Entries Tagged as Programme - Tuesday
Video captures emotion, celebrations of INMA Awards dinner
09 May 2012Whether you missed some of the action or just want to relive spectacular moments from the 2012 INMA Awards Dinner, you'll enjoy this highlights video.
Be sure to check out all the other video from the 2012 World Congress coverage as well.
30 of world's top newsmedia marketing campaigns honoured with INMA Awards
08 May 2012
Thirty (30) first-place winners in the INMA Awards 2012 competition are unveiled at the association’s World Congress in Los Angeles. The New York Times wins “Best in Show,” followed by Expressen and Correio da Bahia. New Zealand Herald and Diário de Notícias win three awards each.
Click here for the complete list of winners.
...[more]Wilkinson closes conference by asking, “What’s next?”
08 May 2012
An Encyclopedia Britannica salesperson came to Earl Wilkinson’s home nearly 40 years ago, wanting to sell the family of the future executive director and CEO of INMA books for an “astronomical rate.”
That set and all the others Encyclopedia Britannica has published since 1768 are now collectors’ items. The company announced in April it will stop printing hard copies of the world’s longest-running encyclopedia.
“For some reason, as I close this conference, this story rings very vivid,” Wilkinson said.
After 25 presentations over three days, Wilkinson finished off the 82nd INMA World Congress — themed “New Oxygen, New Growth” — on Tuesday afternoon.
“I don’t just want to close this conference,” Wilkinson said. “I’d like to close an era.”
Like Encyclopedia Britannica had to do, Wilkinson spent his 40-minute presentation asking “What’s next?” from INMA delegates in attendance at the J.W. Marriott/L.A. Live in Los Angeles.
Media outlets around the world have come to similar points over the last year and a half, Wilkinson said, knowing they have to go digital but unsure how to monetise online publishing.
He urged newspapers to move away from an “organising model” — aggregation, one deadline a day, and light expertise on a large number of subjects — in favour of a more niche operation.
“At the end of the day — today — Encyclopedia Britannica is more profitable but an infinitely smaller business,” Wilkinson said. “That’s not a bad landing, but I’d suggest we could do better.”
Wilkinson’s message wasn’t necessarily aimed at The New York Times and Los Angeles Times companies of the media world, but rather the publications that can be unique to a market. Other metro dailies need a new brand — a brand that revolves around convenience, relevance, consumption choice, and empowerment, he said.
“I don’t believe we can be great at dozens of stories … most of us are not in that league,” Wilkinson said. “We’ve got to pick and prioritise in the digital age with what we want to do.”
...[more]Gannett redesigns business model to maximise efficiency
08 May 2012
Gannett is the largest newspaper group in the United States, yet two years ago, the company decided it was not the world-class media player it wanted to — and could — be.
That bit of honest self-evaluation launched the company on an improvement programme that Vice President/Advertising Leslie Giallombardo outlined to INMA on Tuesday.
“If we really want to stand out for our customers and be valid and vital, we need that competitive differentiation,” she said.
What Gannett needed was a strong competitive advantage.
Historically, Gannett focused on sales month to month. Now the company is moving to long-term sales, focusing on quarterly, which Giallombardo said is best for customers. Employees needed to be more consultative and sell solutions that get results, she added.
...[more]Chisholm cites need for print-digital linkage to save newspapers
08 May 2012
Jim Chisholm likes the old-fashioned feel of thumbing through a printed newspaper.
And despite the trend to digital everything, the European-based consultant and analyst urged participants in the 82nd INMA World Congress not to give up on the printed medium. Rather, he said, they need to do a better job capitalising on print’s position in the media value chain.
“I think we’ve forgotten what brands are,” he told the Los Angeles audience.
Print is going to fund the industry into the future, but there also needs to be a linkage between print and digital media, he said. Both can be successful if media outlets figure out how to best use both platforms to market each other.
...[more]Panelists say different paywall models all profitable
08 May 2012
A four-panelist presentation Tuesday at the 82nd INMA World Congress gave publishers from around the world a chance to discuss digital subscription strategies back to back.
- Jerry Harris, managing director of group newspapers and design products at News Limited, controls more than 140 newspapers in Australia. His company uses what he calls a “freemium” model, meaning a certain percentage of content is in front of the paywall. Editors decide which stories stay free and have the ability to change an article’s status when they feel it’s needed.
The newspapers may offer more free content when traffic to their sites is slow; it did not want to become subscriber-only media to keep their casual readers, Harris said. - Paul Smurl, vice president/paid products of The New York Times, said readers were clear in wanting notice of what would change when the newspaper decided to establish a paywall for content.
The New York Times has always allowed open access to its homepage. But when a paywall went up last year, non-subscribers were limited to reading 20 articles a month so as to not lose casual readers.
Despite “blistering criticism” from media pundits, Smurl said, the paywall proved successful. The free reads limit was lowered in April to 10 articles as The New York Times cited more than 450,000 digital subscribers.
Live at INMA World Congress: revenue models for multi-media companies
08 May 2012Today at the INMA World Congress in Los Angeles, the
focus is on new multi-media revenue models, paid content success stories,
expanding audience with social media, advertising sales innovation, and where
print fits in the multi-media company.
Click here for our World Congress blog and here for up-to-the-minute live coverage by our team of bloggers.
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