Video Revenue Summit

Friday, October 27

Dallas | The Joule

How to not only monetize but merge storytelling capabilities of digital video initiatives across technology platforms is the focus of this day-long INMA Video Revenue Summit. This one day in-depth look at online video models will cover the technology and revenue opportunities surrounding Immersive Reality, 360-videos and video storytelling, advertising opportunities, and more. Executives and managers alike will benefit from this in-depth day of programming that shares actionable case studies, discussions and presentations.

monetizing video iconMonetizing Video
platforms iconMulti-Platform Strategy
advertising manager iconTechnology Innovation
growth opportunities iconOpportunities for Growth

Key topics

  • Strategy range of online video at media companies
  • Where does over-the-top-television (OTT) realistically fit
  • 360-video and video storytelling
  • Immersive Reality: VR and AR and what's real
  • Where's the money in video today (and tomorrow)?


Please check back regularly for updates on this evolving agenda.

Thursday, October 26

5:00 - 7:00 p.m.

Networking Cocktail

Friday, October 27

8:00 a.m.

Welcome and Opening Remarks

Robert Whitehead Conference Moderator: Robert Whitehead
Disruptionist & Media Entrepreneur, McPherson Media Group LinkedIn

8:15 a.m.

The Realities of “Realities”: AR, VR, IR

As a major contributor to the recent INMA report on Immersive Reality or News Media, VR, AR, ad 360 video, Steve will open the conference sharing the reality of all of these technology enabled platforms from outside the news media industry and within. As an expert, he can share the trends and interesting models that we should be considering in our organizations.

Steve Deitz Steve Deitz
Founder, 900 Pounds of Creative LinkedIn@stevedeitz

9:00 a.m.

360 Videos and Video Storytelling

SAMSUNG, Oculus and the Facebook Relationship: How do we bring this to Publishing? (Invited) (Invited)

On February 21, 2016 - Mark Zuckerberg posted from Barcelona sharing that Facebook has joined forces with SAMSUNG and Oculus technology. Hear from the Vice President of Immersive Experiences at SAMSUNG, coupled with Business Development and Partnerships at Oculus VR to get an inside view into the relationship they've forged with Facebook and the opportunities for publishing. In March of 2017 it was announced that Oculus Samsung Gear VR Users Can Livestream Directly to Facebook with 360-degree videos available in Oculus Rooms. Publishing needs to take note and see how to capitalize.

9:30 a.m.

AP 360 Video and Virtual Reality (Invited)

For a little over a year, the Associated Press has produced 20 virtual reality and 360 videos across a broad range of topics. From breaking news like the terrorist attacks in Nice, France, in July this year, to the Rio Olympics, to lifestyle-feature stories on luxurious hotels and apartments, and science and technology stories on Alzheimer's disease, the AP has aimed to put its audience directly inside the story. All the videos live on an “AP 360 Videos and Virtual reality” web page, as well as Facebook and YouTube. More than a year in, the AP, a news co-op with more than 1,400 members, is moving on from its “initial experimentation stage” and we will hear how they got where they are, the ramp up and lessons learned.

James M. Kennedy James M. Kennedy
Senior Vice President, Strategy and Enterprise Development, The Associated Press LinkedIn@apjmk

10:00 a.m.

How to Implement a Winning Video Content Strategy

VRtually There Gannett's USA Today transported its audience to the inauguration of U.S. President Donald Trump via VR and 360-video in partnership with Nikon (which provided the cameras). This was the first live stream VR content produced by USA Today's “VRtually There” show, which debuted in October and has reached more than 5 million views on various platforms. In 2016, Gannett's Detroit Free Press partnered with Silicon Valley's Matterport to give its audience a virtual tour of the Detroit Auto Show and a tour of the S.S. Columbia, aka the Bobla Boat. Russ oversees the video production, programming and strategy for the USA TODAY NETWORK across multiple platforms and audiences. Previously, Russ was head of Yahoo! Studios, responsible for developing original video content for Yahoo! Finance, Yahoo! Sports, Yahoo! News and a dynamic slate of lifestyle properties, overseeing the execution of 40+ digital video programs and LIVE productions across all of Yahoo!. Additionally, he has over two decades of experience in network broadcast television holding positions at BET, NBC and CBS.

Russ Torres Russ Torres
VP, Digital Video Content & Strategy, USA Today LinkedIn@russtorresnyc

10:30 a.m.


11:00 a.m.


Why OTT is the Place to Be: How Calkins Media Became the First Local Media Company to Launch OTT Channels

Gain insights on how news media companies can take advantage of OTT from the perspective of the first local media company to venture into this space. OTT, short for �over the top,� refers to video services that surpass traditional set-top boxes, delivering video programming to televisions via broadband Internet access. Hear Calkins Digital�s journey, the lessons learned, and the road map for how you too can capitalize on OTT. Read their recently released whitepaper here.

