Entries for month: January 2011
Newsmedia companies in primary position to capitalise on strength of communities
24 January 2011 · By Richard Hall
Commentators have suggested that it was a WikiLeak that brought demonstrators to the streets of Tunisia last week. Those demonstrations have driven out the President and brought about a new government.
It goes to show what a community can do, when working together.
The organisations that are strong — be they a political party, a church, a special interest club, a manufacturer (e.g. Apple), a print publication or a Web site — are those that have developed a strong sense of community, a loyal membership. Customers are more than just customers. They are fans, and therefore have a sense of community. Of sharing, working, and being together.
Newsmedia organisations now realise the need for community. Local news, with photos of the people and places you know, brings a sense of “togetherness” and loyalty. Special interest and hyper-local Web sites encourage online community.
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