INMA releases Newsmedia Outlook 2012, focused on culture change and multi-media growth path

INMA has released “Newsmedia Outlook 2012: Culture Change and the Multi-Media Growth Path,” a report that looks to the year ahead and suggests newsmedia companies must conduct root-and-branch culture change now to complete the transition to multi-media.

To get your copy of this groundbreaking report used by companies for strategic planning:

• Members: Click here to download your free copy which is part of your membership.


• Non-members: Click here for information and how to buy the report online.

The Newsmedia Outlook report looks at:

• The case for culture change at media companies.


• What transformation leaders are doing to implement change.


• What culture change looks like department by department.

Beyond re-shaping the industry to take full advantage of integration and bundling, the report looks at:

• New methods to get consumers to pay such as paywalls, subscription bundles, and clubs/communities.


• How cutting-edge companies are re-imagining their assets to deliver new value in new ways.


• Where print fits in the emerging multi-media news company.


• Expanding audience through social media and sharing.


• Evaluating mobile opportunities for publishers.


• What advertisers want and how news companies are delivering in a multi-platform way.

The 98-page report is written by INMA Executive Director Earl J. Wilkinson, tracing his travels worldwide and based on hundreds of interviews and interactions with media industry executives on six continents.