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Entries for month: December 2011

INMA releases Newsmedia Outlook 2012, focused on culture change and multi-media growth path

16 December 2011

INMA has released “Newsmedia Outlook 2012: Culture Change and the Multi-Media Growth Path,” a report that looks to the year ahead and suggests newsmedia companies must conduct root-and-branch culture change now to complete the transition to multi-media.

To get your copy of this groundbreaking report used by companies for strategic planning:

The Newsmedia Outlook report looks at:

  • The case for culture change at media companies.

  • What transformation leaders are doing to implement change.

  • What culture change looks like department by department.
...[more]




INMA Awards 2012 Web site now open for top marketing campaigns

01 December 2011

The INMA Awards 2012 Web site is now open and ready to accept your company’s top marketing campaigns from 2011.

Click here for the INMA Awards 2012 Web site and bookmark it for continued reference.

The deadline for the competition is Tuesday, January 31.

The new Web site features a robust Entry Management System facilitating quick and easy uploads of entries including imagery, video and audio material, and more.

...[more]




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