Entries for month: January 2011
INMA launches mobile/tablet blog for news publishers
31 January 2011
Building on INMA's industry leadership position in the emerging mobile and tablet space, the association is pleased to announce the launch of the “Mobile and Tablets for Newsmedia Blog.”
The blog is co-authored by Mark Challinor, director of mobile for Telegraph Media Group in the United Kingdom, and Paulo Mira, president of Miami-based PHD Business Inc. in the United States.
As news increasingly goes mobile, the new INMA blog's mission is to be the worldwide reference guide to:
- Growing and engaging news audiences via mobile devices and tablets.
- Attracting mobile revenue via advertising, sponsorship, and subscriptions.
- Owning the market for mobile news.
The INMA initiative marks the first newsmedia industry blog dedicated exclusively to covering the mobile/tablet space.
Click here to view the Mobile and Tablets for Newsmedia Blog.
...[more]INMA releases tablet report, announces Apple-inspired Tablet Subscriptions Roundtable
26 January 2011INMA celebrates today's one-year anniversary of the iPad's unveiling with two bold new initiatives:
- Tablet Opportunities for News Publishers: A 46-page digital publication exploring the tablet in the new multi-media ecosystem, devices beyond the iPad, evolutions and innovations in content architecture on the tablet, subscription versus advertising models, Apple as a business partner, consumer research on tablet use, and design and engagement.
- Roundtable on Tablet Subscriptions: A just-in-time, invitation-only Roundtable February 17 at the Park Inn Hotel at London's Heathrow Airport analysing Apple's controversial new subscription plan, ways to work with Apple and this new plan, and alternative subscription models.
January Ideas Magazine now available for download by INMA members
14 January 2011
The January edition of Ideas Magazine is now online and available to INMA members.
This month’s magazine features a cover story titled “Data = relevance = engagement = money” and 11 case studies ranging from innovations in iPad apps to a newspaper think tank to transformation strategies to monetising digital platforms and other revenue-generating ideas.
The magazine can be downloaded by INMA members two ways:
...[more]First INMA Awards 2011 deadline only 7 days away
11 January 2011Can your newspaper's marketing campaigns compete?
The first deadline in the INMA Awards 2011 competition — rewarding excellence in news marketing — is less than a week away: Tuesday, January 18.
Awards competition deadlines are staggered by region to avoid server overload.
INMA Awards 2011 is the world's premier annual competition for news marketing. Enter the competition and unlock the door to a new world of creativity, ideas and innovation.
...[more]
