What South Asian executives need to know now to create the media organisation of the future

    Strategy
    Advertising
    Audience
    Brand

Key topics

  • Changing the culture of legacy organisations for digital transformation
  • Growing newspaper readership in youth
  • Mobile and the news brands
  • Print advertising
  • Driving technology in editorial workflow
  • Digital: create and monetise native and video
  • Big Data
  • Next steps in distributed content
  • Innovation
  • Developing customer insights

Agenda



Thursday, August 10

9.45 a.m.

Welcome Address

D.D. Purkayastha D.D. Purkayastha
President, INMA South Asia linkedIn @purki1947

10.00 a.m.

Keynote Address: Creating an Organisation of the Future

As someone who deeply studies business practices and organisational and leadership behaviour, beyond being a great business leader himself, we would like Shiv to share with us his perspective of how organisations and industries can reinvent themselves in a rapidly-changing environment.

D. ShivaKumar D. ShivaKumar
Chairman & CEO, Pepsico India @ShivShivakumarD

10.45 a.m.

Solving The Puzzle: How To Sustain Profitable Growth While Creating Value

The idea is for a leading consulting practitioner to recommend how media companies should balance the pressures of running a profitable media business in the present time while creating a business for the future. We would like to follow this up with the CEOs of some of the leading media companies, asking the consultant questions from their current business reality, and asking for their reactions/solutions to those.

Ashish Pherwani Ashish Pherwani
Head, Advisory Services, Media & Entertainment, E & Y linkedIn @pheru8b

11.30 a.m.

Tea Break

11.45 a.m.

CEO Panel: How To Reinvent Themselves In a Downturn

This session hears top publishers talk about how they navigate challenges in print-based advertising. What is their approach to the current economic and technological challenges?

Ashish Pherwani Moderator: Ashish Pherwani
Head, Advisory Services, Media & Entertainment, E & Y linkedIn @pheru8b

D.D. Purkayastha Panelist: D.D. Purkayastha
President, INMA South Asia linkedIn @purki1947

Pawan Agarwal Panelist: Pawan Agarwal
Deputy Managing Director, Dainik Bhaskar group linkedIn

Rishi Darda Panelist: Rishi Darda
Joint MD & Editorial Director, Lokmat linkedIn @rishidarda

12.45 p.m.

What Does An Advertiser Want From Media Companies?

CVL’s teams are often closest to the minds of brand owners and marketeers who seek to build brands using advertising. As we look to figure out future plans of the media industry, it is critical to understand how those marketeers’ needs are changing to understand what we need to do, to be relevant and a critical partner to them into that future.

CVL Srinivas CVL Srinivas
CEO South Asia, GroupM linkedIn @cvlsrinivas

1.30 p.m.

Lunch

2.30 p.m.

Videofy Now

Video is the currency of the digital world. Satya Raghavan shares insights, cases studies, strategies as well as content creation fundamentals on how to videofy your business.

Satya Raghavan Satya Raghavan
Head, Entertainment Partnerships, YouTube linkedIn @satyarags

3.15 p.m.

What Will Get Angello Dias Excited About Creating Memorable and Effective Print Advertising?

Gone are the days when the best of the best advertising mind, like a David Ogilvy, would pour their best energies into print advertising. One of the biggest challenges for print advertising today is that the best creative minds are excited most to work on TVCs, and perhaps on the latest interactive digital campaigns. But it is critical to rekindle the magic of print, so that we have outstanding print advertising again, and marketeers get their best returns on print through memorable campaigns and they want to invest more in print. This session poses the question to the best in the industry: to find out what will get an Agnello excited about creating their best work on print...

Agnello Dias Agnello Dias
Chairman & Co-Founder, TapRoot India

4.00 p.m.

Tea Break

4.15 p.m.

Panel Discussion: Seeking a Model of Co-operative Disruption With Some of the Aggregators

Publishers would ideally want that consumers should come to their home pages and bookmark them and purposively seek out the top news of the day or the hour. But the rapid growth of news aggregators has shown that consumers are increasingly preferring the idea of getting all their news in one place, much like going to multi-brand hypermarkets. While the aggregator platforms try to provide multiple benefits to the news consumer – multiple languages, news summaries, etc. – the publishers continue to do the core primary job of news gathering, checking, editing, curation, - and all of that costs money. What is the way that there can be a sustainable co-operation between the two?

5.00 p.m.

How the disrupters became the disrupted: A case study from ABP

Hear the case study of how ABP moved the weddings classified advertisements business onto a digital platform and therefore converted a declining business into a growing one.


Chandan Majumdar Chandan Majumdar
Director Sales, ABP Pvt. Ltd linkedIn

5.45 p.m.

Closing Remarks

6.00 p.m.

