Editor, News 18 group
Panelist: Kalpesh Yagnik
Group Editor, Dainik Bhaskar
Case studies from:
1. Crowdsourcing Imagination to create a newspaper for the Future, by the Future.
Sr. VP, Strategy, Brand & Business Dev, Jagran Prakashan linkedIn
2. Hindustan Times No TV Day
Group CMO, HT Media Ltd. linkedIn
3. No Honking Drive
Media companies have under-invested in their own news brands for much of the past century. As fake news floods a borderless platform ecosystem, as governments and sports clubs and companies become their own reporters and editors, and as newspaper and magazine consumer perceptions are tied up more in (declining) print than in journalism, the need to promote the value of news brands is more vital than ever. This is not a simple marketing exercise; it could be the difference between life and death. In this closing session, INMA aims to tie together these trends and recommend a road map for companies and the broader news media industry.
Director Eenadu & INMA South Asia Vice President
Asset Area 12,
Aero City, Delhi International Airport
New Delhi -110037, India
+91 11 42222000
The INMA South Asia News Media Conference will draw managements from the major media companies in India, Bangladesh, Sri Lanka, Pakistan and Nepal.See Who Will Be There
What is the attire?
How to get to venue
Click here for a map of the venue at Hotel Holiday Inn New Delhi Aerocity.
What will the weather be like?
Contact INMA's Priya Marwah to learn more
About New Delhi
INMA South Asia Board
New Delhi, India
Phone: +91 98-71-996878
Click here to e-mail me