Entries Tagged as Summaries
Video captures emotion, celebrations of INMA Awards dinner
09 May 2012Whether you missed some of the action or just want to relive spectacular moments from the 2012 INMA Awards Dinner, you'll enjoy this highlights video.
Be sure to check out all the other video from the 2012 World Congress coverage as well.
Juan Señor’s Monday takeaways
07 May 2012
Closing out day one of the 82nd INMA World Congress, moderator Juan Señor summarised the day’s top thoughts:
- It’s all about culture change.
- You need to take on the big issues to remain relevant.
- Controversy = conversation.
- Engagement is key!
- Right resources, partners, and training to become digitally fit.
- Growth of mobile will drop newspaper consumption to only 7% of total media intake.
- Future of journalism will be better than its past.
- We need to rethink every facet of the journalism model.
- Is it better to have a stable of focused brands with independent business models?
- Focus on story page and not so much the homepage.
- Right form for the right medium.
- Innovation must be part of an organisation’s DNA.
- Do not adopt digital — absorb it.
- 50% of publishers will not make the transition to digital.
Live at INMA World Congress: rapid-fire ideas to grow market share
07 May 2012
The INMA 2012 World Congress in Los Angeles began with a potpourri of success stories from global media companies: rapid-fire ideas to grow audience, advertising, and brand.
Eleven speakers — given seven minutes for their presentation and seven minutes for Q-and-A — got the Congress off to a fast-and-furious, thought-provoking start:
...[more]Brainsnack 2012 in tweets
06 May 2012Here is a Storify archive of our pre-conference “brainsnack session” in tweets. You can also relive the minute-by-minute events in the INMA Live coverage.
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Controlinveste introduces media literacy project aimed at young adults
06 May 2012
Most of the 11 presentations during Sunday’s “brainsnack” seminar revolved around creating revenue. Alexandre Nilo Fonseca focused on educating an audience — sometimes one that’s never before read a newspaper.
Fonseca, head of marketing for Controlinveste, explained the concept of MediaLab, a facility that lets young readers participate in journalism by using new technologies.
MediaLab is a relevant project for the 21st century because it studies the ways in which children and young adults access information, which Fonseca said has changed dramatically in the past 10 years.
The project doesn’t guarantee a difference can be made or that students will be able to tell the difference between a well-researched article by a trained journalist and an article simply found on the Internet, Fonseca said. But it does get people thinking about writing and reporting in newspapers — outlets to which they might not otherwise pay any attention.
...[more]Social media marketing still untapped well for audience gathering
06 May 2012
Content may still be king in terms of social media, but Alvin Lim, manager for online marketing at Singapore Press Holdings, said there’s a way to generate revenue through social media that most companies haven’t figured out.
Lim spoke during a “brainsnack” seminar on Sunday as part of the 82nd INMA World Congress in Los Angeles about how omy.sg, Singapore’s first bilingual-friendly (Mandarin and English) news and Web portal, has utilised social media and hyper-local coverage to expand appeal to audiences.
“Social media is not just about the medium,” Lim said. “It’s about selling the audience.”
The omy blog has 3,000 registered bloggers contributing, some that reside outside of omy.sg. Membership is free and open to anyone who has a blog.
Lim talked about a “commercial mentality” with the Web site that has cultivated a pay-per-post with bloggers. They serve the advertisements onto the writers’ blogs, functioning as an ad network.
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