Entries for month: January 2011

The mobile tsunami: a priority for news publishers

Do you have budget allocated for mobile strategies in 2011? Do you have someone on your team responsible for mobile strategies, or is that for “everybody”? Do you have a smartphone with Internet access? Have you ever accessed a Web site using your smartphone?

OK, if you answered “yes” to the first two questions, you are going to survive. If you answered “yes” to the third and fourth questions, you are already part of the world that will survive.

I am pleased to continue this exciting new INMA blog, launched a few days ago by my colleague and friend, Mark Challinor, in the United Kingdom.

There is a “mobile tsunami” on its way to hit your office walls, and you need to be prepared. The newspaper industry missed the boat when the Internet wave hit. Now, there is another opportunity - but the wave is much bigger and it's coming fast.

Mobile's transition presents “mix strategy” opportunities for publishers

Welcome to INMA's new Mobile and Tablets for Newsmedia Blog!

Over the coming weeks and months, INMA will bring to you the latest news, trends, and opinion on what's happening in the mobile world — and how this relates to news publishers. My good friend and INMA colleague, Paulo Mira, will co-author this blog, bringing our perspectives from both sides of the Atlantic Ocean with me in London and Paulo in Miami.

As publishers seek new ways to unlock digital content interaction and monetisation, we'll bring you the latest thinking on mobile and tablets — a fast-changing landscape that seems to have new nuances and logic each week. It's all a minefield, and we'll hopefully bring the issues to the table, clearly and succinctly, so you are able to find the best solutions for your business.

What are the platforms we should be looking at? What are the industry experts saying? What interaction techniques are there out there? What newsmedia companies are embracing mobile and tablet devices? What should we be concentrating on in 2011?

Let's start this blog with a quick summation of where we are today as a newsmedia industry in the world of mobile.