Guy Tasaka Guy Tasaka
Chief Digital Officer, Calkins Digital LinkedIn@guytasaka

11:30 a.m.

Advertising Opportunities in Video

Video Landscape Report and Guide to Digital Video Advertising - What are the trends, pitfalls and opportunities in video advertising?

Releasing their Video Landscape Report and their Guide to Digital Video Advertising Val works closely with the IAB Video Board on initiatives critical to the advancement of the video advertising industry. Val also leads the committees for digital video, mobile video, and programmatic video where she collaborates and facilitates discussions with IAB members to develop guidelines, best practices, white papers, research, and thought leadership addressing the challenges and opportunities in the video marketplace. Hear first-hand of the findings of these recently released reports and how to make the most of the advertising models and trends in video advertising.

Val Baron Val Baron
Director, Video, IAB LinkedIn

12:00 noon

Office Hours Lunch

Because there's never enough time to ask all the questions and dig deeper into the key point of any presentation — we're offering Office Hours. Grab your lunch and keep the conversations going over lunch with our presenters. This is your opportunity to consult with presenters, share your story, and engage in learning next steps to make a change.

1:30 p.m.

Advertising Opportunities in Video

Honolulu's Out-of-Home In-Store Digital Billboard Network

With over 100 digital screens residing in various retail outlets in the Honolulu marketplace (and plans to grow to 500 in the near future) playing 15 second videos on a 3 minute clock, videos are shared between the publisher, retailer and vendor/advertiser. This initiative has revenue projection of approximately $700K and will continue to increase as more screens are added state wide. The new in-store digital billboard business is 100% incremental revenue and taking money away from TV, agencies and other digital platforms in the market. With added technology, these in-store digital billboards are able to provide the retailers and advertisers detailed reporting on who is viewing their video advertisements and the exact time(s) those particular demographics are viewing. The opportunities generated from this program for the newspaper, advertisers, and stores is extremely impressive and only projected to grow. Learn how this project was implemented, what it takes, and how it's growing Honolulu's business by creating a new advertising vehicle that's creating more sales for all.

David Kennedy J. David Kennedy
Chief Revenue Officer, Oahu Publications, Inc. LinkedIn

GateHouse Digital Billboards: An experiment turned successful

With a more grassroots effort, GateHouse has also launched digital billboards, with a low-cost experiment that's generated results and expanding into its own program. Unlike Honolulu, billboards are part of GateHouse's markets, yet this program is taking off successfully. Hear how you too can launch an innovative test, capitalizing on video in your market. Two different markets had the same idea and executed very differently, yet the results are successful all the same.

Paul Felicissimo Paul Felicissimo
Director- Audience Development and Operations, GateHouse Media LLC. LinkedIn

From an Idea to a Moneymaker: The Statesman Media journey to video success

Statesman Media (Austin American-Statesman, austin360, ¡ahora si!) is finding innovative ways to integrate video and journalism, becoming a visionary company in the highly competitive, mobile-first, new media news world. Hear the story of how their Austin 360 studio sessions have become amazingly lucrative, and the serendipitous journey they took to get here. Learn about what they're doing in Austin to move the industry forward, lessons looking back, and how you can get involved.

Steve Dorsey Steve Dorsey
Vice President, Innovation and Planning, Statesman Media LinkedIn @dorsey

2:45 p.m.


3:15 p.m.

Alabama Media Group: Going Deep with Video Centric Content

Advance is going deep with video centric content, focusing on video content that people are passionate about: sports, geographic and regional pride. By creating engaging, socially compelling content, Alabama Media Group has delivered millions of views and gained significant sponsors for their videos. Local content, covering local areas, and allowing people to interact with their local content has opened a completely new avenue of revenue for Advance that is also providing a new vehicle for audience. Take notes, think about what passionate content you can capitalize on in your market.

Michelle Holmes Michelle Holmes
Vice President, Content, Alabama Media Group LinkedIn @mlh_holmes

3:30 p.m.

Analogous Inspiration Outside the News Media Presentations

One of the best ways to find new models is by looking outside our industry. Invitations have been made to various companies and still being confirmed. Check back frequently to watch the lineup grow.

4:15 p.m.

Un-conferencing/Office Hours

Use this time to further your actionable take aways, engage with attendees and presenters, and participate in moderated un-conferencing to make the most of the presentations and your own unique market challenges. This is your time to dig deep, work with the resources in the room and close the day with your plans for your organization.

Questions? Contact us


Kris Williams
Membership Director
Dallas, Texas
Mobile: +1 214 354-6185
Click here to e-mail me