The practical steps media executives should take now to leverage data for significant audience and revenue growth

    big data content iconContent
    big data advertising iconAdvertising
    big data audience iconAudience
    big data vision iconVision

Key topics



  • Collection, storage, usage
  • Content: who, when, how
  • Leveraging data and mobile content
  • Tools and utilization for data sets
  • Social applications
  • Direct and indirect sales
  • Programming content and driving engagement
  • Targeting, data management
  • Advertising and revenue
  • Providing targeted content
  • Various audience platforms
  • Revenue development
  • Social media and trends
  • What’s next?

Confirmed Speakers


Gary Angel

Gary Angel
Principal, Digital Analytics
Ernst & Young
@garyangellinkedIn

​Josh Arak

​Josh Arak
Director of Optimization
The New York Times
@josharaklinkedIn

Tom Argiriou

Tom Argiriou
Vice President of Customer Insights & Data Strategy
Gannett
linkedIn

Rob Beeler

Rob Beeler
Publisher
AdMonsters
@rbeelerlinkedIn

Eric Brown

Eric Brown
Director of Business Intelligence
Bleacher Report
@ebrohinholinkedIn

David Chivers

David Chivers
President and Publisher
Register Media
@davidchiverslinkedIn

Christopher DeLessio

Christopher Delessio
Executive Director, Customer Analytics
Tribune Publishing
linkedIn

Laura Evans

Laura Evans, Ph.D
Vice President, Audience Development and Data Science
Scripps Networks Interactive
@evanslaurablinkedIn

Corey Ford

Corey Ford
Managing Partner
Matter
@coreyfordlinkedIn

Joe Germuska

Joe Germuska
Chief Nerd
Northwestern University Knight Lab
@joegermuskalinkedIn

Ryan Graff

Ryan Graff
Outreach and Editorial
Northwestern University Knight Lab
@rcgrafflinkedIn

Suneel Grover

Suneel Grover, MBA, MS
Principal Solutions Architect
SAS
@suneelgroverlinkedIn

Gunnard Johnson

Gunnard Johnson
SVP Data & Analytics
Centro
@gunnardjlinkedIn

Kent Kirschner

Kent Kirschner
VP Global Business Development
SAMY
linkedIn

Mukund Mohan

Mukund Mohan
Director
Microsoft Ventures
@mukundlinkedIn

Andy Monfried

Andy Monfried
Founder & CEO
Lotame
@andymonfriedlinkedIn

John Newby

John Newby
President
INMA North American Division
@thetimesottawalinkedIn

Justin Nicols

Justin Nicols
Chief Operating Officer
Okanjo
@getokanjolinkedIn

Nicki Purcell

Nicki Purcell
Chief Digital Officer
Dallas Morning News
@nickipurcell1linkedIn

Ramana Rao

Ramana Rao
Chief Technology Officer
@treeraolinkedIn

Eric Siegel, PhD.

Eric Siegel, PhD.
Founder
Predictive Analytics World
@predictanalyticlinkedIn

Ryan Thornburg

Ryan Thornburg
Digital Journalist/Professor
UNC Chapel Hill Graduate School of Journalism
@rtburglinkedIn

Earl Wilkinson

Earl Wilkinson
Executive Director and CEO
INMA
@earljwilkinsonlinkedIn

Jed Williams

Jed Williams
VP of Business Development & Strategy
VendAsta
@williamsjedlinkedIn

Agenda

All Data Insights sessions will take place at the Tribune Tower in Chicago.



Thursday October 1

INMA Partners In Business
Press Reader RAM
Morning Sponsor

Gannett Imaging and Ad Design Center


7:30 a.m.

Registration, Continental Breakfast, and Networking

Theme: Setting the Vision 1, Inspiration and Aspiration

8:30 a.m.

The State of Big Data for Media Companies


Hear from associate leaders on the state of data from big companies.

Matthew Ipsan Matthew Ipsan
Program Chairman, INMA Data Insights Conference

Mukund Mohan Mukund Mohan
Director, Microsoft Ventures @mukundlinkedIn

John Newby John Newby
President, INMA North America Devision @thetimesottawalinkedIn

Earl Wilkinson Earl Wilkinson
Executive Director and CEO, INMA @earljwilkinsonlinkedIn

9:00 a.m.

