Keynote presentations will be followed by thought-provoking discussions that will involve the audience and stimulate networking. This conference is all about sharing ideas and inspiring change! It will be a unique experience because it will offer surprise, debate, drama, engagement, memories, and excitement!
All workshops and the conference itself will take place at the Park Inn hotel.
The Conference will take place on Thursday, September 30th and Friday, October 1st. On Wednesday, September 29th, there will be 3 pre-conference seminars.
1. Research Seminar
2. Local Newsmedia Seminar
3. Sports in Media Seminar
Wednesday, September 29th.
09:00 – 17:30
General assembly OPA Europe
Gamma Room
Timing for Wednesday
13:00 – 14:00: Welcome sandwich buffet
14:00 – 15:30: Seminar Part I
16:00 – 16:30: Networking Break
17:30 – 18:30: Seminar Part II
19:00 - 20:30: Opening Reception of the Conference (both "conference only" and "conference+seminar" participants welcome)
Research seminar: Low cost – High value research
Beta Room
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The INMA Research committee has carefully sought out the best programme for their bi-annual Research Seminar.
In times of crisis, news media companies often question the research they are doing. The research department is often the first causalty of any cost-cutting measures undertaken. During this seminar we'll be looking at:
- Presentation of the best cases how you can conduct research at low cost
- Presentation of the results from a 2010 survey how research is being done and sold within the newspaper companies. With cases how it is organised at specific companies
- Advertising pricing is key on the internet, we’ll present new findings from research done in the USA.
Ed Efchak, Managing Director, Belden Associates, New Jersey, USA
- Advertising models in print: pay in function of the impact of the ad, a new research based tariff model in Belgium and The Netherlands
Bart de Proost, Business Intelligence Manager, de Persgroep, Belgium
- Multimedia research: different research on multimedia use, brand value, tracking for regional newspapers, etc.
English spoken. No interpretation.
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Local media seminar (in partnership with MediaRegionalne, part of the Mecom Group)
Alfa Room 1 - Interpretation from English to Polish and Russian
This INMA seminar will touch the following topics:
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Integration of print and web on the editorial side:
Mecom Poland
By combining your efforts as local media you can gain branding and advertising both in print and on the web: Scandinavian cases.
Niklas Jonason (tbc)
The UK has 1500 local newspapers. How does Johnston Press, which groups 300 local and regional titles, cope What is the overall marketing strategy? How does one compete with national papers and websites?
Chris Pennock, Group Marketing Director, Johnston Press, UK
Germany has many local and regional papers. Harold Grönke will reveal some of the secrets of the well-established and growing group Verlag Dierichs in and around Kassel.
Harold Grönke, General Manager Verlag Dierichs, Kassel, Germany
The Czech local papers involved the community and organize events in their own cafés in order to reach their audience. Engagement is the issue.
Roman Gallo, Director for Media Strategies, PPF Media, Czech Republic (tbc)
Brainsnack session with participants
Participants are asked to share their best ideas of the last 2 years |
Sport Seminar
Alfa Room 2
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The sports section is one of the best read of many newspapers. When important sports events are organised in the newspapers region, sports becomes even more important: both readers and advertisers can boost revenue. Therefore we look into the best cases from newspaper companies on how to utilize sports events to increase readership and increase revenue from extra supplements and products.
• Aftenposten won the INMA sports competition at the european conference in Vienna. An overview of how Aftenposten used the then EURO CHAMPIONSHIPS to boost circulation and revenue.
• Jon Sumroy, CEO Courtview Media, Greece
• Sport.pl: an innovative money making site from a newspaper company.
Agora, Warsaw, Poland
• The Olympic Winter Games 2010. Vancouver.
• The Case of L'Equipe, France |
Opening reception
of the INMA/OPA European Conference hosted by the City of Krakow
For all seminar and conference participants.
The Opening Reception to the Outlook 2011 Conference is hosted by the city of Krakow and held in the Medieval City Hall, in the centre of Krakow. This Palace of the Wielopolski family was built in XVI-century and since 1864 has served as a seat for the Krakow city authorities. Participants will be welcomed by Mr Jacek Majchrowski, mayor of the City of Krakow.
