Bottom-Line Marketing Blog
About This Blog
The Bottom-Line Marketing blog aims to bring together the principles behind marketing with the real-world experiences of newspapers transitioning to newsmedia companies.
222 Blog Posts
Top 10 Viewed Bottom-Line Marketing Blog Posts From the Past Year
- INMA: The 5th “P” in marketing: people
- INMA: Research reinforces effectiveness of print advertising
- The 5th “P” in marketing: people
- Newspaper marketing success requires 4 steps
- INMA: Newspaper marketing success requires 4 steps
- INMA: Study: Premium content sites deliver premium results for digital advertisers
- Change or die: Why failure to act is not an option for news media companies
- Telegraph Herald thanks, follows up with new customers via e-mail
- INMA: 14 reasons to be optimistic about magazines
- INMA: Are the Internet, social media killing journalism?