Cocktails Reception

Friday, August 11

9.30 a.m.

Opening Remarks

Bhaskar Das Bhaskar Das
Conference Moderator and President, Chief Growth and Innovation Officer, Zee Unimedia Ltd. linkedIn @bedee0805

9.45 a.m.

What is first this time? Strategy, strategy is always first!

We are certainly living in a globalized environment and our societies are each day more influenced by universal trends however each culture has a special identity and that is why we must think and find the right strategy for our very own media companies in our very own countries. Each year brings a new challenge and slogan: print first, digital first, mobile first, data first…  it is a non stop challenge! We should welcome and listening to those trends and take (or not) actions about them according to what we consider smart. Creative thinking is a great tool to bring teams together to think about why and how to play. CASE: ECOlab, a space to think.

Martha Ortiz Martha Ortiz
Chief Editor, El Colombiano, Colombia, South America linkedIn @MOrtizEDITOR

10:45 a.m.

How Can Traditional Print Organisations Reinvisage Themselves As Disruptors

While most traditional print organisations have tried to accelerate their digital journey, and put in sharply increased focus on their online editions, it could be argued that many of these have been limited efforts of creating a bridge into the future. This session is to understand the story of how Times Internet is morphing itself or creating a new organisation-which is itself a disruptor and taking some very significant bets to create a large independent digital entity.

Gautam Sinha Gautam Sinha
CEO, Times Internet linkedIn @gsinha

11:30 a.m.

Tea Break

11.45 a.m.

Is Absolute Neutrality Possible?: A perspective

Arnab Goswami Arnab Goswami
Managing Director, Republic TV

12.30 p.m.

Our Experiments To Transform a Print Organization: A View From the Trenches

Hear the case of the Hindu as it has launched itself as a media organisation of the future.

Rajiv Lochan, CEO The Hindu.

Rajiv Lochan Rajiv Lochan
CEO, The Hindu

1.15 p.m.

Lunch Break

2.15 p.m.

Editorial Panel

How do we transform the newsroom to regain the millennial audience. The millennial audience doesn't care for news written in the tone and manner that was created for print, but they also care for good journalism. They care for good story-telling that new digital platforms enable, but which old newsrooms need to learn to use. What does content reimagined for shrunk screen sizes, high mobility consumers and people with less attention look like ? If mobile is increasingly where digital audiences are, how do we engage them?

Panelist: Zakaria Jacob
Dy Executive Editor, News 18 group

Samir Patil Panelist: Samir Patil
Founder & CEO, Scroll linkedIn @samirpatil

Rajesh Mahapatra Panelist: Rajesh Mahapatra
Chief Content Officer, HT Media Ltd linkedIn @rajeshmahapatra

Kalpesh Yagnik Panelist: Kalpesh Yagnik
Group Editor, Dainik Bhaskar

3.15 p.m.

Best Practises in South Asia

Case studies from:

1. Crowdsourcing Imagination to create a newspaper for the Future, by the Future.

Basant Rathore Basant Rathore
Sr. VP, Strategy, Brand & Business Dev, Jagran Prakashan linkedIn

2. Hindustan Times No TV Day

Rajan Bhalla Rajan Bhalla
Group CMO, HT Media Ltd. linkedIn

3. No Honking Drive

Suneet Johar Suneet Johar
BCCL linkedIn

4.00 p.m.

Tea break

4.30 p.m.

Closing Session: News Media Outlook: The Indispensability of News Brands

Media companies have under-invested in their own news brands for much of the past century. As fake news floods a borderless platform ecosystem, as governments and sports clubs and companies become their own reporters and editors, and as newspaper and magazine consumer perceptions are tied up more in (declining) print than in journalism, the need to promote the value of news brands is more vital than ever. This is not a simple marketing exercise; it could be the difference between life and death. In this closing session, INMA aims to tie together these trends and recommend a road map for companies and the broader news media industry.

Earl J. Wilkinson Earl J. Wilkinson
Executive Director & CEO, INMA linkedIn @earljwilkinson

5.15 p.m.

Vote of Thanks

I. Venkat I. Venkat
Director Eenadu & INMA South Asia Vice President

5.20 p.m.

Conference Closes

Venue

Holiday Inn New Delhi International Airport

Asset Area 12,
Hospitality District,
Aero City, Delhi International Airport
New Delhi -110037, India
+91 11 42222000

RESERVE YOUR ROOM

Conference attendees

The INMA South Asia News Media Conference will draw managements from the major media companies in India, Bangladesh, Sri Lanka, Pakistan and Nepal.