How Data Enables Publishers

Data enables strategies around content, advertising, consumer marketing, and product development. Learn more about how data deepens relationships with advertisers and consumers.

David Chivers David Chivers
President and Publisher, Register Media @davidchiverslinkedIn

Tom Argiriou Tom Argiriou
Vice President of Customer Insights & Data Strategy, Gannett linkedIn

9:45 a.m.

Break

Theme: Creating the Foundation for Data-Driven Success

10:00 a.m.

Building the Analytics Team

Data is everywhere but data scientists are not. How can you build a team, leverage the data you have throughout the organization when the field is so new and competition is so high? This presentation will cover Scripps Networks's approach to data science and how they have overcome this difficult environment to build data products and deliver insights across a myriad of data systems.

Dr. Laura Evans Laura Evans, Ph.D.
Vice President, Audience Development and Data Science, Scripps Networks Interactive @evanslaurablinkedIn

10:30 a.m.

Audience Data Strategies

From a high level, the discussion will center on four key areas in the age of audience data: assignment journalism, driving engagement, social opportunities, and an open dialogue/conversation with readers/subscribers.

Ryan Thornburg Ryan Thornburg
Digital Journalist/Professor, University of North Carolina Chapel Hill Graduate School of Journalism linkedIn

11:00 a.m.

Data Management Platforms

Who are they and what do they do? Does your company need one? We will explore the opportunity and how to capitalize, as well as highlighting the tools to use for data understanding.

Andy Monfried Andy Monfried
Founder & CEO, Lotame @andymonfriedlinkedIn

11:30 a.m.

Content Data: What Is It? How To Collect It? What To Do With It?

Media companies collect, store and parse data daily. But are they getting any value out of the data? We will demonstrate some examples of “Big Data” that in reality is of “little value.”

Nicki Purcell Nicki Purcell
Chief Digital Officer, Dallas Morning News @nickipurcell1linkedIn

12:00 Noon

Data and Partner Ecosystem

The data and analytics ecosystem has grown richer but also vastly more complex. We’ll look at the way technologies have matured and the natural path organizations take as they advance their analytics capabilities. This session will overview key technologies and data players across digital analytics including SaaS digital analytics platforms, Hadoop warehouses, personalization systems, attribution vendors, social and HH data vendors, 3rd-party cookie tracking, device tracking, DMPs, Voice of Customer (VoC) systems, and Customer Experience Management systems. Understanding this path toward maturity sets the table for thinking about vendor and data partnerships and when/where/why they can help drive the business.

Gary Angel Gary Angel
Principal, Digital Analytics, Ernst & Young @garyangellinkedIn

12:30 p.m.

Lunch + Office Hours

For those that want a deeper dive from the morning's presenters, office hours will be held so that conference attendees will have time to ask any questions they’d like, to better understand the practical applications and best practices going forward.

Sponsored by RAM

Afternoon Sponsor

AutoConX Systems


2:00 p.m.

The Advertiser Data Story: What Do We Know? (And What Can We Do With It?)

Media companies are investing aggressively in data strategies to boost reader engagement and drive consumer monetization. But without a similar approach to advertiser data, publishers are bypassing huge revenue opportunities. In this session, we will focus on leveraging advertiser data and insights through marketing automation to build more a more effective sales machine.

Jed Williams Jed Williams
Vice President of Business Development & Strategy, VendAsta @williamsjedlinkedIn

2:30 p.m.

Break

3:00 p.m.

The Basics at a High-Level

Understanding the differences among first-party, second-party, and third-party data. We will focus on best practices in collection, storage and usage, with an added emphasis on how to turn data into actionable data by understanding trends in real-time.

Eric Brown Eric Brown
Director of Business Intelligence, Bleacher Report @ebrohinholinkedIn

Theme: Setting the Vision 2: Qualitative Data Strategies and Opportunities

3:30 p.m.

Qualitative Data

Utilized by the Stanford Design School, the design thinking process, which is geared to fast-prototyping of products by quickly receiving qualitative feedback from consumers and users. This session will be hosted by a former Design School instructor who now leads one of the most successful media accelerators.

