Ready? Set? Smile! Submit your best marketing campaigns for INMA Awards 2012
19 January 2012
The INMA Awards 2012 competition rewards the newsmedia industry's best marketing campaigns from the past year. The competition is open for
online entries, and the deadline is January 31.
The competition features 10 categories:
- Marketing campaigns with the best results.
- Brand awareness across platforms.
- New brand/product/audience development.
- Advertising sales and retention.
- Marketing solutions for advertising clients.
- Digital audience usage and engagement.
- Readership/usage of the print publication.
- Print and digital subscription sales.
- Print single-copy sales.
- Public relations and community service.
January Ideas Magazine released for INMA members
12 January 2012
The January edition of Ideas Magazine was released today for INMA members. The cover story is written by the Deseret News' trailblazing management team on
how they are repositioning print while simultaneously attacking global digital competitors.
You may download the magazine in one of two ways:
- Click here for the simple PDF edition (printer-friendly).
- Click here for the Smart Edition.
Beyond this, this month's Ideas Magazine serves up 12 peer-written case studies looking at reader engagement, classified transformation, culture change, new revenue-generating products, and expectations for the new year.
... [more]INMA London workshop to focus on practicalities of mobile to publishers
11 January 2012
INMA will conduct a workshop on mobile publishing January 26-27 at the Telegraph Media Group in London. The INMA Masterclass will teach you everything you always wanted
to know about mobile publishing via iPad, smartphones, and more.
Click here for complete information on the London workshop.
INMA volunteers who are mobile experts and work in the media industry will lead the Masterclass under the guidance of Mark Challinor, director of mobile at Telegraph Media Group and host of the workshop.
Key topics covered in the workshop will be:
- Collecting data and generating revenue on the mobile.
- QR, Blippar, Augmented Realty: hype or potential for publishers?
- HTML5 from a marketing perspective: Can HTML5 save you money? Cut out Apple and others? Open doors?
- HTML5 from a developer's perspective.
- Digital subscriptions.
- Using mobile to spur single-copy sales.
INMA Miami seminar to re-imagine digital advertising opportunities
09 January 2012
The INMA Innovative Advertising Seminar February 16-17 in Miami will focus on how to generate high digital revenue growth while maintaining relevance in your market. The discounted early registration deadline is Friday (January 13).
Click here for the seminar Web site, including program and registration information.
Under the theme “Digital Transformation 2.0,” this one-of-a-kind seminar will focus on success stories on innovative advertising solutions.
Among key topics to be covered:
- Innovative advertising units that work.
- Advertising ideas for Generation Y.
- Monetizing mobile in a digital portfolio.
- An explanation from digital advertising networks on the fastest-growing segment of the digital revenue line.
- Where print fits in the integrated model.
INMA releases Newsmedia Outlook 2012, focused on culture change and multi-media growth path
16 December 2011
INMA has released “Newsmedia Outlook 2012: Culture Change and the Multi-Media Growth Path,” a report that looks to the year ahead and suggests
newsmedia companies must conduct root-and-branch culture change now to complete the transition to multi-media.
To get your copy of this groundbreaking report used by companies for strategic planning:
- Members: Click here to download your free copy which is part of your membership.
- Non-members: Click here for information and how to buy the report online.
The Newsmedia Outlook report looks at:
- The case for culture change at media companies.
- What transformation leaders are doing to implement change.
- What culture change looks like department by department.
INMA Awards 2012 Web site now open for top marketing campaigns
01 December 2011 The INMA Awards 2012 Web site is now open and ready to accept your company’s top marketing campaigns from 2011.
Click here for the INMA Awards 2012 Web site and bookmark it for continued reference.
The deadline for the competition is Tuesday, January 31.
The new Web site features a robust Entry Management System facilitating quick and easy uploads of entries including imagery, video and audio material, and more.
... [more]INMA posts ad:tech New York conference executive summary
23 November 2011
INMA has posted an executive summary of the ad:tech New York conference featuring sessions on social, brand strategy, performance, return-on-investment, innovation, mobile, video and social-loco.
INMA members may read the summary in one of two ways:
- PDF: Click here for a curated summary in your Publications folder.
- Web: Click here to read a Web-only version.
The ad:tech New York conference is the latest conference executive summary produced for INMA members. While INMA covers media industry events, a special focus in 2011 has been coverage of research, advertising and digital events.
... [more]INMA releases report on pricing, packaging bundled news subscriptions
17 November 2011
How and why to bundle print, Web, tablet, and smartphone subscriptions for newsmedia companies is the focus of a groundbreaking new INMA report released today titled “Pricing and Packaging the Bundled News Subscription.”
To get your copy of the e-publication:
- If you are an INMA member: This is free to you as part of your INMA membership. Click here to download the publication now.
- If you are not a member: For complete information on the publication, click here and order online.
This new INMA report looks at 19 newsmedia companies that have priced and packaged bundled subscriptions and breaks down:
... [more]November Ideas Magazine now available to INMA members
04 November 2011
The November edition of Ideas Magazine is ready for the perusal of INMA members — featuring a cover story by Nielsen’s senior vice president of global communications on the power of social and mobile media and how this applies to media companies.
You may download the magazine in one of two ways:
- Click here for the simple PDF edition (printer-friendly).
- Click here for the Smart Edition.
Also in this edition are revenue-oriented case studies that can be used in your market:
... [more]DMA conference explores social, mobile opportunities
20 October 2011
INMA attended the recent Direct Marketing Association conference in Boston and came away with specific new insights for news publishers – especially in the social and mobile spaces.
We’ve produced an insightful executive summary of this DMA conference and made it available to you in two ways as part of your INMA membership:
The executive summary also contains quite a bit on understanding consumers and their “decision journeys,” customer retention and engagement, and segmentation strategies.
INMA members tell us all the time they want to push beyond the newspaper industry’s borders for new ideas to imagine a growth path. The DMA executive summary achieves that, and we hope you put it to good use.
... [more]
