Entries for month: January 2012
Ready? Set? Smile! Submit your best marketing campaigns for INMA Awards 2012
19 January 2012
The INMA Awards 2012 competition rewards the newsmedia industry's best marketing campaigns from the past year. The competition is open for
online entries, and the deadline is January 31.
The competition features 10 categories:
- Marketing campaigns with the best results.
- Brand awareness across platforms.
- New brand/product/audience development.
- Advertising sales and retention.
- Marketing solutions for advertising clients.
- Digital audience usage and engagement.
- Readership/usage of the print publication.
- Print and digital subscription sales.
- Print single-copy sales.
- Public relations and community service.
January Ideas Magazine released for INMA members
12 January 2012
The January edition of Ideas Magazine was released today for INMA members. The cover story is written by the Deseret News' trailblazing management team on
how they are repositioning print while simultaneously attacking global digital competitors.
You may download the magazine in one of two ways:
- Click here for the simple PDF edition (printer-friendly).
- Click here for the Smart Edition.
Beyond this, this month's Ideas Magazine serves up 12 peer-written case studies looking at reader engagement, classified transformation, culture change, new revenue-generating products, and expectations for the new year.
...[more]INMA London workshop to focus on practicalities of mobile to publishers
11 January 2012
INMA will conduct a workshop on mobile publishing January 26-27 at the Telegraph Media Group in London. The INMA Masterclass will teach you everything you always wanted
to know about mobile publishing via iPad, smartphones, and more.
Click here for complete information on the London workshop.
INMA volunteers who are mobile experts and work in the media industry will lead the Masterclass under the guidance of Mark Challinor, director of mobile at Telegraph Media Group and host of the workshop.
Key topics covered in the workshop will be:
- Collecting data and generating revenue on the mobile.
- QR, Blippar, Augmented Realty: hype or potential for publishers?
- HTML5 from a marketing perspective: Can HTML5 save you money? Cut out Apple and others? Open doors?
- HTML5 from a developer's perspective.
- Digital subscriptions.
- Using mobile to spur single-copy sales.
INMA Miami seminar to re-imagine digital advertising opportunities
09 January 2012
The INMA Innovative Advertising Seminar February 16-17 in Miami will focus on how to generate high digital revenue growth while maintaining relevance in your market. The discounted early registration deadline is Friday (January 13).
Click here for the seminar Web site, including program and registration information.
Under the theme “Digital Transformation 2.0,” this one-of-a-kind seminar will focus on success stories on innovative advertising solutions.
Among key topics to be covered:
- Innovative advertising units that work.
- Advertising ideas for Generation Y.
- Monetizing mobile in a digital portfolio.
- An explanation from digital advertising networks on the fastest-growing segment of the digital revenue line.
- Where print fits in the integrated model.
