Best practices to grow audience, revenue and brand from fast-changing European media companies reinventing for the Digital Age

(with special focus on market leaders in Norway + Sweden)

About This Week

In an extraordinary dive into an innovative media scene, let INMA guide you through emerging best practices and strategies from the leading European companies, with a special emphasis on Norway and Sweden: one conference, one study tour, one seminar — all in one week, choose what your time and budget allow. You will leave as a “Media Viking.”

Scandinavian Media Study Tour

Monday and Tuesday, 25-26 September

Stockholm (Radisson Blu Royal Viking Hotel)
and Oslo (Scandic St. Olavs Place Hotel)

In an intense two days, learn how innovative Swedish and Norwegian media companies are reinventing themselves for the Digital Age, punctuated with interactions by innovative Scandinavian start-ups that are disrupting media concepts.

Go inside companies in Stockholm and Oslo and meet face-to-face with decision-makers and leaders.

Learn More

Local Media Ideas Day

Wednesday, 27 September

Local Media Ideas Day

Oslo (Scandic St. Olavs Place Hotel)

While the global news brands grab the headlines, local media rules are being re-written as digital consumes readers and advertisers.

In this one-day seminar, burrow into case studies of European local media companies succeeding in business model reinvention – rapid-fire Brainsnack Presentations in the morning and “unconferencing” ideation in the afternoon. With a particular focus on 'digital subscriptions' for local media.

European News Media Conference

Thursday and Friday, 28-29 September

European News Media Conference

Oslo (Scandic St. Olavs Place Hotel)

The INMA European News Media Conference is where European media executives gather for a passionate and creative look at the changing revenue and brand dynamics impacting the relationship between content and audiences.

Learn the latest from European media companies in this 45th annual event. Topics will include:

• Paid content: freemium vs metered model

• The talent war: beating tech companies for talent

• Unique values of news brands in the age of distributed content

• Big Data Analytics in PRACTICE

• A.I. programmatics

• Personalisation: what and how can we learn from the Amazons, Spotify's, Netflixs and Zalando's?

• Growing ad revenue: confronting advertiser misconceptions

• Growing ad revenue: Google, Facebook. Can news media be the 3rd player?

Learn More

Accommodations + Details

Hotel accommodation booking for conference + seminar

Oslo's Scandic St. Olavs Place Hotel is offering a special accommodation rate for INMA delegates:

Single room: NOK1490 (~€165) per night, includes breakfast, WiFi and tax

Double room: NOK1690 (~€185) per night, includes breakfast, WiFi and tax

To book a room at the Scandic St Olavs Plass Hotel, contact the hotel directly at Scandic St Olavs Plass website. Use this special booking code "BINM270917" to get the preferential rate.



All sessions and presentations will be held in English.


Business casual


Interested in supporting the INMA Media Viking Week by being one of the sponsors? Contact INMA's Kris Williams at for more details on our Supporter Packages.

Europe Division Board

INMA European Board

Tourist information


The brand new Scandic St Olavs Plass Hotel in Oslo is the venue for the Local Media Day 2017 & 2017 INMA European News Media Conference.

Scandinavian Media Study Tour

To allow you to focus on the meetings and discussions, the Scandinavian Media Study Tour is fully guided and all inclusive, Sundaynight accommodation in Stockholm, travel from Stockholm to Oslo, 2 dinners (Sundaynight, Mondaynight), lunches and transportation to the different visits. The only items not included are: your individual flight to Stockholm and flight back home from Oslo, your individual airport-transfers arriving in Stockholm and your hotel accommodation in Oslo Tuesday night.

Travel instructions

Arrival information

Study Tour, Stockholm: Participants of the Scandinavian Media Study Tour should fly into Stockholm on Sunday afternoon, 24 September.

Conference + Ideas Day, Oslo: Participants for the European News Media Conference and Local Media Ideas Day should fly to Oslo Gardemoen Airport.

Oslo airport to the city centre

Traveling to the city centre of Oslo is inexpensive and easy via shuttle train Flytoget which takes you to 'Oslo Central Station' (every train) or 'Nationaltheatret' (every other train).
A one-way ticket costs NOK 160 (€18). Trains run from 5.35 to 12.35 every 10 minutes.

From 'Nationaltheatret' to Scandic St Olavs Hotel

Walk: If you get a train from the Oslo Airport that goes to 'Nationaltheatret' (that is every other train), it's just a short 500m (7 minutes) walk to the Scandic St Olavs Hotel. Click here for Google map instructions.

From Oslo Central Station to Scandic St Olavs Hotel

Walk: a pleasant 1.4-kilometer walk (15 minutes) if the weather permits. Instructions here.

By taxi: 6 minutes to the Scandic St Olavs Plass Hotel. Taxis are outside the station.

By bus: walk to Jernbanetorget and take Bus 37 to Nydalen T. Get off at Nordahl Bruns Gate (two stops), then walk 350 meters to the Scandic St Olavs Plass Hotel.

Stockholm Arlanda Airport to Stockholm City Centre

The Arlanda express train takes you from Stockholm Arlanda Airport to the city centre. The platform is easily accessible, underneath the arrival terminals. Departure is every 15 minutes for most of the day. Travel time is 20 minutes.


Member pricing

Scandinavian Media Study Tour**
Before July 1
July 1-August 25
After August 25
Local Media Ideas Day***
Before July 1
July 1-August 25
After August 25
European News Media Conference****
Before July 1
July 1-August 25
After August 25
Conference Soiree (Thursday evening)
Before July 1
July 1-August 25
After August 25

* You must be an INMA member to participate in Media Viking Week activities.

** Study tour registration fee includes: 1 hotel night (Sunday night) in Stockholm, 1 hotel night in Oslo (Monday night), Sundaynight dinner, 2 lunches, local transport, coffee breaks, and coach flight from Stockholm to Oslo.

*** Local Media Ideas Day Registration fee includes: all sessions, lunch, coffee breaks.

**** European Conference registration fee includes: 2 lunches, all conference sessions, all breaks, opening reception.

Terms & conditions apply regarding cancellation of registrations.

Registration Form

Non-member pricing

You must be an INMA member to participate in Media Viking Week activities. For your convenience, a €750 one-year membership fee will be added to your registration. For more information on the many benefits of INMA membership, click here.

Group registrations

If you want to register a group of 3 or more people, email us at this address.

Supported by

  • Norwegian Media Businesses' Association

Questions? Contact us


Tom Corbett
Head of European Division
Antwerp, Belgium
Dutch, English
Tel.: +32 486.37.13.36
Click here to e-mail me