Entries for month: September 2011
Newspaper magazines: saviours of newspapers and magazines?
27 September 2011 · By Ilse Peeters
Newspapers have been more than just the daily news for some time now. The expanded weekend issues, with their associated magazines in particular, ensure newspapers don’t just get thrown out with the next day’s trash. Le Figaro Magazine and Madame Figaro, The Observer Magazine, Guardian Weekend, Telegraph Magazine, Stella, Weekend Magazine (Daily Mail), You and Io Donna Magazine (Corriere della Sera) are just a few of the many examples in Europe.
In Belgium, two quality Flemish newspapers each came out with a new weekly magazine recently: their readers will now get two complete magazines with their weekend papers.
De Morgen (De Persgroep Publishing), with its revamped DM Magazine, focuses on in-depth journalist reports, portraits and interviews, plus an extended TV guide. This means the magazine is aimed mainly at men. DMUZE is a totally new weekly magazine focusing more on lifestyle, fashion and beauty, aimed at women readers. Its competitor De Standaard (Corelio)’s DS Weekblad aims to present ambitious journalism and current events, while DS Magazine keeps the focus on lifestyle.
Why are these publishers launching two new magazines on the market today, at a time when many people are questioning whether print media have a future at all? This is not a pure research topic, but still worth discussing on this blog.
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