How the Advertisers Community Looks at the Viewability topic

UBA - Union of Belgian Advertisers + TNS Global

Belgium

Category Impact/pagetraffic/viewability

Media associated with this project

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Overview

What? Survey on how the Viewability topic is living amongst the Advertisers Community

Why? The UBA – Union of Belgian Advertisers – did not want to stay on the sideline and wants to take a clear position in this debate. Advertisers express an urgent need for a standard on Viewability and the currently used definitions are not doing the job. UBA estimates only 9% of its members find the current definitions acceptable.

Methodology

On line questionnaire Invitation sent to UBA members on Jan,19 – Feb, 2 2017

Reach of Media Related to the Research

national media digital

Type of Media Related to the Research

Desktop internet, Mobile