DMA conference explores social, mobile opportunities20 October 2011
We’ve produced an insightful executive summary of this DMA conference and made it available to you in two ways as part of your INMA membership: The executive summary also contains quite a bit on understanding consumers and their “decision journeys,” customer retention and engagement, and segmentation strategies. INMA members tell us all the time they want to push beyond the newspaper industry’s borders for new ideas to imagine a growth path. The DMA executive summary achieves that, and we hope you put it to good use. 
blog comments powered by Disqus |
 |
|
|
About this blog
The INMA News Blog keeps you up to date on all things INMA, pointing you to developments and updates such as new publications, new conference reports, new blogs, new conferences and events, and more. Blog archives
May 2012 ( 4 ) INMA News blogroll
Conference Reports |
INMA attended the recent Direct Marketing Association conference in Boston and came away with specific new insights for news publishers – especially in the social and mobile spaces.
Join INMA Today
3 ways to join INMA: register for an e-newsletter and headlines, become an individual member, or sign up for a corporate membership (unlimited employees) Sign up now
Comments