Corey Ford Corey Ford
Managing Partner, Matter @coreyfordlinkedIn

4:30 p.m.

Take Aways of the Day

Mukund Mohan Mukund Mohan
Director, Microsoft Ventures @mukundlinkedIn

5:00 p.m.

Program Concludes for Day

5:30 p.m. - 7:00 p.m.

Networking Happy Hour Hosted by OwnLocal at Vertigo Sky Lounge at the Dana Hotel and Spa

Two West Erie Street, Chicago, IL 60654

OwnLocal Logo Vertigo Sky Lounge Logo

Friday, October 2

Morning Sponsor

VendAsta


VendAsta
7:30 a.m.

Continental Breakfast and Networking

Theme: Setting the Vision 3

8:00 a.m.

The Big Picture of Data

The founder of Predictive Analytics World and author of “Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie or Die,” Eric Siegel, is our keynote to direct us through the how and why of predictive analytics. We will learn the, “powers and perils of predictive analytics, showing how predicting human behavior combats financial risk and boosts sales.”

Eric Siegel, PhD. Eric Siegel, Ph.D.
Founder, Predictive Analytics World @predictanalyticlinkedIn

Theme: Audience Growth with Data

8:45 a.m.

Optimization through Data and Testing

​Learn how you can utilize testing to optimize your audience's experiences and meet business goals. We'll discuss common testing methodologies and their ideal uses, as well as how to track and analyze your data ​effectively ​to ensure you're looking at the whole picture when identifying the impact of your tests.

​Josh Arak ​Josh Arak
Director of Optimization, The New York Times @josharaklinkedIn

9:15 a.m.

Break

9:30 a.m.

Leveraging Cross-Platform Data for Predictive Marketing

In today’s multiplatform world, content can be delivered using data-driven insights from normalized clickstream, geo, demo, and psychographic data. Significant analytic opportunities exist to acquire and grow audiences on all platforms, and we’ll go through best-practice approaches in stitching online and offline data together for the purposes of predictive marketing applications across audience segments, such as desktop, smartphone, tablet, newspaper, and social.

Suneel Grover Suneel Grover, MBA, MS
Principal Solutions Architect, SAS @suneelgroverlinkedIn

10:00 a.m.

Data Driven Acquisition and Retention Success Stories

Whether in digital or print, organizations that are mining their data to improve acquisition and retention are realizing real success. We will demonstrate best practices and highlight the organizations that are focused on driving consumer revenue.

Christopher DeLessio Christopher DeLessio
Executive Director, Customer Analytics linkedIn

Theme: Future of Advertising and Local Built on Data Insights

10:30 a.m.

Advertising/Revenue

Actionable data puts the right message to the right person at the right time either with direct sales or programmatic. Are you and your organization able to find the actionable (targeted demographic, geographic, intent, activity, etc.) data to increase eRPMs. We will show you how.

Rob Beeler Rob Beeler
Publisher, AdMonsters @rbeelerlinkedIn

11:00 a.m.

Local Advertising Platforms to Watch

Other local advertising platforms and how they are using data to drive success.

Kent Kirschner Kent Kirschner
Vice President Global Business Development, SAMY linkedIn

11:30 a.m.

Real-time Social Engagement Data

We are digging deeper into content mining and chasing users with all kinds of tech, so we can throw Ads that are becoming more and more ineffective. Might not Engagement offer a different approach for moving forward? We will explore what Engagement could look like and how that could shape new social, mobile, real-time platforms for news media organizations.

Ramana Rao Ramana Rao
Chief Technology Officer @treeraolinkedIn

12:00 Noon

Takeaways, Conclusions, Summary and Implementation


Mukund Mohan Mukund Mohan
Director, Microsoft Ventures @mukundlinkedIn

12:30 p.m.

Lunch + Office Hours

For those that want a deeper dive from the morning's presenters, office hours will be held so that conference attendees will have time to ask any questions they’d like, to better understand the practical applications and best practices going forward.

Sponsored by PressReader

1:30 p.m.