Thursday, September 30th.
09:00 - 09:30
Welcome by the Presidents of OPA Europe and INMA
Tomasz Jozefacki, president OPA Europe
Wolfgang Bretschko, president INMA Europe
09:30 - 11:00
Marketing today is a different ball game: offline, online, full time...
Cutting costs is fine up till a certain point. What other ways are there to solve the industries problems? An exquisite tour around the globe on the best marketing cases.
• Kalle Jungkvist, Senior Advisor, Shibsted, Norway
• Shailesh Gupta, CEO Dainik Jagran, the biggest newspaper in the world with 65million readers, India
• David Montgomery, CEO Mecom (tbc)
11:00 - 11:30
Networking Break
11:30 - 13:00
Total Audience: how do we attract this audience?
speakers during this session:
• Bernard Asselin, Vice-President for Marketing and Reader Sales, The Gazette, Canada
• Griet Ducatteeuw, Sales Manager, Corelio, Belgium
• Wanja Oberhof, Director Niiu, erlin, Germany (tbc)
13:00 -14:00
Lunch
14:00 - 15:30
Inspiring change for advertising strategies
in partnership with Polish Press Association
• How do we bundle the different channels towards the advertisers.
Paul Farrell, Commercial Director, Irish Times, Ireland
• How an Advertiser and an Advertsing Agency see the future of advertising in print and online.
Fabrice Dekerf, Germaine Agency, Belgium (tbc)
15:30 - 16:00
Networking Break
16:00 - 17:00
Parallel sessions:
Brainsnacks: integrated advertising strategies (promotion, selling, training, price setting, etc..).
Cases of the winners of the Multimedia Advertising Awards Competition (The MAAC)
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Regulation (in English only)
Legislation and regulation will definitively have an impact on how the newsmedia business functions in the future. Competition laws and advertising regulation together with laws on privacy all have an impact on the business.
• Florian Nehm, Corporate Sustainability Officer, Axel Springer |
18:30 - 17:00
Busses leave from the Park Inn hotel for the evening Dinner
at the Salt Mines of Wieliczka
Gala Dinner
At the INMA/OPA European Conference the organisers have opted to hold the "gala dinner" on Thursday night instead of Friday night to give every one a chance to join; including those who fly back home early on Friday evening after the conference!
This year the Gala Dinner will be held at the magnificant salt mines of Wieliczka. Have you ever had dinner 125m below ground? Join us for this unique experience!
Friday, October 1st.
09:00 - 10:30
Frenemies Give Their View on The Future
10:30 - 11:00
Networking Break
11:00 - 13:00
Tablets, e-readers, Kindles, iPads, ... A New Hype or A Great Opportunity
A look at the best cases on tablet computers, Kindles and iPads.
13:00 - 14:00
Lunch
14:00 - 14:30
Overview of the Hypes of the last 7 years
Espen Hansen, Editor in Chief VG ONLINE, Norway
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15:00 - 16:00
Outlook for 2011
Earl Wilkinson, CEO INMA, Dallas, USA
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More details on the programme to follow shortly!
Partners' Tours
Why not bring along your partner to Krakow. We've organised "Partners Tours" for both Thursday and Friday.
Thursday September 30th, 2010
Walking tour in the Unesco World Heritage Centre of Krakow
The tour starts at 9.30 in the lobby of the Park Inn Hotel where the guide will be met
and includes a tour of Wawel Castle and Wawel Cathedral. From the hill the walk brings you to the Royal Road and the Main Market Square. The Stary Market, THE local market place will be visited and we end with lunch at the Szara Restaurant (13:00h) Friday October 1st, 2010
After meeting again in the hotel lobby we go by taxis to the Jewish Kazimierz through the Catholic Kazimierz. Included is a visit to the Remuh Synagogue with the famous cementery. Small galeries with Jewish craftsmen will bring some shopping time and the Klezmer Chois restaurant for lunch will be the end of this tour.
More programme details to follow soon!
INMA's Partners In Business
Conference Partners
Media Partners
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