Sunday, September 24


Dinner for Study Tour participants

Monday, September 25


Breakfast meeting for Study Tour participants

Introduction and planning for the day ahead during breakfast.


Visit to Aftonbladet & Svenska Dagbladet

An in-depth tour of the newsrooms of these 2 Schibsted-owned newspapers in Sweden. With deep dive presentations into the transformation of Aftonbladet and Svenska Dagbladet.
Aftonbladet    SvD


Sandwich lunch


Visit to Expressen & Dagens Nyheter

Hear the fascinating story of Bonnier News from

  • Anders Eriksson, CEO, Bonnier News
  • Alexander Lydecker, Director of Sales, Bonnier News
  • Charlotte Svensson, CCO, Bonnier News

As well as deep dive presentations about Expressen's online TV and video developments and Dagens Nyheter success with digital subscriptions.

Expressen    SvD


Visit to Sweden's hottest media startup

Digital news site KIT was founded early 2015 and has already made a splash on the Swedish media scene. The approach of linking to its material on social networks such as Facebook and Twitter rather than relying on a strong and updated home page has made the site a hit on these platforms.
Founded by Peder Bonnier, the site's home page doesn't feature any KIT stories. Instead, it links to its Facebook and Twitter feeds as well as a newsletter sign-up. Through their data platform, KIT Story Engine, the media company gets unique data insights which constantly helps them to tell the right stories in the the right way. These data insights also enables them to help advertisers to tell their stories in the most effective way. KIT was founded in May 2015 and has rapidly become one of the most innovative and renowned publishers in Sweden.


Air transfer from Stockholm to Oslo

Tuesday, September 26


Breakfast meeting for Study Tour participants

Introduction of the day ahead and the companies to visit during breakfast at the Scandic St Olavs Plass Hotel.


Visit to Amedia

Amedia AS is the largest local media group in Norway, comprising 62 local newspapers, with a daily readership of more than 60 percent in their respective core markets.
Amedia is currently experiencing the strongest customer growth of all Norwegian newspapers, particularly related to digital paid-for content in the local market.


Visit to VG & Aftenposten

Verdens Gang, generally known under the abbreviation VG, is a Norwegian tabloid newspaper. VG is a Schibsted-owned newspaper in Norway whose website garners 2.4 million viewers per day. VG+ is their subscription-based offering, which has been dubbed Norway’s second largest “paper.” VG+’s success has been attributed to its discipline of data insights. They measure the best positioning of the paid material on the homepage and other usership trends to grow the subscription base.
Aftenposten is Norway's largest printed newspaper by circulation. It is based in Oslo. It had a circulation of 211,769 in 2015. Aftenposten was founded by Christian Schibsted on 14 May 1860. Indeed, this is where the story of the Schibsted Media Group began.




Visit to Schibsted HQ

Schibsted is one of the most innovative media companies in the world, with 6,900 employees in 30 countries, reaching more than 200 million people per day. The Schibsted data team is scattered throughout Europe but at the Schibsted HQ in Oslo is a significant number of people working on data engineering, natural language processing (with media applications), image recognition and analytics. Adam Kinney, formerly at Google and Twitter, heads the Data and Analytics Team at Schibsted and will give the INMA Study Tour a deep dive into the organisation and strategy of the his team. Learn what metrics to build a large, loyal, audience rather than pageviews and likes.
Adam Kinney, Vice President of Data and Analytics at Schibsted Media Group


Visit 4


Visit to Strossle: Scandinavia's fastest growing media-related startup

Startup company Strossle helps publishers and brands to increase page views, attract new visitors and generate more revenue. At the core is a proprietary platform using algorithms and massive data collection to ensure that the right visitors are exposed to the right content and the right ads in the right context (aka Content Discovery).


Study Tour Discussion and Drinks

Wednesday, September 27


Local Media Ideas Day, Oslo


A Vikings' Opening Reception, European News Media Conference

Be welcomed to the 'opening reception' of the European News Media Conference 2017 in true 'Viking style' with Norwegian delicatessen; yes that includes salmon as well as Aquavit :-).

Thursday, September 28


European News Media Conference

Plenary sessions


Guided walk to City Hall from the Scandic St Olavs Plass Hotel (7 minutes)


Conference Soiree

Be welcomed to the Oslo Rådhus (City Hall), with all its history and beautiful Ceremonial Gallery, where the Nobel Peace Prize is awarded every year. Drinks and canapés served. The evening also includes a guided tour of the City Hall. An evening you will not forget quickly.
Conference participants have the evening free in Oslo afterwards.
Dress code: Smart evening wear (tie preferred!).

Friday, September 29


European News Media Conference

Plenary sessions


European News Media Conference 2017 Concludes

The conference concludes with a summary of the moderator and final word of the INMA European President.

Saturday, September 30


European Board meeting

Members of the INMA European Board hold their annual September Board meeting (Board members -only).

Supported by

  • Norwegian Media Businesses' Association