Conference Concludes

2:00 p.m. - 5:00 p.m.
Study Tour

Chicago Data Insights Briefing at Northwestern’s Medill School of Journalism

The INMA Data Insights Conference concludes with an afternoon study tour and a briefing at Northwestern’s Medill School of Journalism’s downtown Content Lab, with presentations by Knight Lab, Okanjo and Centro. We’ll hear from Knight Lab staff about their work to make digital storytelling more compelling and the ways in which news organizations might harness data to improve journalism and the reader experience. Northwestern University Knight Lab is a team of technologists and journalists working to accelerate innovation in media and media education. The Lab develops technology for publishers, reporters, producers, and consumers that makes information more meaningful and promotes quality storytelling online.

Joe Germuska Joe Germuska
Chief Nerd, Northwestern University Knight Lab @joegermuskalinkedIn

Ryan Graff Ryan Graff
Outreach and Editorial, Northwestern University Knight Lab @rcgrafflinkedIn

Gunnard Johnson Gunnard Johnson
Senior Vice President Data & Analytics, Centro @gunnardjlinkedIn

Justin Nicols Justin Nicols
Chief Operating Officer, Okanjo @getokanjolinkedIn


Centro Logo Medill Logo knightlab logo okanjo logo

Venue



  • Chicago Data Waterfront
  • Chicago Data Skyline
  • Chicago Data Trump Tower
  • Chicago Data Rigley Field
  • Chicago Data Theater
  • Chicago Data Tribune Tower


 Tribune Tower

435 N Michigan Ave #6
Chicago, Illinois 60611

Get Directions

Nearby hotels

Hotel Palomar(.3 miles) 7-minute walk to Conference venue
Wyndham Grand Chicago Riverfront(.3 miles) 7-minute walk to conference venue Courtyard Marriott River North (.2 miles) 5-minute walk to conference venue Intercontinental Hotel Chicago Magnificent Mile (across the street from conference venue)

Conference attendees

The INMA Data Insights Conference will attract news media executives interested in making data insights work for them.

