Entries for month: December 2010
Gen Y's reality is print newspapers' challenge
27 December 2010 · By Lynne Brennen
The other day, as we were musing around a conference table, someone asked a straight forward and seemingly naïve question: why don't people read print newspapers as much as they once did?
We all know that there are easily a hundred very gloomy statistics combined with many other detailed references that each describes a ray of the prismed answer. In pursuit of the elusive answer, I recently came upon research by L2, a membership organization affiliated with New York University with the mission of driving digital marketing innovation. The research just released focused on the media consumption habits and brand affinities of affluent Gen Yers. A few excerpts from the research:
...[more]Digital tsunami: better to shoot ourselves in foot than competitors shoot us in heart
14 December 2010 · By John Newby
I recently had the outstanding opportunity to attend the INMA conference in Cambridge, Massachusetts. The conference was two packed days: Day 1 focused on methods to maximize circulation revenue put together by the North American Division of INMA and Day 2 focused on the new technology of tablets put together by the European Division of INMA. The tablet summit was a follow-up to the Oxford summit held early this year.
While it was something that I have suspected and talked about for quite some time, this author came away with an increasingly enhanced view of the future of the printed product. We can debate the time-line, impact and sequence of events; but the tablet technology is going to change our industry forever, and many will be unable to withstand the impact of this pending tsunami-like impact on our industry.
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