Entries for month: December 2010
E-newsletter, headline service to take hiatus during holidays, return January 4
17 December 2010The INMA E-Newsletter and the association’s headline service will take a hiatus during the Christmas holidays and return — with a vengeance! — on Tuesday, January 4. INMA.org will continue to be updated with Ideas Magazine and blog postings through the holidays, so please visit the association’s home page for “food for thought” during the next two weeks.
Happy holidays to all from your INMA Team!
...[more]Reminder: INMA Awards competition deadline one month away
17 December 2010The deadline for INMA Awards competition — rewarding excellence in news marketing — is one month away (January 18). INMA strongly encourages all member news companies to submit entries to this year’s awards competition which is a great way to reward your marketing team’s efforts, benchmark your efforts, and ultimately share with the broader news industry so we may all learn from each other.
Good luck!
...[more]New INMA Outlook report looks at trends, challenges in year ahead
17 December 2010
INMA today released its 10th annual Outlook report looking at the practicalities of transitioning from news-on-paper to multi-media. The report explores trends, planning prisms, and the challenges for newsmedia companies in the year ahead.
INMA members may download this report for free by clicking here.
Non-members may get more information on the report and order it online by clicking here.
“Newsmedia Outlook 2011: Practical Strategies To Make Multi-Media Pay Off For Publishers” looks at 10 key themes that INMA believes will have strategic impact on the news industry.
Among the subjects covered in the report: culture change, strategy assumptions, transformation, paid content, mobile, tablets, integrated advertising sales, news brands, and value creation through linking audience, content, and platform.
The report is based on feedback from newsmedia company executives worldwide, exclusive interviews, association materials, INMA analysis of global data, and more.
Newsmedia Outlook 2011 is written for CEOs, senior commercial and marketing managements, editors, strategists, audience managers, and influencers of the newsmedia industry’s future.
...[more]December edition of Ideas Magazine now available to members
10 December 2010
The December edition of Ideas Magazine is now online and available to INMA members.
This edition features a cover story by former Guardian editor Peter Preston titled “The Internet Isn't Killing Print.”
Among the 12 revenue-generating case studies from industry peers are profiles on local and search advertising, pay-by-ad impact structure, why online impact shouldn't be measured in CTRs, and more.
The magazine can be downloaded by INMA members two ways:
...[more]INMA Transformation of News Summit garners major trade press coverage
06 December 2010The INMA Transformation of News Summit — exploring tablet and paid content opportunities — drew coverage from elite media outlets and 100+ delegates from the world's leading media companies.
To catch up with trade press coverage of the event, INMA encourages you to read:
- Nieman Journalism Lab
- Forum4editors
- Poynter Institute's live blog
- Gigaom
- Crowdsourced coverage via Twitter
- John Paton's presentation in full
As Jeff Jarvis says, do what you do best and outsource the rest. Enjoy the links above.
...[more]