See Who Will Be There


As of right now

  • Uma Elizabeth Abraham, Senior Executive, Marketing, Malayala Manorama Co. Ltd., India
  • A V Acharyaha, News Editor, Eenadu, India
  • Abilasha Anish, Assistant General Manager -Marketing, The Hindu - Kasturi & Sons Ltd., India
  • Karthik Balakrishnan, Chief Executive Officer, Deccan Herald, India
  • Ratika Bali, Analyst-Consumer Insights, Digital Business, ABP Pvt Ltd., India
  • Rohit Chadha, Regional Manager-Ad Sales North, ABP Pvt Ltd., India
  • Nitish Choudhury, Manager Marketing, Eenadu, India
  • A.j. Christopher, National Head Marketing, Eenadu, India
  • Pramod Dabke, Head Advertisement Sales, Dailies, ABP Pvt Ltd., India
  • Rishi Darda, Jt. Managing Director & Editorial Director, Lokmat Media PVT. LTD, India
  • Rituraj Dasgupta, Corporate Manager, ABP One, ABP Pvt Ltd., India
  • Prakash Dharwad, Senior Manager Marketing, Eenadu, India
  • Rosi Doviverata, Managing Editor, Fiji Sun News Ltd, Fiji
  • Sajeev George, Chief Executive Officer, MM Publications, Malayala Manorama Co. Ltd., India
  • K. K. Goenka, Managing Director, Neutral Publishing House Ltd (Prabhat Khabar), India
  • Shamimul Hasan Chowdhury, Manager, Advertisement & Circulation, The Daily Prothom Alo, Bangladesh
  • Ajaya Jethi, Corporate Manager-Ad Sales Dailies North, ABP Pvt Ltd., India
  • Sayyied Kabir, Business Consultant, The Daily Prothom Alo, Bangladesh
  • Nikhil Kanekal, Executive Group Strategy, The Printers MYSORE Pvt. Ltd., India
  • Rajiv Kental, President, Amar Ujala Publications Ltd., India
  • C.h. Kiron, Manager Director, Eenadu, India
  • Sushil Kumar Tyagi, Deputy General Manager Marketing, Eenadu, India
  • Anjali Kumaria, General Manager, Amar Ujala Publications Ltd., India
  • Jins Mathew, Deputy Manager, Marketing, Malayala Manorama Co. Ltd., India
  • Anand Mathew, Chief General Manager, Sales, Circulation, Malayala Manorama Co. Ltd., India
  • Harsh Mittal, Head - Brand Strategy and Development, The Printers MYSORE Pvt. Ltd., India
  • W.t. Madan Mohan Acharya, Assisstant Manager Marketing, Eenadu, India
  • Sudip Nag, General Manager-Advertising, Deccan Herald, India
  • Arindam Nag, Corporate Manager, ABP Brand, ABP Pvt Ltd., India
  • M Nageswara Rao, Principal-Journalism School, Eenadu, India
  • Rajagopalan Nair M., Vice President Circulation, Malayala Manorama Co. Ltd., India
  • Mohammad Saif Noman Khan, Assiatant Professor, IBA, University of Dhaka, The Daily Prothom Alo, Bangladesh
  • Ruth Paul, Regional Manager, South Asia & South East Asia, The New York Times News Service & Syndicate, Singapore
  • P V S Prakasam, Advisor, Eenadu, India
  • D N Prasad, Senior Associate Editor Network Coordination, Eenadu, India
  • C. Giri Prasad, Asst General Manager, Jagati Publications Limited, India
  • Pooja Punjabi, Manager, The Telegraph Brand, ABP Pvt Ltd., India
  • Matiur Rahman, Editor and Publisher, The Daily Prothom Alo, Bangladesh, Bangladesh
  • N Rahul Kumar, Sr. Associate Editor, Eenadu, India
  • Hanumantha Rao, Asstistant General Manager Marketing, Eenadu, India
  • Dinakaran Rengachary, Senior Deputy Editor, New Media- BusinessLine, The Hindu, India
  • Saurav Roy, Senior Manager Mktg, Eenadu, India
  • Kaustav Sadhu, Manager Marketing, Eenadu, India
  • Tanmoy Saikia, Manager, The Telegraph Brand, ABP Pvt Ltd., India
  • R Santosh Kumar, Deputy News Editor, Eenadu, India
  • K. Uma Shankar, Vice President Marketing, Neutral Publishing House Ltd (Prabhat Khabar), India
  • Mohit Sharma, Associate Vice President, Amar Ujala Publications Ltd., India
  • Shumana Sharmin, Feature Editor, The Daily Prothom Alo, Bangladesh
  • Harpreet Singh, Deputy General Manager,ROB, ROE,, ABP Pvt Ltd., India
  • Sonakshi Sinha, Manager- Product Digital Business, ABP Pvt Ltd., India
  • Supriyo Sinha, Vice President -Bengali Dailies, ABP Pvt Ltd., India
  • Rajat Sinha, General Manager, Jagati Publications Limited, India
  • Bijoy Sreedhar, Senior Executive Vice President, Lokmat Media PVT. LTD, India
  • G Srinivas, CFO and Company Secretary, Eenadu, India
  • K Srinivas, General Manager, Eenadu, India
  • Sriram Srinivasan, Strategy of Digital Editor, News Desk- The Hindu, The Hindu - Kasturi & Sons Ltd., India
  • Pragya Srivastava, Senior Executive, Marketing, Malayala Manorama Co. Ltd., India
  • G. Sudhakar, General Manager Circulation, Eenadu, India
  • Jabed Sultan, Asst Manager, Brand & Activation, The Daily Prothom Alo, Bangladesh
  • Whye-Ko Tan, Director Asia Pacific, The New York Times News Service & Syndicate, Singapore
  • Oommen Thomas, General Manager Ad Sales Dailies North, ABP Pvt Ltd., India
  • Soko Vakacegu, Editorial Manager, Fiji Sun News Ltd, Fiji
  • Oliver Velitinger, General Manager-Circulation, Deccan Herald, India
  • Sahitya Yerram Reddy, Asst. General Manager-Strategy Implementation and Planning, The Hindu - Kasturi & Sons Ltd., India