See Who will Be There

As of 23 March 2017

  • Robert Allan, Product Manager, The Toronto Star, Canada
  • Kendal Clarke, Manager, Corporate Strategy and Development, Torstar, Canada
  • Iain Coates, Manager, Data Insight & Strategy, Winnipeg Free Press, Canada
  • Kevin Curnock, General Manager, Brunswick News Inc., Canada
  • Julie Martin, Revenue and Audience Strategist, The Toronto Star, Canada
  • Gustavo Melo, Director of Product, Viafoura, Canada
  • Angus Robinson, Director of Analytics & Data Strategy, Metroland Media Group, Canada
  • Sean Ward, Manager - Business Improvement, Brunswick News Inc., Canada
  • Amina Rillo, Digital Publisher, Summit Media, Philippines
  • Ben Abbatiello, Director of Business Development, SpotX, United States
  • Gary Angel, Partner/Principal, Advisory Digital Analytics Center of Excellence, Ernst & Young LLP, United States
  • Josh Arak, Director of Optimization, The New York Times, United States
  • Thomas Argiriou, United States
  • Amy Aschenauer, Implementation and Training Manager, Gannett Imaging and Ad Design Center, United States
  • Rob Beeler, Publisher, AdMonsters, United States
  • Cathy Blanton, Senior Database Analyst, Marketing G2, United States
  • Lynne Brennen, Principal, New Leaf Media, United States
  • Greg Bright, Director, Digital Strategy and Analytics, Albuquerque Publishing Co., United States
  • Eric Brown, Director of Business Intelligence, Bleacher Report, United States
  • Thomas Brown, Director of Circulation, Advance Central Services - Syracuse, United States
  • Ryan Busch, Sr. Business Development Manager, Research and Analysis of Media of Americas, United States
  • Kayla Castille, Director of Digital Content, Community Newspaper Holdings, Inc, United States
  • Angela Cheng, Business Intelligence Analyst, The Atlanta Journal-Constitution, United States
  • David Chivers, Publisher, Des Moines Register, United States
  • Courtney Chojnacki, Director Ad Networks & Sales Operations, Community Newspaper Holdings, Inc, United States
  • Brooke Christofferson, Vice President - Client Strategy, The USA Today Network, United States
  • Suzanne Clayton, Principal Product Marketing Manager, SAS Media and Entertainment, United States
  • Jennifer Cooper, Statesman Studio Research Analyst, Austin American-Statesman, United States
  • Rodger Cosgrove, Principal, American Letter Media Company, United States
  • Rachel Davis Mersey, Associate Professor, Northwestern Univ-Medill School of Journalism, United States
  • Christopher Delessio, Executive Director, Tronc, Inc., United States
  • Madeline Delianides, Executive Director Marketing Operations and Automation, The New York Times, United States
  • Travis Engebretson, Director, Consumer Intelligence, GateHouse Media, United States
  • Laura Evans, Vice President of Audience Development & Data Science, The E.W. Scripps Company, United States
  • Markus Feldenkirchen, Chief Executive Officer, ppi Media US, Inc., United States
  • Dan Fetters, Managing Director, SAS Media and Entertainment, United States
  • Corey Ford, Managing Partner, Matter., United States
  • Eliza Gaines, Vice President of Audience Development, Arkansas Democrat-Gazette, United States
  • Conan Gallaty, Vice President Digital, WEHCO Media, United States
  • Maria Gangat, Marketing Development Representative, OwnLocal, United States
  • Ilan Gendellman, Chief Technology Officer, Advertising and Media, AMDOCS, United States
  • Joe Germuska, Chief Nerd, Northwestern University Knight Lab, United States
  • Jimmy Glenn, Director of Audience Development, Community Newspaper Holdings, Inc, United States
  • Patrick Glennon, President, Marketing G2, United States
  • Richard Gordon, Professor, Director of Digital Innovation, Northwestern Univ-Medill School of Journalism, United States
  • Ryan Graff, Outreach and Editorial, Northwestern University Knight Lab, United States
  • James Green, Vice President - Digital, Lee Enterprises, United States
  • Catherine Grillot, Director of Audience Development, The Columbus Dispatch, United States
  • Suneel Grover, Principal Solutions Architect, SAS Media and Entertainment, United States
  • Rob Hage, Chief Executive Officer, AutoConX Systems, United States
  • Philippe Hall, Manager of Digital Technology, Paddock Publications, United States
  • Frank Horvath, Vice President of Circulation and Audience Development, The Plain Dealer, United States
  • Eric Hutchins, United States
  • Matthew Ipsan, EVP/Chief Digital Officer, Community Newspaper Holdings, Inc, United States
  • Gunnard Johnson, SVP Data & Analytics, Centro, United States
  • Chris Johnson, Regional Director, Livefyre, United States
  • Mark Kim, Business Development, Second Street, United States
  • Kent Kirschner, VP Global Business Development, SAMY, United States
  • Nathaniel Lea, President/ Chief Operating Officer, WEHCO Media, Inc., United States
  • Candy Lee, Professor, Northwestern Univ-Medill School of Journalism, United States
  • David Lerchbacher, Director of Analytics/Market Research, The Denver Post, United States
  • Tyler Mack, Director of Digital Solutions, Guard Publishing Company, United States
  • Jason Maly, Sr. Product Manager, Community Newspaper Holdings, Inc, United States
  • Connie Mcgarrah, United States
  • Tj Mclarty, Sr. Production Manager/ Digital, Austin American-Statesman, United States
  • Gordon Mcleod, United States
  • Mukund Mohan, Director, Strategy, Cloud and Enterprise, Microsoft Ventures, United States
  • Andy Monfried, Lotame, United States
  • Landon Morales, Chief Revenue Officer, OwnLocal, United States
  • John Murray, Sales Development, Chartbeat, United States
  • Nik Nadolski, Strategic Account Lead, Chartbeat, United States
  • John Newby, Publisher, Muskogee Phoenix, United States
  • Justin Nicols, Chief Operating Officer, Okanjo, United States
  • Irina Platonova, Corporate Director of Marketing Services, GateHouse Media, United States
  • Sharon Prill, Marketing and Strategy Consultant, Posh Technologies, United States
  • Nicki Purcell, Chief Digital Officer, SVP/Consumer Sales, A. H. Belo Corporation, United States
  • Ramana Rao, Chief Technical Officer, Livefyre, United States
  • Jacqueline Reynolds, Vice President of Sales, OwnLocal, United States
  • Lori Rosen, Senior Account Executive, Lotame, United States
  • Monica Sanchez, Manager, Research - Audience Development & Analytics, Newsday, United States
  • Matt Sandberg, Director Marketing and Innovation, Swift Communications, Summit Daily, United States
  • Robert Saurer, Vice President Consumer Marketing, GateHouse Media, United States
  • Eric Siegel, Founder, Predictive Analytics World, United States
  • Daniel Smith, Vice President Audience, Bay Area News Group, United States
  • Trisha Snow, Vice President, Sales, AutoConX Systems, United States
  • Drew Suppes, Enterprise Account Analyst, AdTaxi, United States
  • Maria Terrell, Principal Consultant, M.Terrell Consulting, United States
  • Ryan Thornburg, Digital Journalist/ Professor, UNC at Chapel Hill, United States
  • Patrick Tornabene, VP, Audience Development & Analytics, Newsday, United States
  • Joe Weir, United States
  • Earl Wilkinson, Executive Director and CEO, INMA, United States
  • Kristen Williams, Director, Strategic Partnerships, SpotX, United States
  • Kris Williams, Membership Director, INMA, United States
  • Jed Williams, VP of Business Development & Strategy, Vendasta, United States
  • Marcus Wilson, Chief Executive Officer, President, townnews.com, United States
  • Meg Wolsiffer, Marketing Communications Specialist, Gannett Imaging and Ad Design Center, United States
  • Sonia Yamada, Vice President, Consumer Insights, The New York Times, United States
  • Rob Yarin, Vice President, Content and Product Development, Cox Media Group, United States
  • Erik Zenhausern, Director, Subscription Acquistions, Newsday, United States

