Print Is Still the Most Trusted Type of Ad

NDP Nieuwsmedia

United States

Category Loyalty

Media associated with this project

Click on icon below to download media

Overview

According to an October 2016 survey by MarketingSherpa, 82 percent of U.S. internet users trust print ads when making a purchase decision, more than any other medium. The highest ranking online format, search ads, clocks in at 61 percent, while only 25 percent of Americans trust pop-ups.

Reach of Media Related to the Research

national media print

Type of Media Related to the Research

Print only