Ready to add your name to the list?

Register Now

Details

What is the attire?

Business casual

How to get to venue

Click here for a map of the venue at Hotel Holiday Inn New Delhi Aerocity.

What will the weather be like?

Expect 25°C-34°C

Sponsorship

Contact INMA's Priya Marwah to learn more

About New Delhi

DelhiTourism.gov

Language

English

INMA South Asia Board


President: D.D. Purkayastha

Managing Director & CEO, ABP Pvt. Ltd, Calcutta

Vice President: Idupuganty Venkat

Director, Eenadu, Hyderabad

Past President: Sanjay Gupta

CEO and Editor-In-Chief, Dainik Jagran, Noida

Director: Pawan Agarwal

Deputy Managing Director, Bhaskar Group, Bhopal

Director: Shantanu Bhanja

Chief Digital Officer, HT Media, New Delhi

Director: Bhaskar Das

Group CEO-News, Zee Media Corporation Ltd., Mumbai

Director: Siddharth Kothari

Director, Rajasthan Patrika Pvt. Ltd, Jaipur

Director: Rajiv Lochan

Managing Director & CEO, The Hindu, Chennai

Director: Jacob Mathew

Executive Editor, Malayala Manorama Co. Ltd, Kotttayam

Director: Matiur Rahman

Editor & Publisher, The Daily Prothom Alo, Dhaka, Bangladesh

Pricing & registration

MEMBER REGISTRATION
1-4 people
Through May 31 per person
Rs. 30,000
(US$ 450)
After May 31 per person
Rs. 33,000
(US$ 495)
MEMBER REGISTRATION
5-9 people
Through May 31 per person
Rs. 27,500
(US$ 412)
After May 31 per person
Rs. 30,500
(US$ 457)
MEMBER REGISTRATION
10-19 people
Through May 31 per person
Rs. 25,000
(US$ 375)
After May 31 per person
Rs. 28,000
(US$ 420)
MEMBER REGISTRATION
20-49 people
Through May 31 per person
Rs. 23,000
(US$ 345)
After May 31 per person
Rs. 26,000
(US$ 390)
MEMBER REGISTRATION
50+ people
Through May 31 per person
Rs. 21,000
(US$ 315)
After May 31 per person
Rs. 24,000
(US$ 360)
NON-MEMBER REGISTRATION
1-4 people
Through May 31 per person
Rs. 35,000
(US$ 525)
After May 31 per person
Rs. 38,000
(US$ 570)
NON-MEMBER REGISTRATION
5-9 people
Through May 31 per person
Rs. 33,000
(US$ 495)
After May 31 per person
Rs. 36,000
(US$ 540)
NON-MEMBER REGISTRATION
10-19 people
Through May 31 per person
Rs. 31,000
(US$ 465)
After May 31 per person
Rs. 34,000
(US$ 510)
NON-MEMBER REGISTRATION
20-49 people
Through May 31 per person
Rs. 29,000
(US$ 435)
After May 31 per person
Rs. 32,000
(US$ 480)
NON-MEMBER REGISTRATION
50+ people
Through May 31 per person
Rs. 26,500
(US$ 397)
After May 31 per person
Rs. 29,500
(US$ 442)


Register Now

Questions? Contact us



Priya Marwah

INMA

Priya Marwah
New Delhi, India
Phone: +91 98-71-996878
Click here to e-mail me