Ready to add your name to the list?

Register Now

Other details



What is the attire?

Business casual

Language

English

How to get to venue

Click here for a map showing the venue

What will the weather be like?

Expect 64°F high & 45°F low (8° to 18°C)

Cancellation Policy

Conference Registrations are subject to a $250 fee for cancellation between August 28, 2015, and October 1, 2015. No refunds or credits are granted after October 1, 2015. Hotel room cancellations must be made directly with hotel.

Sponsorship

Contact INMA's Eric Hutchins to learn more

About Chicago

choosechicago.com
cityofchicago.org

INMA Conference Committee

North America Board

Conference Chair:
Matthew Ipsan
Senior VP/Chief Digital Officer, CNHI
Lynne Brennen
Committee Member:
Lynne Brennen
Principal, New Leaf Media
Christopher DeLessio
Committee Member:
Christopher DeLessio
Executive Director, Customer Analytics, Tribune Publishing
Committee Member:
James Green
Vice President Digital, Lee Enterprises
Sharon Prill
Committee Member:
Sharon Prill
Publisher & President, Seattle Times Affiliate News Group / Yakima Herald-Republic
Sonia Yamada
Committee Member:
Sonia Yamada
Vice President, Consumer Insights, The New York Times


Pricing and Registration

Click below to reserve your spot at the INMA Data Insights Conference in Chicago

Registration Package
INMA Member Registration
Register Online Register by PDF
By July 31
$1,195
By Aug. 28
$1,295
By Sept. 30
$1,395
On Site
$1,495
Registration Package
Non-member Registration*
Register Online Register by PDF
By July 31
$1,890
By Aug. 28
$1,990
By Sept. 30
$2,090
On-Site
$2,190

Note:
- All Rates are per person.
- *Non-member registration include one year of INMA Membership.
- Please email Eric Hutchins at eric.hutchins@inma.org to inquire about group pricing. To qualify for group pricing, your company must be a Corporate Member of INMA.


Register Now

Sponsors



    INMA Partners in Business
    Event Sponsors
  • AutoConX Systems logo
  • GIADC logo
  • Lee Enterprises logo
  • Own Local
  • TownNews Logo
  • VendAsta logo

Questions? Contact us



Contact Eric Hutchins

INMA

Eric Hutchins
North America Division
Dallas, Texas
Mobile: +1 214 864-4399
Click here to e-mail me