Bottom-Line Marketing Blog
About This Blog
The Bottom-Line Marketing blog aims to bring together the principles behind marketing with the real-world experiences of newspapers transitioning to newsmedia companies.
233 Blog Posts
Top 10 Viewed Bottom-Line Marketing Blog Posts From the Past Year
- INMA: The 5th “P” in marketing: people
- INMA: Research reinforces effectiveness of print advertising
- INMA: Newspaper marketing success requires 4 steps
- INMA: Study: Premium content sites deliver premium results for digital advertisers
- INMA: Are the Internet, social media killing journalism?
- INMA: Why everyone in your media company is in sales
- INMA: Culture eats strategy for breakfast, innovation for lunch, passion for dinner
- INMA: Your media brand is who you are and what you do
- INMA: Deep audience data should shape marketing strategy
- INMA: How GateHouse Live generated US$8 million in revenue